Brandwave

How popular isLater in search?

In August 2026, there were an estimated 15.6K branded searches for Later worldwide which is down 23.7% over the last 11 months. Later holds 1.8% estimated Share of Search among social media management tools worldwide and is ranked 6th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Buffer63.1%
  2. Hootsuite14%
  3. Sprout Social10.7%
  4. Sprinklr8.3%
  5. SocialPilot2%
  6. Later1.8%
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Which social media management tools compete with Later?

Later against social media management tools worldwide, by month

Share of Search by month for Buffer, Hootsuite, Sprout Social, Sprinklr, SocialPilot, Later. The figures are in the table below the chart.

View monthly share of search table
MonthBufferHootsuiteSprout SocialSprinklrSocialPilotLater
Oct 202553.8%20.5%13%8.3%2.5%1.9%
Nov 202555.9%21.5%11.2%7.1%2.6%1.8%
Dec 202555.4%20.9%10.9%8.5%2.5%1.8%
Jan 202654.4%24.4%10.6%6.8%2%1.8%
Feb 202653.8%24%10.2%7.8%2.3%1.9%
Mar 202655.9%20.7%10.7%8.3%2.5%1.9%
Apr 202660.1%18.1%9.2%8.7%2.1%1.8%
May 202662.2%16.9%9.6%7.3%2.2%1.7%
Jun 202658.4%18.4%10.6%8.1%2.4%2.1%
Jul 202664.5%13.5%10.3%7.9%1.9%1.8%
Aug 202663.1%14%10.7%8.3%2%1.8%
Sep 2026——————

  1. 1.Buffer

    63.1%

    Held 1st. 562K estimated branded searches, -6.9% vs prior month. Share -1.4 points.

  2. 2.Hootsuite

    14%

    Held 2nd. 125K estimated branded searches, -1.1% vs prior month. Share +0.5 points.

  3. 3.Sprout Social

    10.7%

    Held 3rd. 95.6K estimated branded searches, -0.85% vs prior month. Share +0.4 points.

  4. 4.Sprinklr

    8.3%

    Held 4th. 74K estimated branded searches, 0% vs prior month. Share +0.4 points.

  5. 5.SocialPilot

    2%

    Held 5th. 18.1K estimated branded searches, 0% vs prior month. Share +0.1 points.

  6. 6.Later

    1.8%

    Held 6th. 15.6K estimated branded searches, -8% vs prior month. Share -0.1 points.

Compare search popularity between Later and its closest rivals

How has branded search demand for Later changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Later worldwide fell from 20.4K to 15.6K.
  • Across the 11 months ending August 2026, Later’s estimated Share of Search among social media management tools worldwide held steady, from 1.9% to 1.8%.

How did search popularity change for social media management tools worldwide in August 2026?

  1. In August 2026, Hootsuite gained estimated Share of Search among social media management tools worldwide, from 13.5% to 14%.

  2. In August 2026, Buffer lost estimated Share of Search among social media management tools worldwide, from 64.5% to 63.1%.

  3. Estimated monthly branded searches for SocialPilot worldwide fell 33.2% over 11 measured months, from 27.1K to 18.1K in August 2026.

  4. Estimated monthly branded searches for Sprout Social worldwide fell 32.5% over 11 measured months, from 142K to 95.6K in August 2026.

  5. Estimated monthly branded searches for Later worldwide fell 23.7% over 11 measured months, from 20.4K to 15.6K in August 2026.

  6. Estimated monthly branded searches for Sprinklr worldwide fell 18.2% over 11 measured months, from 90.5K to 74K in August 2026.

Where does Later compete?

Later is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Social media management tools6th of 61.8%Shown above
Social media management platforms5th of 51.8%Show ranking
Social media scheduling tools6th of 61.9%Show ranking

How is Later measured?

Brandwave collects information about searches that people make online using Later’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

19 branded search terms

  • later app
  • later com
  • later influencer marketing
  • later instagram planning
  • later instagram scheduler
  • later instagram scheduling
  • later link in bio
  • later pricing
  • later scheduling app
  • later social media
  • later social media management
  • later social media management tool
  • later social media planning
  • later social media scheduler
  • later social media tool
  • later social scheduling
  • Later.com
  • linkinbio by later
  • linkinbio later

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How the Brand Demand Index is measured

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