How popular isTalkwalker in search?
In August 2026, there were an estimated 22.2K branded searches for Talkwalker worldwide which is down 45.2% over the last 11 months. Talkwalker holds 19.1% estimated Share of Search among brand monitoring tools worldwide and is ranked 3rd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which brand monitoring tools compete with Talkwalker?
Share of Search by month for Meltwater, Brand24, Talkwalker, YouScan. The figures are in the table below the chart.
View monthly share of search table
| Month | Meltwater | Brand24 | Talkwalker | YouScan | Mention |
|---|---|---|---|---|---|
| Oct 2025 | 45% | 24.6% | 24.5% | 4% | 2% |
| Nov 2025 | 42.6% | 28.5% | 23.2% | 3.8% | 2% |
| Dec 2025 | 42.4% | 28.3% | 23.1% | 4.6% | 1.6% |
| Jan 2026 | 44.7% | 24.4% | 24.3% | 4.8% | 1.7% |
| Feb 2026 | 46.3% | 25.2% | 20.6% | 6.2% | 1.7% |
| Mar 2026 | 42.4% | 28.3% | 23% | 4.6% | 1.7% |
| Apr 2026 | 46.9% | 25.6% | 20.9% | 5.1% | 1.6% |
| May 2026 | 46.9% | 25.6% | 20.9% | 5.1% | 1.5% |
| Jun 2026 | 47% | 25.7% | 20.9% | 5.1% | 1.3% |
| Jul 2026 | 52.1% | 23.3% | 19% | 4.6% | 0.95% |
| Aug 2026 | 52.2% | 23.4% | 19.1% | 4.6% | 0.69% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 52.2% | 60.8K | -0.1% | +0.1 points | |
| 2, held 2nd | 23.4% | 27.2K | -0.07% | +0.1 points | |
| 3, held 3rd | 19.1% | 22.2K | 0% | +0.1 points | |
| 4, held 4th | 4.6% | 5.4K | 0% | 0 points | |
| 5, held 5th | 0.69% | 800 | -27.9% | -0.3 points |
52.2%
Held 1st. 60.8K estimated branded searches, -0.1% vs prior month. Share +0.1 points.
2.
Brand2423.4%
Held 2nd. 27.2K estimated branded searches, -0.07% vs prior month. Share +0.1 points.
19.1%
Held 3rd. 22.2K estimated branded searches, 0% vs prior month. Share +0.1 points.
4.
YouScan
4.6%
Held 4th. 5.4K estimated branded searches, 0% vs prior month. Share 0 points.
5.
Mention0.69%
Held 5th. 800 estimated branded searches, -27.9% vs prior month. Share -0.3 points.
Compare search popularity between Talkwalker and its closest rivals
How has branded search demand for Talkwalker changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Talkwalker worldwide fell from 40.5K to 22.2K.
- Across the 11 months ending August 2026, Talkwalker’s estimated Share of Search among brand monitoring tools worldwide decreased from 24.5% to 19.1%.
- Across the 11 months ending August 2026, Talkwalker’s estimated Share of Search among brand monitoring tools worldwide peaked at 24.5% in October 2025 and was lowest at 19% in July 2026.
How did search popularity change for brand monitoring tools worldwide in August 2026?
5 changes
Meltwater’s estimated Share of Search among brand monitoring tools worldwide has gained ground for 3 months in a row, from 46.9% to 52.2% in August 2026.
Mention’s estimated Share of Search among brand monitoring tools worldwide has lost ground for 3 months in a row, from 1.5% to 0.69% in August 2026.
Estimated monthly branded searches for Talkwalker worldwide fell 45.2% over 11 measured months, from 40.5K to 22.2K in August 2026.
Estimated monthly branded searches for Brand24 worldwide fell 33% over 11 measured months, from 40.6K to 27.2K in August 2026.
Estimated monthly branded searches for YouScan worldwide fell 18.2% over 11 measured months, from 6.6K to 5.4K in August 2026.
Where does Talkwalker compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Media monitoring platforms | 3rd of 5 | 16.9% | Show ranking |
| Brand monitoring tools | 3rd of 5 | 19.1% | Shown above |
How is Talkwalker measured?
Brandwave collects information about searches that people make online using Talkwalker’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- talkwalker
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Is Talkwalker your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.