Brandwave

How popular isBuffer in search?

In August 2026, there were an estimated 562K branded searches for Buffer worldwide which held steady over the last 11 months. Buffer holds 79.3% estimated Share of Search among AI social media tools worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Buffer79.3%
  2. Hootsuite17.6%
  3. Predis.ai2.6%
  4. Ocoya0.51%
  5. Postwise0.07%
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Which AI social media tools compete with Buffer?

Buffer against AI social media tools worldwide, by month

Share of Search by month for Buffer, Hootsuite, Predis.ai. The figures are in the table below the chart.

View monthly share of search table
MonthBufferHootsuitePredis.aiOcoyaPostwise
Oct 202569.4%26.5%3.2%0.78%0.12%
Nov 202569.4%26.6%3.2%0.65%0.12%
Dec 202569.7%26.4%3.2%0.63%0.13%
Jan 202666%29.6%3.7%0.6%0.11%
Feb 202665.8%29.3%4.3%0.57%0.11%
Mar 202669.7%25.8%3.8%0.61%0.11%
Apr 202673.2%22.1%3.9%0.77%0.1%
May 202675.6%20.6%3.3%0.53%0.07%
Jun 202673.3%23.1%3%0.49%0.08%
Jul 202680.2%16.8%2.4%0.58%0.06%
Aug 202679.3%17.6%2.6%0.51%0.07%
Sep 2026—————

  1. 1.Buffer

    79.3%

    Held 1st. 562K estimated branded searches, -6.9% vs prior month. Share -0.9 points.

  2. 2.Hootsuite

    17.6%

    Held 2nd. 125K estimated branded searches, -1.1% vs prior month. Share +0.8 points.

  3. 3.Predis.ai

    2.6%

    Held 3rd. 18.1K estimated branded searches, 0% vs prior month. Share +0.1 points.

  4. 4.Ocoya

    0.51%

    Held 4th. 3.6K estimated branded searches, -18.2% vs prior month. Share -0.1 points.

  5. 5.Postwise

    0.07%

    Held 5th. 480 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Buffer and its closest rivals

How has branded search demand for Buffer changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Buffer worldwide held steady, from 586K to 562K.
  • Across the 11 months ending August 2026, Buffer’s estimated Share of Search among AI social media tools worldwide increased from 69.4% to 79.3%.
  • Across the 11 months ending August 2026, Buffer’s estimated Share of Search among AI social media tools worldwide peaked at 80.2% in July 2026 and was lowest at 65.8% in February 2026.

How did search popularity change for AI social media tools worldwide in August 2026?

  1. In August 2026, Hootsuite gained estimated Share of Search among AI social media tools worldwide, from 16.8% to 17.6%.

  2. In August 2026, Buffer lost estimated Share of Search among AI social media tools worldwide, from 80.2% to 79.3%.

  3. Estimated monthly branded searches for Postwise worldwide fell 52% over 11 measured months, from 1K to 480 in August 2026.

  4. Estimated monthly branded searches for Ocoya worldwide fell 45.5% over 11 measured months, from 6.6K to 3.6K in August 2026.

  5. Estimated monthly branded searches for Predis.ai worldwide fell 33.2% over 11 measured months, from 27.1K to 18.1K in August 2026.

Where does Buffer compete?

Buffer is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Social media analytics platforms1st of 752.6%Show ranking
Social media management tools1st of 663.1%Show ranking
Social media management platforms1st of 564.4%Show ranking
Social media scheduling tools1st of 667.2%Show ranking
AI social media tools1st of 579.3%Shown above

How is Buffer measured?

Brandwave collects information about searches that people make online using Buffer’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

24 branded search terms

  • buffer
  • buffer app for instagram
  • buffer app instagram
  • buffer app twitter
  • buffer com
  • buffer for instagram
  • buffer for twitter
  • buffer instagram scheduling
  • buffer linkedin
  • buffer linkedin scheduling
  • buffer pricing
  • buffer publish
  • buffer scheduling tool
  • buffer social
  • buffer social management
  • buffer social media
  • buffer social media management
  • buffer social media management tool
  • buffer social media marketing
  • buffer social media marketing tool
  • buffer social media scheduling
  • buffer social media tool
  • buffer social tool
  • Buffer.com

Do you work for Buffer? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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