Sprout Social vs Talkwalker:Which is searched more?
In September 2026, Sprout Social had more branded searches than Talkwalker among brand monitoring tools worldwide. Sprout Social had about 91,300 branded searches, while Talkwalker had 22,200. Sprout Social made up 20.5% of all brand monitoring tool searches we track, and Talkwalker accounted for 5%. These are worldwide searches for English-language branded terms.
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Is Sprout Social or Talkwalker more popular in search?
Compare the tools used to monitor brand mentions. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Sprout Social, Talkwalker. The figures are in the table below the chart.
View monthly share of searches table
| Month | Google Alerts | Sprout Social | Brandwatch | Brand24 | Talkwalker | YouScan | Awario | Meltwater | Mention |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 50.9% | 23% | 10.2% | 6.9% | 6.9% | 1.1% | 0.75% | 0.14% | 0.07% |
| Nov 2025 | 49.1% | 22.1% | 12.1% | 8.1% | 6.6% | 1.1% | 0.73% | 0.14% | 0.08% |
| Dec 2025 | 53.9% | 20% | 10.8% | 7.3% | 5.9% | 1.2% | 0.65% | 0.13% | 0.07% |
| Jan 2026 | 55.7% | 20.5% | 9.2% | 6.1% | 6.1% | 1.2% | 0.83% | 0.16% | 0.09% |
| Feb 2026 | 53.4% | 19.9% | 10.8% | 7.2% | 5.9% | 1.8% | 0.8% | 0.21% | 0.08% |
| Mar 2026 | 53.9% | 19.9% | 10.8% | 7.3% | 5.9% | 1.2% | 0.66% | 0.18% | 0.09% |
| Apr 2026 | 53.7% | 20% | 10.8% | 7.3% | 5.9% | 1.4% | 0.64% | 0.21% | 0.1% |
| May 2026 | 53.7% | 20% | 10.8% | 7.3% | 5.9% | 1.4% | 0.54% | 0.26% | 0.09% |
| Jun 2026 | 53.7% | 20% | 10.8% | 7.3% | 5.9% | 1.4% | 0.54% | 0.26% | 0.07% |
| Jul 2026 | 56.4% | 20.9% | 9.3% | 6.2% | 5.1% | 1.2% | 0.56% | 0.2% | 0.09% |
| Aug 2026 | 56.4% | 20.9% | 9.3% | 6.2% | 5.1% | 1.2% | 0.57% | 0.2% | 0.05% |
| Sep 2026 | 55.2% | 20.5% | 11.1% | 6.1% | 5% | 1.2% | 0.67% | 0.16% | 0.06% |
How has the Sprout Social and Talkwalker comparison changed over the last 12 months?
3 findings
- Sprout Social was ahead of Talkwalker in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Sprout Social’s share of searches among brand monitoring tools worldwide moved from 23% to 20.5%, and its estimated monthly branded searches moved from 136K to 91.3K.
- Across the 12 months ending September 2026, Talkwalker’s share of searches among brand monitoring tools worldwide moved from 6.9% to 5%, and its estimated monthly branded searches moved from 40.5K to 22.2K.
How did search popularity change for brand monitoring tools worldwide in September 2026?
2 changes
Estimated monthly branded searches for Talkwalker worldwide fell 45.2% over 12 measured months, from 40.5K to 22.2K in September 2026.
Estimated monthly branded searches for Sprout Social worldwide fell 32.8% over 12 measured months, from 136K to 91.3K in September 2026.
How are branded searches counted?
11 search terms
Brandwave collects information about searches that people make online using Sprout Social’s and Talkwalker’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Sprout Social
10 branded search terms
- social listening sprout social
- social media sprout social
- sprout social
- sprout social app
- sprout social influencers
- sprout social listening
- sprout social platform
- sprout social reporting
- sprout social social media
- sprout social tiktok
Talkwalker
1 branded search term
- talkwalker
Other head-to-heads among brand monitoring tools
Google Alerts vs Sprout Social: compare search popularity
Google Alerts vs Brandwatch: compare search popularity
Google Alerts vs Brand24: compare search popularity- Google Alerts vs Talkwalker: compare search popularity
- Sprout Social vs Brandwatch: compare search popularity
- Sprout Social vs Brand24: compare search popularity
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