AI social media tools:Which brands are most popular in search?
In August 2026, Buffer was the most searched among AI social media tools worldwide, with an estimated 562K branded searches and 79.3% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.
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Share of SearchLeaderboard
Compare the AI tools used to plan and write social posts. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Buffer, Hootsuite, Predis.ai. The figures are in the table below the chart.
View monthly share of search table
| Month | Buffer | Hootsuite | Predis.ai | Ocoya | Postwise |
|---|---|---|---|---|---|
| Oct 2025 | 69.4% | 26.5% | 3.2% | 0.78% | 0.12% |
| Nov 2025 | 69.4% | 26.6% | 3.2% | 0.65% | 0.12% |
| Dec 2025 | 69.7% | 26.4% | 3.2% | 0.63% | 0.13% |
| Jan 2026 | 66% | 29.6% | 3.7% | 0.6% | 0.11% |
| Feb 2026 | 65.8% | 29.3% | 4.3% | 0.57% | 0.11% |
| Mar 2026 | 69.7% | 25.8% | 3.8% | 0.61% | 0.11% |
| Apr 2026 | 73.2% | 22.1% | 3.9% | 0.77% | 0.1% |
| May 2026 | 75.6% | 20.6% | 3.3% | 0.53% | 0.07% |
| Jun 2026 | 73.3% | 23.1% | 3% | 0.49% | 0.08% |
| Jul 2026 | 80.2% | 16.8% | 2.4% | 0.58% | 0.06% |
| Aug 2026 | 79.3% | 17.6% | 2.6% | 0.51% | 0.07% |
| Sep 2026 | — | — | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 79.3% | 562K | -6.9% | -0.9 points | |
| 2, held 2nd | 17.6% | 125K | -1.1% | +0.8 points | |
| 3, held 3rd | 2.6% | 18.1K | 0% | +0.1 points | |
| 4, held 4th | 0.51% | 3.6K | -18.2% | -0.1 points | |
| 5, held 5th | 0.07% | 480 | 0% | 0 points |
1.
Buffer79.3%
Held 1st. 562K estimated branded searches, -6.9% vs prior month. Share -0.9 points.
17.6%
Held 2nd. 125K estimated branded searches, -1.1% vs prior month. Share +0.8 points.
2.6%
Held 3rd. 18.1K estimated branded searches, 0% vs prior month. Share +0.1 points.
4.
Ocoya0.51%
Held 4th. 3.6K estimated branded searches, -18.2% vs prior month. Share -0.1 points.
5.
Postwise
0.07%
Held 5th. 480 estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between leading brands
Which brand is most popular in search among AI social media tools worldwide?
5 brands
In August 2026, Buffer was the most searched among AI social media tools worldwide, with an estimated 562K branded searches and 79.3% estimated Share of Search within this set. Hootsuite is in 2nd place, 61.6 percentage points behind at 17.6% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Buffer | 69.4% → 79.3% | 80.2%Jul 2026 | 65.8%Feb 2026 | 1st |
 Hootsuite | 26.5% → 17.6% | 29.6%Jan 2026 | 16.8%Jul 2026 | 2nd |
 Predis.ai | 3.2% → 2.6% | 4.3%Feb 2026 | 2.4%Jul 2026 | 3rd |
| Ocoya | 0.78% → 0.51% | 0.78%Oct 2025 | 0.49%Jun 2026 | 4th |
| Postwise | 0.12% → 0.07% | 0.13%Dec 2025 | 0.06%Jul 2026 | 5th |
Each finding as a sentence
- Across the 11 months ending August 2026, Buffer’s estimated Share of Search among AI social media tools worldwide increased from 69.4% to 79.3%.
- Across the 11 months ending August 2026, Hootsuite’s estimated Share of Search among AI social media tools worldwide decreased from 26.5% to 17.6%.
- Across the 11 months ending August 2026, Predis.ai’s estimated Share of Search among AI social media tools worldwide decreased from 3.2% to 2.6%.
- Across the 11 months ending August 2026, Buffer’s estimated Share of Search among AI social media tools worldwide peaked at 80.2% in July 2026 and was lowest at 65.8% in February 2026.
- Across the 11 months ending August 2026, Hootsuite’s estimated Share of Search among AI social media tools worldwide peaked at 29.6% in January 2026 and was lowest at 16.8% in July 2026.
- Across the 11 months ending August 2026, Predis.ai’s estimated Share of Search among AI social media tools worldwide peaked at 4.3% in February 2026 and was lowest at 2.4% in July 2026.
- Across the 11 months ending August 2026, Ocoya and Postwise held steady: their estimated Share of Search among AI social media tools worldwide each moved less than 0.5 percentage points.
How did search popularity change for AI social media tools worldwide in August 2026?
5 changes
In August 2026, Hootsuite gained estimated Share of Search among AI social media tools worldwide, from 16.8% to 17.6%.
In August 2026, Buffer lost estimated Share of Search among AI social media tools worldwide, from 80.2% to 79.3%.
Estimated monthly branded searches for Postwise worldwide fell 52% over 11 measured months, from 1K to 480 in August 2026.
Estimated monthly branded searches for Ocoya worldwide fell 45.5% over 11 measured months, from 6.6K to 3.6K in August 2026.
Estimated monthly branded searches for Predis.ai worldwide fell 33.2% over 11 measured months, from 27.1K to 18.1K in August 2026.
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