Brandwave

How popular isSprout Social in search?

In August 2026, there were an estimated 95.6K branded searches for Sprout Social worldwide which is down 32.5% over the last 11 months. Sprout Social holds 15.5% estimated Share of Search among social media analytics platforms worldwide and is ranked 3rd of 7 competitors for search popularity. Worldwide · English terms: these are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Metricool59.6%
  2. Buffer18.1%
  3. Sprout Social15.5%
  4. SocialPilot2.9%
  5. Agorapulse2.4%
  6. Iconosquare0.88%
  7. Rival IQ0.72%
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Which social media analytics platforms compete with Sprout Social?

Sprout Social against social media analytics platforms worldwide, by month

Share of Search by month for Metricool, Buffer, Sprout Social, SocialPilot, Agorapulse. The figures are in the table below the chart.

View monthly share of search table
MonthMetricoolBufferSprout SocialSocialPilotAgorapulseIconosquareRival IQ
Oct 202554.9%6.6%25.8%4.9%4%2.2%1.5%
Nov 202558.5%5.6%22.4%5.3%4.3%2.4%1.6%
Dec 202561.4%6.9%19.5%4.5%4.5%2.1%1.1%
Jan 202657.5%8.8%22.1%4.2%4.2%1.9%1.3%
Feb 202658.8%11.5%18.8%4.3%3.5%2%1.1%
Mar 202660%10.2%19.1%4.4%3.6%1.6%1.1%
Apr 202661.6%13.1%16.1%3.7%3%1.4%1.1%
May 202661.9%13%16.2%3.7%3%1.4%0.74%
Jun 202661.3%13.9%16.2%3.7%3%1.1%0.74%
Jul 202655.2%23%14.5%2.7%2.7%1%0.82%
Aug 202659.6%18.1%15.5%2.9%2.4%0.88%0.72%
Sep 2026———————

  1. 1.Metricool

    59.6%

    held 1st · 368K estimated branded searches · 0% vs prior month · +4.3 points

  2. 2.Buffer

    18.1%

    held 2nd · 112K estimated branded searches · -27.3% vs prior month · -5 points

  3. 3.Sprout Social

    15.5%

    held 3rd · 95.6K estimated branded searches · -0.85% vs prior month · +1 points

  4. 4.SocialPilot

    2.9%

    moved from 5th to 4th · 18.1K estimated branded searches · 0% vs prior month · +0.2 points

  5. 5.Agorapulse

    2.4%

    moved from 4th to 5th · 14.8K estimated branded searches · -18.2% vs prior month · -0.3 points

  6. 6.Iconosquare

    0.88%

    held 6th · 5.4K estimated branded searches · -20.8% vs prior month · -0.2 points

  7. 7.Rival IQ

    0.72%

    held 7th · 4.5K estimated branded searches · -17.8% vs prior month · -0.1 points

Compare search popularity between Sprout Social and its closest rivals

How has branded search demand for Sprout Social changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Sprout Social worldwide fell from 142K to 95.6K.
  • Across the 11 months ending August 2026, Sprout Social’s estimated Share of Search among social media analytics platforms worldwide decreased from 25.8% to 15.5%.
  • Across the 11 months ending August 2026, Sprout Social’s estimated Share of Search among social media analytics platforms worldwide peaked at 25.8% in October 2025 and was lowest at 14.5% in July 2026.
  • Across the 11 months ending August 2026, Sprout Social fell from 2nd to 3rd among social media analytics platforms worldwide.

How did search popularity change for social media analytics platforms worldwide in August 2026?

  1. In August 2026, Metricool gained estimated Share of Search among social media analytics platforms worldwide, from 55.2% to 59.6%.

  2. In August 2026, Sprout Social gained estimated Share of Search among social media analytics platforms worldwide, from 14.5% to 15.5%.

  3. In August 2026, Buffer lost estimated Share of Search among social media analytics platforms worldwide, from 23% to 18.1%.

  4. Agorapulse’s estimated Share of Search among social media analytics platforms worldwide has lost ground for 3 months in a row, from 3% to 2.4% in August 2026.

  5. Iconosquare’s estimated Share of Search among social media analytics platforms worldwide has lost ground for 3 months in a row, from 1.4% to 0.88% in August 2026.

  6. In August 2026, SocialPilot rose from 5th to 4th among social media analytics platforms worldwide.

Which social media scheduling tools compete with Sprout Social?

Sprout Social against social media scheduling tools worldwide, by month

Share of Search by month for Hootsuite, Buffer, Sprout Social, Planoly, Loomly, Later. The figures are in the table below the chart.

View monthly share of search table
MonthHootsuiteBufferSprout SocialPlanolyLoomlyLater
Oct 202546%7.5%29.1%5.9%7.2%4.2%
Nov 202550.8%6.6%26.4%5.4%6.6%4.2%
Dec 202548.8%9%25.5%6.3%6.3%4.1%
Jan 202652.8%9.1%22.9%5.7%5.7%3.9%
Feb 202650.7%13.2%21.5%5.3%5.3%4%
Mar 202647.3%13%24.4%5%6%4.4%
Apr 202643.6%18%22.1%5.5%6.5%4.3%
May 202642.2%19.1%23.9%4.8%5.7%4.3%
Jun 202641%20.3%23.7%4.7%5.6%4.6%
Jul 202629.5%35.8%22.5%3.8%4.4%4%
Aug 202632.3%28.9%24.8%5%4.9%4%
Sep 2026——————

  1. 1.Hootsuite

    32.3%

    moved from 2nd to 1st · 125K estimated branded searches · -1.1% vs prior month · +2.9 points

  2. 2.Buffer

    28.9%

    moved from 1st to 2nd · 112K estimated branded searches · -27.3% vs prior month · -6.9 points

  3. 3.Sprout Social

    24.8%

    held 3rd · 95.6K estimated branded searches · -0.85% vs prior month · +2.3 points

  4. 4.Planoly

    5%

    moved from 6th to 4th · 19.4K estimated branded searches · +19.4% vs prior month · +1.2 points

  5. 5.Loomly

    4.9%

    moved from 4th to 5th · 18.8K estimated branded searches · -0.48% vs prior month · +0.5 points

  6. 6.Later

    4%

    moved from 5th to 6th · 15.6K estimated branded searches · -8% vs prior month · +0.1 points

Compare search popularity between Sprout Social and its closest rivals

How has branded search demand for Sprout Social changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, Sprout Social’s estimated Share of Search among social media scheduling tools worldwide decreased from 29.1% to 24.8%.
  • Across the 11 months ending August 2026, Sprout Social’s estimated Share of Search among social media scheduling tools worldwide peaked at 29.1% in October 2025 and was lowest at 21.5% in February 2026.
  • Across the 11 months ending August 2026, Sprout Social fell from 2nd to 3rd among social media scheduling tools worldwide.

How did search popularity change for social media scheduling tools worldwide in August 2026?

  1. In August 2026, Hootsuite overtook Buffer to take the highest estimated Share of Search among social media scheduling tools worldwide, at 32.3%.

  2. In August 2026, Planoly overtook Later to rank 4th among social media scheduling tools worldwide, at 5%.

  3. In August 2026, Sprout Social gained estimated Share of Search among social media scheduling tools worldwide, from 22.5% to 24.8%.

  4. In August 2026, Buffer lost estimated Share of Search among social media scheduling tools worldwide, from 35.8% to 28.9%.

  5. Estimated monthly branded searches for Loomly worldwide fell 46.4% over 11 measured months, from 35K to 18.8K in August 2026.

  6. Estimated monthly branded searches for Later worldwide fell 23.7% over 11 measured months, from 20.4K to 15.6K in August 2026.

How is Sprout Social measured?

Brandwave collects information about searches that people make online using Sprout Social’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

27 branded search terms

  • social listening sprout social
  • social media sprout social
  • sprout social
  • sprout social analytics
  • sprout social app
  • sprout social com
  • sprout social community management
  • sprout social cost
  • sprout social for agencies
  • sprout social for nonprofits
  • sprout social influencer marketing
  • sprout social influencers
  • sprout social link in bio
  • sprout social listening
  • sprout social management
  • sprout social media
  • sprout social media analytics
  • sprout social media management
  • sprout social media monitoring
  • sprout social platform
  • sprout social premium analytics
  • sprout social pricing
  • sprout social reporting
  • sprout social social listening
  • sprout social social media
  • sprout social tiktok
  • sproutsocialcom

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