Brandwave

How popular isSprout Social in search?

In August 2026, there were an estimated 95.6K branded searches for Sprout Social worldwide which is down 32.5% over the last 11 months. Sprout Social holds 8.9% estimated Share of Search among social media analytics platforms worldwide and is ranked 3rd of 7 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Buffer52.6%
  2. Metricool34.5%
  3. Sprout Social8.9%
  4. SocialPilot1.7%
  5. Agorapulse1.4%
  6. Iconosquare0.51%
  7. Rival IQ0.42%
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Which social media analytics platforms compete with Sprout Social?

Sprout Social against social media analytics platforms worldwide, by month

Share of Search by month for Buffer, Metricool, Sprout Social. The figures are in the table below the chart.

View monthly share of search table
MonthBufferMetricoolSprout SocialSocialPilotAgorapulseIconosquareRival IQ
Oct 202553.3%27.4%12.9%2.5%2%1.1%0.74%
Nov 202554.3%28.3%10.9%2.5%2.1%1.1%0.76%
Dec 202551.4%32%10.2%2.4%2.4%1.1%0.58%
Jan 202655.5%28.1%10.8%2.1%2.1%0.93%0.62%
Feb 202652.9%31.3%10%2.3%1.9%1.1%0.56%
Mar 202652.6%31.7%10.1%2.3%1.9%0.86%0.57%
Apr 202654.7%32.1%8.4%1.9%1.6%0.71%0.58%
May 202654.8%32.2%8.4%1.9%1.6%0.72%0.39%
Jun 202650.8%35.1%9.3%2.1%1.7%0.64%0.42%
Jul 202654%33%8.6%1.6%1.6%0.61%0.49%
Aug 202652.6%34.5%8.9%1.7%1.4%0.51%0.42%
Sep 2026———————

  1. 1.Buffer

    52.6%

    Held 1st. 562K estimated branded searches, -6.9% vs prior month. Share -1.5 points.

  2. 2.Metricool

    34.5%

    Held 2nd. 368K estimated branded searches, 0% vs prior month. Share +1.5 points.

  3. 3.Sprout Social

    8.9%

    Held 3rd. 95.6K estimated branded searches, -0.85% vs prior month. Share +0.3 points.

  4. 4.SocialPilot

    1.7%

    Moved from 5th to 4th. 18.1K estimated branded searches, 0% vs prior month. Share +0.1 points.

  5. 5.Agorapulse

    1.4%

    Moved from 4th to 5th. 14.8K estimated branded searches, -18.2% vs prior month. Share -0.2 points.

  6. 6.Iconosquare

    0.51%

    Held 6th. 5.4K estimated branded searches, -20.8% vs prior month. Share -0.1 points.

  7. 7.Rival IQ

    0.42%

    Held 7th. 4.5K estimated branded searches, -17.8% vs prior month. Share -0.1 points.

Compare search popularity between Sprout Social and its closest rivals

How has branded search demand for Sprout Social changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Sprout Social worldwide fell from 142K to 95.6K.
  • Across the 11 months ending August 2026, Sprout Social’s estimated Share of Search among social media analytics platforms worldwide decreased from 12.9% to 8.9%.
  • Across the 11 months ending August 2026, Sprout Social’s estimated Share of Search among social media analytics platforms worldwide peaked at 12.9% in October 2025 and was lowest at 8.4% in April 2026.

How did search popularity change for social media analytics platforms worldwide in August 2026?

  1. In August 2026, Metricool gained estimated Share of Search among social media analytics platforms worldwide, from 33% to 34.5%.

  2. In August 2026, Buffer lost estimated Share of Search among social media analytics platforms worldwide, from 54% to 52.6%.

  3. In August 2026, SocialPilot rose from 5th to 4th among social media analytics platforms worldwide.

  4. In August 2026, Agorapulse fell from 4th to 5th among social media analytics platforms worldwide.

  5. Estimated monthly branded searches for Iconosquare worldwide fell 55.7% over 11 measured months, from 12.3K to 5.4K in August 2026.

  6. Estimated monthly branded searches for Rival IQ worldwide fell 45.1% over 11 measured months, from 8.1K to 4.5K in August 2026.

Where does Sprout Social compete?

Sprout Social is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Social media analytics platforms3rd of 78.9%Shown above
Social media management tools3rd of 610.7%Show ranking
Social media management platforms3rd of 511%Show ranking
Social media scheduling tools3rd of 611.4%Show ranking

How is Sprout Social measured?

Brandwave collects information about searches that people make online using Sprout Social’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

27 branded search terms

  • social listening sprout social
  • social media sprout social
  • sprout social
  • sprout social analytics
  • sprout social app
  • sprout social com
  • sprout social community management
  • sprout social cost
  • sprout social for agencies
  • sprout social for nonprofits
  • sprout social influencer marketing
  • sprout social influencers
  • sprout social link in bio
  • sprout social listening
  • sprout social management
  • sprout social media
  • sprout social media analytics
  • sprout social media management
  • sprout social media monitoring
  • sprout social platform
  • sprout social premium analytics
  • sprout social pricing
  • sprout social reporting
  • sprout social social listening
  • sprout social social media
  • sprout social tiktok
  • sproutsocialcom

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How the Brand Demand Index is measured

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