Brandwave

How popular isBuffer?

In September 2026, people searched for Buffer by name about 188,000 times worldwide, a 585% increase from the previous year. These searches made up 0.2% of all global content repurposing platform searches, placing Buffer fifth out of eight platforms. When we asked both ChatGPT and Google AI Overviews about content repurposing platforms, Buffer appeared in three of the five answers and was the fourth most recommended of the eight.

Search and AI answers in September 2026

Buffer is the fifth most searched of 8 competitors and the fourth most recommended in AI answers.

  1. Opus ClipShare of searches 72.8%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. DescriptShare of searches 25.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  3. Repurpose.ioShare of searches 1.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
  4. CastmagicShare of searches 0.3%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  5. BufferShare of searches 0.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th

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Top content repurposing platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Buffer was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Buffer is the fourth most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Opus Clip1st
  2. Descript2nd
  3. Repurpose.io3rd
  4. Buffer4th
  5. Castmagic5th
  6. Quuu–
  7. Lately–
  8. Missinglettr–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Opus Clip5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Descript5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Repurpose.io5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Buffer3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Castmagic2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Quuu0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Lately0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Missinglettr0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about content repurposing platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which content repurposing platforms compete with Buffer?

Buffer against content repurposing platforms worldwide, by month

Share of searches by month for Opus Clip, Descript, Buffer. The figures are in the table below the chart.

View monthly share of searches table
MonthOpus ClipDescriptRepurpose.ioCastmagicBufferQuuuLatelyMissinglettr
Oct 202568.3%30%0.68%0.54%0.25%0.08%0.08%0.04%
Nov 202568.2%30%1%0.44%0.21%0.07%0.07%0.05%
Dec 202571.4%26.6%1.1%0.48%0.24%0.09%0.08%0.04%
Jan 202672.1%25.9%1.1%0.46%0.24%0.09%0.11%0.03%
Feb 202668.3%30%0.82%0.44%0.25%0.08%0.11%0.03%
Mar 202668.8%29%1.2%0.52%0.33%0.08%0.08%0.05%
Apr 202669%29.1%0.97%0.43%0.34%0.07%0.07%0.04%
May 202671.9%25.8%1.3%0.46%0.32%0.09%0.08%0.04%
Jun 202672%25.9%1.3%0.38%0.27%0.11%0.05%0.03%
Jul 202675.2%22.9%1.1%0.34%0.21%0.1%0.04%0.03%
Aug 202671.9%25.8%1.6%0.31%0.25%0.09%0.04%0.03%
Sep 202672.8%25.1%1.5%0.3%0.2%0.08%0.04%0.02%

  1. 1.Opus Clip

    72.8%

    Held 1st. 874K estimated branded searches, +4.3% vs prior month. Share +0.9 points.

  2. 2.Descript

    25.1%

    Held 2nd. 301K estimated branded searches, 0% vs prior month. Share -0.8 points.

  3. 3.Repurpose.io

    1.5%

    Held 3rd. 18.4K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Castmagic

    0.3%

    Held 4th. 3.6K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Buffer

    0.2%

    Held 5th. 2.5K estimated branded searches, -14.3% vs prior month. Share 0 points.

  6. 6.Quuu

    0.08%

    Held 6th. 1K estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.Lately

    0.04%

    Held 7th. 480 estimated branded searches, 0% vs prior month. Share 0 points.

  8. 8.Missinglettr

    0.02%

    Held 8th. 260 estimated branded searches, -33.3% vs prior month. Share 0 points.

Compare popularity between Buffer and its closest rivals

Every comparison with Buffer

28 comparisons

How has branded search demand for Buffer changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Buffer worldwide rose from 27.4K to 188K.
  • Across the 12 months ending September 2026, Buffer’s share of searches among content repurposing platforms worldwide held steady, from 0.25% to 0.2%.

How did search popularity change for content repurposing platforms worldwide in September 2026?

6 changes

  1. In September 2026, Opus Clip gained share of searches among content repurposing platforms worldwide, from 71.9% to 72.8%.

  2. In September 2026, Descript lost share of searches among content repurposing platforms worldwide, from 25.8% to 25.1%.

  3. Estimated monthly branded searches for Repurpose.io worldwide rose 121.7% over 12 measured months, from 8.3K to 18.4K in September 2026.

  4. Estimated monthly branded searches for Lately worldwide fell 52% over 12 measured months, from 1K to 480 in September 2026.

  5. Estimated monthly branded searches for Missinglettr worldwide fell 45.8% over 12 measured months, from 480 to 260 in September 2026.

  6. Estimated monthly branded searches for Castmagic worldwide fell 45.5% over 12 measured months, from 6.6K to 3.6K in September 2026.

How are Buffer’s branded searches counted?

15 search terms

Brandwave collects information about searches that people make online using Buffer’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • buffer ai
  • buffer app for instagram
  • buffer app instagram
  • buffer app twitter
  • buffer for instagram
  • buffer for twitter
  • buffer instagram scheduling
  • buffer linkedin
  • buffer linkedin scheduling
  • buffer publish
  • buffer scheduling tool
  • buffer social
  • buffer social media
  • buffer social media management
  • buffer social media scheduling

Do you work for Buffer? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Buffer compete?

Buffer is ranked in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Content repurposing platforms5th of 80.2%Shown above
Social media scheduling tools2nd of 818.8%Show ranking
Social media management tools2nd of 1018.8%Show ranking
Social media analytics platforms2nd of 821.3%Show ranking
AI social media tools2nd of 821.4%Show ranking
Content distribution platforms4th of 62%Show ranking
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Is Buffer your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

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