Brandwave

Social media analytics platforms:Which brands are most popular in search?

In August 2026, Metricool was the most searched among social media analytics platforms worldwide, with an estimated 368K branded searches and 59.6% estimated Share of Search within this set. Worldwide · English terms: these are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Metricool59.6%
  2. Buffer18.1%
  3. Sprout Social15.5%
  4. SocialPilot2.9%
  5. Agorapulse2.4%
  6. Iconosquare0.88%
  7. Rival IQ0.72%

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Share of SearchLeaderboard

Compare tools that help marketing teams report on social media performance and understand competing brands. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among social media analytics platforms worldwide, by month

Share of Search by month for Metricool, Buffer, Sprout Social, SocialPilot, Agorapulse. The figures are in the table below the chart.

View monthly share of search table
MonthMetricoolBufferSprout SocialSocialPilotAgorapulseIconosquareRival IQ
Oct 202554.9%6.6%25.8%4.9%4%2.2%1.5%
Nov 202558.5%5.6%22.4%5.3%4.3%2.4%1.6%
Dec 202561.4%6.9%19.5%4.5%4.5%2.1%1.1%
Jan 202657.5%8.8%22.1%4.2%4.2%1.9%1.3%
Feb 202658.8%11.5%18.8%4.3%3.5%2%1.1%
Mar 202660%10.2%19.1%4.4%3.6%1.6%1.1%
Apr 202661.6%13.1%16.1%3.7%3%1.4%1.1%
May 202661.9%13%16.2%3.7%3%1.4%0.74%
Jun 202661.3%13.9%16.2%3.7%3%1.1%0.74%
Jul 202655.2%23%14.5%2.7%2.7%1%0.82%
Aug 202659.6%18.1%15.5%2.9%2.4%0.88%0.72%
Sep 2026———————

This month’s ranking, August 2026

  1. 1.Metricool

    59.6%

    held 1st · 368K estimated branded searches · 0% vs prior month · +4.3 points

  2. 2.Buffer

    18.1%

    held 2nd · 112K estimated branded searches · -27.3% vs prior month · -5 points

  3. 3.Sprout Social

    15.5%

    held 3rd · 95.6K estimated branded searches · -0.85% vs prior month · +1 points

  4. 4.SocialPilot

    2.9%

    moved from 5th to 4th · 18.1K estimated branded searches · 0% vs prior month · +0.2 points

  5. 5.Agorapulse

    2.4%

    moved from 4th to 5th · 14.8K estimated branded searches · -18.2% vs prior month · -0.3 points

  6. 6.Iconosquare

    0.88%

    held 6th · 5.4K estimated branded searches · -20.8% vs prior month · -0.2 points

  7. 7.Rival IQ

    0.72%

    held 7th · 4.5K estimated branded searches · -17.8% vs prior month · -0.1 points

Compare search popularity between leading brands

Which brand is most popular in search among social media analytics platforms worldwide?

In August 2026, Metricool was the most searched among social media analytics platforms worldwide, with an estimated 368K branded searches and 59.6% estimated Share of Search within this set. Buffer is in 2nd place, 41.5 percentage points behind at 18.1% Share of Search.

Global social media analytics platforms, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Metricool54.9% → 59.6%61.9%May 202654.9%Oct 20251st
Buffer6.6% → 18.1%23%Jul 20265.6%Nov 20253rd → 2nd
Sprout Social25.8% → 15.5%25.8%Oct 202514.5%Jul 20262nd → 3rd
SocialPilot4.9% → 2.9%5.3%Nov 20252.7%Jul 20264th
Agorapulse4% → 2.4%4.5%Dec 20252.4%Aug 20265th
Iconosquare2.2% → 0.88%2.4%Nov 20250.88%Aug 20266th
Rival IQ1.5% → 0.72%1.6%Nov 20250.72%Aug 20267th

Each finding as a sentence

  • Across the 11 months ending August 2026, Metricool’s estimated Share of Search among social media analytics platforms worldwide increased from 54.9% to 59.6%.
  • Across the 11 months ending August 2026, Buffer’s estimated Share of Search among social media analytics platforms worldwide increased from 6.6% to 18.1%.
  • Across the 11 months ending August 2026, Sprout Social’s estimated Share of Search among social media analytics platforms worldwide decreased from 25.8% to 15.5%.
  • Across the 11 months ending August 2026, SocialPilot’s estimated Share of Search among social media analytics platforms worldwide decreased from 4.9% to 2.9%.
  • Across the 11 months ending August 2026, Agorapulse’s estimated Share of Search among social media analytics platforms worldwide decreased from 4% to 2.4%.
  • Across the 11 months ending August 2026, Iconosquare’s estimated Share of Search among social media analytics platforms worldwide decreased from 2.2% to 0.88%.
  • Across the 11 months ending August 2026, Rival IQ’s estimated Share of Search among social media analytics platforms worldwide decreased from 1.5% to 0.72%.
  • Across the 11 months ending August 2026, Metricool’s estimated Share of Search among social media analytics platforms worldwide peaked at 61.9% in May 2026 and was lowest at 54.9% in October 2025.
  • Across the 11 months ending August 2026, Buffer’s estimated Share of Search among social media analytics platforms worldwide peaked at 23% in July 2026 and was lowest at 5.6% in November 2025.
  • Across the 11 months ending August 2026, Sprout Social’s estimated Share of Search among social media analytics platforms worldwide peaked at 25.8% in October 2025 and was lowest at 14.5% in July 2026.
  • Across the 11 months ending August 2026, SocialPilot’s estimated Share of Search among social media analytics platforms worldwide peaked at 5.3% in November 2025 and was lowest at 2.7% in July 2026.
  • Across the 11 months ending August 2026, Agorapulse’s estimated Share of Search among social media analytics platforms worldwide peaked at 4.5% in December 2025 and was lowest at 2.4% in August 2026.
  • Across the 11 months ending August 2026, Iconosquare’s estimated Share of Search among social media analytics platforms worldwide peaked at 2.4% in November 2025 and was lowest at 0.88% in August 2026.
  • Across the 11 months ending August 2026, Buffer rose from 3rd to 2nd among social media analytics platforms worldwide.
  • Across the 11 months ending August 2026, Sprout Social fell from 2nd to 3rd among social media analytics platforms worldwide.

How did search popularity change for social media analytics platforms worldwide in August 2026?

  1. In August 2026, Metricool gained estimated Share of Search among social media analytics platforms worldwide, from 55.2% to 59.6%.

  2. In August 2026, Sprout Social gained estimated Share of Search among social media analytics platforms worldwide, from 14.5% to 15.5%.

  3. In August 2026, Buffer lost estimated Share of Search among social media analytics platforms worldwide, from 23% to 18.1%.

  4. Agorapulse’s estimated Share of Search among social media analytics platforms worldwide has lost ground for 3 months in a row, from 3% to 2.4% in August 2026.

  5. Iconosquare’s estimated Share of Search among social media analytics platforms worldwide has lost ground for 3 months in a row, from 1.4% to 0.88% in August 2026.

  6. In August 2026, SocialPilot rose from 5th to 4th among social media analytics platforms worldwide.

  7. Estimated monthly branded searches for Rival IQ worldwide fell 45.1% over 11 measured months, from 8.1K to 4.5K in August 2026.

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