Brandwave

How popular isDescript?

In September 2026, people searched for Descript by name about 308,000 times worldwide, an 18.6% decrease from the previous year. These searches made up 25.1% of all global content repurposing platform searches, placing Descript second out of eight platforms. When we asked both ChatGPT and Google AI Overviews about content repurposing platforms, Descript appeared in all answers and was the second most recommended of the eight.

Search and AI answers in September 2026

Descript is the second most searched of 8 competitors and the second most recommended in AI answers.

  1. Opus ClipShare of searches 72.8%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. DescriptShare of searches 25.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  3. Repurpose.ioShare of searches 1.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
  4. CastmagicShare of searches 0.3%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  5. BufferShare of searches 0.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th

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Top content repurposing platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Descript appeared in all five answers. Descript is the second most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Opus Clip1st
  2. Descript2nd
  3. Repurpose.io3rd
  4. Buffer4th
  5. Castmagic5th
  6. Quuu–
  7. Lately–
  8. Missinglettr–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Opus Clip5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Descript5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Repurpose.io5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Buffer3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Castmagic2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Quuu0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Lately0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Missinglettr0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about content repurposing platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which content repurposing platforms compete with Descript?

Descript against content repurposing platforms worldwide, by month

Share of searches by month for Opus Clip, Descript. The figures are in the table below the chart.

View monthly share of searches table
MonthOpus ClipDescriptRepurpose.ioCastmagicBufferQuuuLatelyMissinglettr
Oct 202568.3%30%0.68%0.54%0.25%0.08%0.08%0.04%
Nov 202568.2%30%1%0.44%0.21%0.07%0.07%0.05%
Dec 202571.4%26.6%1.1%0.48%0.24%0.09%0.08%0.04%
Jan 202672.1%25.9%1.1%0.46%0.24%0.09%0.11%0.03%
Feb 202668.3%30%0.82%0.44%0.25%0.08%0.11%0.03%
Mar 202668.8%29%1.2%0.52%0.33%0.08%0.08%0.05%
Apr 202669%29.1%0.97%0.43%0.34%0.07%0.07%0.04%
May 202671.9%25.8%1.3%0.46%0.32%0.09%0.08%0.04%
Jun 202672%25.9%1.3%0.38%0.27%0.11%0.05%0.03%
Jul 202675.2%22.9%1.1%0.34%0.21%0.1%0.04%0.03%
Aug 202671.9%25.8%1.6%0.31%0.25%0.09%0.04%0.03%
Sep 202672.8%25.1%1.5%0.3%0.2%0.08%0.04%0.02%

  1. 1.Opus Clip

    72.8%

    Held 1st. 874K estimated branded searches, +4.3% vs prior month. Share +0.9 points.

  2. 2.Descript

    25.1%

    Held 2nd. 301K estimated branded searches, 0% vs prior month. Share -0.8 points.

  3. 3.Repurpose.io

    1.5%

    Held 3rd. 18.4K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Castmagic

    0.3%

    Held 4th. 3.6K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Buffer

    0.2%

    Held 5th. 2.5K estimated branded searches, -14.3% vs prior month. Share 0 points.

  6. 6.Quuu

    0.08%

    Held 6th. 1K estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.Lately

    0.04%

    Held 7th. 480 estimated branded searches, 0% vs prior month. Share 0 points.

  8. 8.Missinglettr

    0.02%

    Held 8th. 260 estimated branded searches, -33.3% vs prior month. Share 0 points.

Compare popularity between Descript and its closest rivals

Every comparison with Descript

59 comparisons

How has branded search demand for Descript changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Descript worldwide fell from 379K to 308K.
  • Across the 12 months ending September 2026, Descript’s share of searches among content repurposing platforms worldwide decreased from 30% to 25.1%.
  • Across the 12 months ending September 2026, Descript’s share of searches among content repurposing platforms worldwide peaked at 30% in October 2025 and was lowest at 22.9% in July 2026.

How did search popularity change for content repurposing platforms worldwide in September 2026?

6 changes

  1. In September 2026, Opus Clip gained share of searches among content repurposing platforms worldwide, from 71.9% to 72.8%.

  2. In September 2026, Descript lost share of searches among content repurposing platforms worldwide, from 25.8% to 25.1%.

  3. Estimated monthly branded searches for Repurpose.io worldwide rose 121.7% over 12 measured months, from 8.3K to 18.4K in September 2026.

  4. Estimated monthly branded searches for Lately worldwide fell 52% over 12 measured months, from 1K to 480 in September 2026.

  5. Estimated monthly branded searches for Missinglettr worldwide fell 45.8% over 12 measured months, from 480 to 260 in September 2026.

  6. Estimated monthly branded searches for Castmagic worldwide fell 45.5% over 12 measured months, from 6.6K to 3.6K in September 2026.

How are Descript’s branded searches counted?

7 search terms

Brandwave collects information about searches that people make online using Descript’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • descript
  • descript app
  • descript audio transcription
  • descript software
  • descript transcribe
  • descript transcription
  • descript video editor

Do you work for Descript? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Descript compete?

Descript is ranked in 17 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Video editing software5th of 81.2%Show ranking
AI video editing tools6th of 61.3%Show ranking
Online video editing platforms5th of 61.3%Show ranking
Clip editing tools4th of 51.4%Show ranking
Screen recording software3rd of 124.4%Show ranking
Podcast editing software4th of 1011.6%Show ranking
Audio editing software4th of 612%Show ranking
Podcast production software3rd of 714.7%Show ranking
Audio and video transcription platforms3rd of 716.3%Show ranking
Closed captioning services2nd of 619.6%Show ranking
AI clipping tools2nd of 621.7%Show ranking
Video repurposing tools2nd of 522.9%Show ranking
Transcription services2nd of 824.7%Show ranking
Content repurposing platforms2nd of 825.1%Shown above
Caption and subtitle tools3rd of 725.6%Show ranking
Transcription services2nd of 831.5%Show ranking
Remote podcast recording platforms2nd of 742.5%Show ranking
Creator with pink hair and a pink jacket

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