Postwise vs Sprout Social:Which is more popular?
In September 2026, Sprout Social had more branded searches than Postwise among AI social media tools worldwide. Sprout Social had about 92,400 branded searches, while Postwise had 1,000. Sprout Social made up 10.5% of all AI social media tool searches we track, and Postwise accounted for 0.11%. When we asked ChatGPT and Google AI Overviews about AI social media tools, Sprout Social appeared in three of the five answers and Postwise in none.
Who do people search for more?
Sprout Social, about 92 searches for every 1 for Postwise
Who does AI mention more?
Sprout Social, mentioned in 3 of 5 answers, Postwise in 0
Who does AI recommend more?
Sprout Social, the only one of the two named
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Top AI social media tools in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Sprout Social was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Postwise did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Buffer5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Hootsuite4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Later4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Metricool3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Sprout Social3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Predis.ai3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Ocoya0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Postwise0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about AI social media tools
5 answers
Asked ChatGPT
“Which AI social media tool should I use?”
Asked ChatGPT
“What are the best AI social media tools?”
Asked ChatGPT
“What's the best AI social media tool for scheduling social posts?”
Searched Google, AI Overview
“social media scheduler”
Searched Google, AI Overview
“ai social media tools”
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Postwise or Sprout Social more popular in search?
This chart shows how often people search Google for Postwise and Sprout Social by name. Each line represents a brand's share of searches for all eight AI social media tools we track, month by month, from English-language searches worldwide.
Share of searches by month for Sprout Social, Postwise. The figures are in the table below the chart.
View monthly share of searches table
| Month | Metricool | Buffer | Hootsuite | Sprout Social | Predis.ai | Later | Ocoya | Postwise |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 41.9% | 3.8% | 28.7% | 19% | 3.8% | 1.8% | 0.92% | 0.14% |
| Nov 2025 | 43.9% | 3.2% | 30% | 16.3% | 3.9% | 1.7% | 0.79% | 0.15% |
| Dec 2025 | 48.2% | 3.9% | 27.1% | 14.7% | 3.6% | 1.6% | 0.7% | 0.14% |
| Jan 2026 | 40% | 4.8% | 33.4% | 14.9% | 4.4% | 1.7% | 0.72% | 0.13% |
| Feb 2026 | 43% | 7.1% | 29.5% | 13.2% | 4.7% | 1.7% | 0.63% | 0.13% |
| Mar 2026 | 46.3% | 6.9% | 26% | 14.1% | 4.2% | 1.7% | 0.68% | 0.13% |
| Apr 2026 | 48.8% | 9.3% | 22.7% | 12.2% | 4.4% | 1.6% | 0.87% | 0.12% |
| May 2026 | 51.2% | 9.5% | 20.4% | 12.8% | 3.8% | 1.6% | 0.61% | 0.08% |
| Jun 2026 | 51.1% | 9.1% | 21.7% | 12.8% | 3.1% | 1.7% | 0.5% | 0.08% |
| Jul 2026 | 49.3% | 18.7% | 15.2% | 12.3% | 2.4% | 1.5% | 0.59% | 0.06% |
| Aug 2026 | 52.3% | 14.2% | 16% | 13% | 2.6% | 1.4% | 0.51% | 0.07% |
| Sep 2026 | 51.4% | 21.4% | 12.9% | 10.5% | 2.1% | 1.1% | 0.5% | 0.11% |
How has the Postwise and Sprout Social comparison changed over the last 12 months?
3 findings
- Sprout Social was ahead of Postwise in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Postwise’s share of searches among AI social media tools worldwide moved from 0.14% to 0.11%, and its estimated monthly branded searches held steady at 1K.
- Across the 12 months ending September 2026, Sprout Social’s share of searches among AI social media tools worldwide moved from 19% to 10.5%, and its estimated monthly branded searches moved from 137K to 92.4K.
How did search popularity change for AI social media tools worldwide in September 2026?
1 change
In September 2026, Sprout Social lost share of searches among AI social media tools worldwide, from 13% to 10.5%.
How are branded searches counted?
14 search terms
Brandwave collects information about searches that people make online using Postwise’s and Sprout Social’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Postwise
1 branded search term
- postwise
Sprout Social
13 branded search terms
- social listening sprout social
- social media sprout social
- sprout social
- sprout social analytics
- sprout social app
- sprout social influencers
- sprout social listening
- sprout social management
- sprout social media
- sprout social platform
- sprout social reporting
- sprout social social media
- sprout social tiktok
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