Brandwave

Planable vs Sprout Social:Which is more popular?

In September 2026, Sprout Social had more branded searches than Planable among social media management tools worldwide. Sprout Social had about 92,400 branded searches, while Planable had 22,200. Sprout Social made up 9.3% of all social media management tool searches we track, and Planable accounted for 2.2%. When we asked ChatGPT and Google AI Overviews about social media management tools, Sprout Social appeared in four of the five answers and Planable in two. Sprout Social was mentioned before Planable in every answer.

Among social media management tools worldwide in September 2026

Who do people search for more?

Sprout Social, about 4 searches for every 1 for Planable

Sprout Social 92.4K searchesPlanable 22.2K searches

Who does AI mention more?

Sprout Social, mentioned in 4 of 5 answers, Planable in 2

Sprout Social in 4 of 5Planable in 2 of 5

Who does AI recommend more?

Sprout Social, named ahead of Planable in every answer

Sprout Social first in 4Planable never first

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Top social media management tools in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Sprout Social was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Planable was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Sprout Social was listed before Planable in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Buffer1st
  2. Sprout Social2nd
  3. Hootsuite3rd
  4. Metricool4th
  5. Agorapulse5th
  6. Later6th
  7. Planable7th
  8. Sprinklr8th
  9. Loomly–
  10. SocialPilot–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Buffer4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Hootsuite4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Sprout Social4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Metricool3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Agorapulse3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Planable2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Later2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sprinklr1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Loomly0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • SocialPilot0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about social media management tools

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Planable or Sprout Social more popular in search?

This chart shows how often people search Google for Planable and Sprout Social by name. Each line represents a brand's share of searches for all ten social media management tools we track, month by month, from English-language searches worldwide.

Planable and Sprout Social among social media management tools worldwide, by month

Share of searches by month for Sprout Social, Planable. The figures are in the table below the chart.

View monthly share of searches table
MonthMetricoolBufferHootsuiteSprout SocialSprinklrPlanableLoomlyAgorapulseSocialPilotLater
Oct 202534.2%3.1%23.5%15.5%10.3%3.1%3.8%2.5%2.5%1.5%
Nov 202536.9%2.7%25.3%13.7%9%2.7%3.4%2.7%2.2%1.5%
Dec 202539.8%3.2%22.4%12.2%9.8%2.9%3%2.9%2.4%1.3%
Jan 202634.1%4.1%28.5%12.7%8.4%3.1%3.1%2.5%2.1%1.5%
Feb 202636.9%6.1%25.3%11.3%9.1%2.7%2.8%2.2%2.2%1.4%
Mar 202639.1%5.8%22%11.9%9.6%2.9%2.9%2.4%1.9%1.5%
Apr 202641.4%7.9%19.2%10.4%10.2%2.5%3.1%2%2%1.4%
May 202643.9%8.1%17.5%11%8.8%2.6%2.7%2.2%1.8%1.3%
Jun 202643.5%7.8%18.4%10.9%8.7%2.6%2.7%2.1%1.7%1.5%
Jul 202642.2%16%13%10.6%8.5%2.5%2.1%2.1%1.7%1.3%
Aug 202644.7%12.2%13.7%11.2%9%2.7%2.2%1.8%1.5%1.2%
Sep 202645.2%18.8%11.3%9.3%7.4%2.2%1.8%1.8%1.2%0.93%

How has the Planable and Sprout Social comparison changed over the last 12 months?

3 findings

How did search popularity change for social media management tools worldwide in September 2026?

2 changes

  1. In September 2026, Sprout Social lost share of searches among social media management tools worldwide, from 11.2% to 9.3%.

  2. Estimated monthly branded searches for Planable worldwide fell 18.1% over 12 measured months, from 27.1K to 22.2K in September 2026.

How are branded searches counted?

14 search terms

Brandwave collects information about searches that people make online using Planable’s and Sprout Social’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Planable

1 branded search term

  • planable

Sprout Social

13 branded search terms

  • social listening sprout social
  • social media sprout social
  • sprout social
  • sprout social analytics
  • sprout social app
  • sprout social influencers
  • sprout social listening
  • sprout social management
  • sprout social media
  • sprout social platform
  • sprout social reporting
  • sprout social social media
  • sprout social tiktok

How the Brand Demand Index is measured

Other head-to-heads among social media management tools

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