Brandwave

How popular isHootsuite in search?

In August 2026, there were an estimated 125K branded searches for Hootsuite worldwide which is down 44.2% over the last 11 months. Hootsuite holds 14.9% estimated Share of Search among social media scheduling tools worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Buffer67.2%
  2. Hootsuite14.9%
  3. Sprout Social11.4%
  4. Planoly2.3%
  5. Loomly2.2%
  6. Later1.9%
Hootsuite website (opens in a new tab)

Follow Hootsuite and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which social media scheduling tools compete with Hootsuite?

Hootsuite against social media scheduling tools worldwide, by month

Share of Search by month for Buffer, Hootsuite, Sprout Social, Planoly, Loomly. The figures are in the table below the chart.

View monthly share of search table
MonthBufferHootsuiteSprout SocialPlanolyLoomlyLater
Oct 202556.6%21.6%13.7%2.8%3.4%2%
Nov 202558.6%22.5%11.7%2.4%2.9%1.9%
Dec 202558.7%22.2%11.6%2.9%2.9%1.9%
Jan 202656.4%25.3%11%2.7%2.7%1.9%
Feb 202656.7%25.3%10.7%2.6%2.6%2%
Mar 202659.5%22%11.4%2.3%2.8%2%
Apr 202663.8%19.2%9.8%2.4%2.9%1.9%
May 202665.7%17.9%10.1%2.1%2.4%1.8%
Jun 202662%19.5%11.3%2.3%2.7%2.2%
Jul 202668.7%14.4%11%1.8%2.1%1.9%
Aug 202667.2%14.9%11.4%2.3%2.2%1.9%
Sep 2026——————

  1. 1.Buffer

    67.2%

    Held 1st. 562K estimated branded searches, -6.9% vs prior month. Share -1.5 points.

  2. 2.Hootsuite

    14.9%

    Held 2nd. 125K estimated branded searches, -1.1% vs prior month. Share +0.6 points.

  3. 3.Sprout Social

    11.4%

    Held 3rd. 95.6K estimated branded searches, -0.85% vs prior month. Share +0.5 points.

  4. 4.Planoly

    2.3%

    Moved from 6th to 4th. 19.4K estimated branded searches, +19.4% vs prior month. Share +0.5 points.

  5. 5.Loomly

    2.2%

    Moved from 4th to 5th. 18.8K estimated branded searches, -0.48% vs prior month. Share +0.1 points.

  6. 6.Later

    1.9%

    Moved from 5th to 6th. 15.6K estimated branded searches, -8% vs prior month. Share -0.1 points.

Compare search popularity between Hootsuite and its closest rivals

How has branded search demand for Hootsuite changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Hootsuite worldwide fell from 224K to 125K.
  • Across the 11 months ending August 2026, Hootsuite’s estimated Share of Search among social media scheduling tools worldwide decreased from 21.6% to 14.9%.
  • Across the 11 months ending August 2026, Hootsuite’s estimated Share of Search among social media scheduling tools worldwide peaked at 25.3% in January 2026 and was lowest at 14.4% in July 2026.

How did search popularity change for social media scheduling tools worldwide in August 2026?

  1. In August 2026, Hootsuite gained estimated Share of Search among social media scheduling tools worldwide, from 14.4% to 14.9%.

  2. In August 2026, Buffer lost estimated Share of Search among social media scheduling tools worldwide, from 68.7% to 67.2%.

  3. In August 2026, Planoly rose from 6th to 4th among social media scheduling tools worldwide.

  4. In August 2026, Later fell from 5th to 6th among social media scheduling tools worldwide.

  5. In August 2026, Loomly fell from 4th to 5th among social media scheduling tools worldwide.

  6. Estimated monthly branded searches for Sprout Social worldwide fell 32.5% over 11 measured months, from 142K to 95.6K in August 2026.

Where does Hootsuite compete?

Hootsuite is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Social media management tools2nd of 614%Show ranking
Social media management platforms2nd of 514.3%Show ranking
Social media scheduling tools2nd of 614.9%Shown above
AI social media tools2nd of 517.6%Show ranking

How is Hootsuite measured?

Brandwave collects information about searches that people make online using Hootsuite’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

40 branded search terms

  • hoot suite com
  • hootsuite
  • hootsuite ads
  • hootsuite advertising
  • hootsuite analytics
  • hootsuite app
  • hootsuite application
  • hootsuite cost
  • hootsuite enterprise
  • hootsuite for nonprofits
  • hootsuite insights
  • hootsuite media
  • hootsuite planner
  • hootsuite plans
  • hootsuite plans and pricing
  • hootsuite pricing
  • hootsuite pricing plans
  • hootsuite professional plan
  • hootsuite reports
  • hootsuite sentiment analysis
  • hootsuite social
  • hootsuite social listening
  • hootsuite social listening tool
  • hootsuite social marketing
  • hootsuite social media
  • hootsuite social media analytics
  • hootsuite social media listening
  • hootsuite social media management
  • hootsuite social media manager
  • hootsuite social media marketing
  • hootsuite social media monitoring
  • hootsuite social media planner
  • hootsuite social media scheduler
  • hootsuite social media scheduling
  • hootsuite social media tools
  • hootsuite social monitoring
  • professional plan hootsuite
  • social listening on hootsuite
  • social media analytics hootsuite
  • social media plan hootsuite

Do you work for Hootsuite? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Hootsuite your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free