How popular isPlanable in search?
In September 2026, people searched for Planable by name about 22,200 times worldwide, an 18.1% decrease from the previous year. These searches made up 2.2% of all global social media management tool searches, placing Planable sixth out of ten tools. These are worldwide searches for English-language branded terms.
Metricool45.2%
Buffer18.8%
Hootsuite11.3%
Sprout Social9.3%
Sprinklr7.4%
Planable2.2%
Loomly1.8%
Agorapulse1.8%
SocialPilot1.2%
Later0.93%
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Which social media management tools compete with Planable?
Share of searches by month for Metricool, Buffer, Hootsuite, Sprout Social, Sprinklr, Planable. The figures are in the table below the chart.
View monthly share of searches table
| Month | Metricool | Buffer | Hootsuite | Sprout Social | Sprinklr | Planable | Loomly | Agorapulse | SocialPilot | Later |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 34.2% | 3.1% | 23.5% | 15.5% | 10.3% | 3.1% | 3.8% | 2.5% | 2.5% | 1.5% |
| Nov 2025 | 36.9% | 2.7% | 25.3% | 13.7% | 9% | 2.7% | 3.4% | 2.7% | 2.2% | 1.5% |
| Dec 2025 | 39.8% | 3.2% | 22.4% | 12.2% | 9.8% | 2.9% | 3% | 2.9% | 2.4% | 1.3% |
| Jan 2026 | 34.1% | 4.1% | 28.5% | 12.7% | 8.4% | 3.1% | 3.1% | 2.5% | 2.1% | 1.5% |
| Feb 2026 | 36.9% | 6.1% | 25.3% | 11.3% | 9.1% | 2.7% | 2.8% | 2.2% | 2.2% | 1.4% |
| Mar 2026 | 39.1% | 5.8% | 22% | 11.9% | 9.6% | 2.9% | 2.9% | 2.4% | 1.9% | 1.5% |
| Apr 2026 | 41.4% | 7.9% | 19.2% | 10.4% | 10.2% | 2.5% | 3.1% | 2% | 2% | 1.4% |
| May 2026 | 43.9% | 8.1% | 17.5% | 11% | 8.8% | 2.6% | 2.7% | 2.2% | 1.8% | 1.3% |
| Jun 2026 | 43.5% | 7.8% | 18.4% | 10.9% | 8.7% | 2.6% | 2.7% | 2.1% | 1.7% | 1.5% |
| Jul 2026 | 42.2% | 16% | 13% | 10.6% | 8.5% | 2.5% | 2.1% | 2.1% | 1.7% | 1.3% |
| Aug 2026 | 44.7% | 12.2% | 13.7% | 11.2% | 9% | 2.7% | 2.2% | 1.8% | 1.5% | 1.2% |
| Sep 2026 | 45.2% | 18.8% | 11.3% | 9.3% | 7.4% | 2.2% | 1.8% | 1.8% | 1.2% | 0.93% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 45.2% | 451K | +22.4% | +0.5 points | |
| 2, moved from 3rd to 2nd | 18.8% | 188K | +87.5% | +6.7 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 11.3% | 113K | -0.1% | -2.4 pointsmoved from 2nd to 3rd | |
| 4, held 4th | 9.3% | 92.4K | +0.41% | -1.9 points | |
| 5, held 5th | 7.4% | 74K | 0% | -1.6 points | |
| 6, held 6th | 2.2% | 22.2K | 0% | -0.5 points | |
| 7, held 7th | 1.8% | 18.4K | +0.38% | -0.4 points | |
| 8, held 8th | 1.8% | 18.1K | +22.2% | 0 points | |
| 9, held 9th | 1.2% | 12.1K | 0% | -0.3 points | |
| 10, held 10th | 0.93% | 9.3K | -2.5% | -0.2 points |
45.2%
Held 1st. 451K estimated branded searches, +22.4% vs prior month. Share +0.5 points.
2.
Buffer18.8%
Moved from 3rd to 2nd. 188K estimated branded searches, +87.5% vs prior month. Share +6.7 points.
11.3%
Moved from 2nd to 3rd. 113K estimated branded searches, -0.1% vs prior month. Share -2.4 points.
9.3%
Held 4th. 92.4K estimated branded searches, +0.41% vs prior month. Share -1.9 points.
5.
Sprinklr7.4%
Held 5th. 74K estimated branded searches, 0% vs prior month. Share -1.6 points.
6.
Planable2.2%
Held 6th. 22.2K estimated branded searches, 0% vs prior month. Share -0.5 points.
7.
Loomly1.8%
Held 7th. 18.4K estimated branded searches, +0.38% vs prior month. Share -0.4 points.
1.8%
Held 8th. 18.1K estimated branded searches, +22.2% vs prior month. Share 0 points.
1.2%
Held 9th. 12.1K estimated branded searches, 0% vs prior month. Share -0.3 points.
10.
Later0.93%
Held 10th. 9.3K estimated branded searches, -2.5% vs prior month. Share -0.2 points.
Compare search popularity between Planable and its closest rivals
Every comparison with Planable
9 comparisons
How has branded search demand for Planable changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Planable worldwide fell from 27.1K to 22.2K.
- Across the 12 months ending September 2026, Planable’s share of searches among social media management tools worldwide decreased from 3.1% to 2.2%.
- Across the 12 months ending September 2026, Planable rose from 7th to 6th among social media management tools worldwide.
How did search popularity change for social media management tools worldwide in September 2026?
6 changes
In September 2026, Buffer overtook Hootsuite to rank 2nd among social media management tools worldwide, with 18.8% of the searches.
In September 2026, Hootsuite lost share of searches among social media management tools worldwide, from 13.7% to 11.3%.
In September 2026, Sprout Social lost share of searches among social media management tools worldwide, from 11.2% to 9.3%.
In September 2026, Sprinklr lost share of searches among social media management tools worldwide, from 9% to 7.4%.
SocialPilot’s share of searches among social media management tools worldwide has lost ground for 3 months in a row, from 1.7% to 1.2% in September 2026.
Later’s share of searches among social media management tools worldwide has lost ground for 3 months in a row, from 1.5% to 0.93% in September 2026.
How are Planable’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Planable’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- planable
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Is Planable your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.