Descript vs iMovie:Which is more popular?
In September 2026, Descript had more branded searches than iMovie among video editing software worldwide. Descript had about 305,000 branded searches, while iMovie had 135,000. Descript made up 1.2% of all video editing software searches we track, and iMovie accounted for 0.54%. When we asked ChatGPT and Google AI Overviews about video editing software, iMovie appeared in three of the five answers and Descript in none.
Who do people search for more?
Descript, about 2 searches for every 1 for iMovie
Who does AI mention more?
iMovie, mentioned in 3 of 5 answers, Descript in 0
Who does AI recommend more?
iMovie, the only one of the two named
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Top video editing software in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, iMovie was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Descript did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
DaVinci Resolve1st
Adobe Premiere Pro2nd
CapCut3rd- Final Cut Pro4th
- iMovie5th
Clipchamp6th
Filmora7th- Descript–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- CapCut5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- DaVinci Resolve4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Adobe Premiere Pro4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Final Cut Pro4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- iMovie3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Clipchamp2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Filmora1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Descript0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about video editing software
5 answers
Asked ChatGPT
“Which video editing software should I use?”
Asked ChatGPT
“What are the best video editing software options?”
Asked ChatGPT
“What's the best video editing software for editing videos?”
Searched Google, AI Overview
“video editing software”
Searched Google, AI Overview
“video editing app”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.
Is Descript or iMovie more popular in search?
This chart shows how often people search Google for Descript and iMovie by name. Each line represents a brand's share of searches for all eight video editing software we track, month by month, from English-language searches worldwide.
Share of searches by month for Descript, iMovie. The figures are in the table below the chart.
View monthly share of searches table
| Month | CapCut | DaVinci Resolve | Clipchamp | Adobe Premiere Pro | Descript | Filmora | Final Cut Pro | iMovie |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 75.7% | 8.2% | 6.7% | 3.3% | 1.7% | 2.5% | 0.9% | 1.1% |
| Nov 2025 | 75.9% | 8.1% | 6.7% | 3.3% | 1.7% | 2.4% | 0.9% | 0.9% |
| Dec 2025 | 81% | 7.2% | 4.8% | 2.6% | 1.2% | 1.8% | 0.65% | 0.79% |
| Jan 2026 | 80.1% | 7.1% | 4.7% | 2.9% | 1.4% | 2.1% | 0.95% | 0.77% |
| Feb 2026 | 79.7% | 7% | 4.7% | 3.1% | 1.8% | 2.1% | 0.77% | 0.77% |
| Mar 2026 | 80.9% | 7.1% | 4.8% | 2.4% | 1.5% | 1.8% | 0.78% | 0.78% |
| Apr 2026 | 77.9% | 8.4% | 5.6% | 2.8% | 1.7% | 2.1% | 0.62% | 0.92% |
| May 2026 | 81.6% | 7.2% | 4.8% | 2.1% | 1.2% | 1.8% | 0.53% | 0.79% |
| Jun 2026 | 78.2% | 8.4% | 5.6% | 2.8% | 1.4% | 2.1% | 0.76% | 0.76% |
| Jul 2026 | 80.7% | 7.1% | 4.7% | 2.6% | 1.5% | 2.1% | 0.64% | 0.64% |
| Aug 2026 | 79.7% | 8.5% | 4.6% | 2.8% | 1.4% | 1.7% | 0.63% | 0.63% |
| Sep 2026 | 83.1% | 6% | 4% | 2.7% | 1.2% | 1.2% | 1.2% | 0.54% |
How has the Descript and iMovie comparison changed over the last 12 months?
3 findings
- Descript was ahead of iMovie in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Descript’s share of searches among video editing software worldwide moved from 1.7% to 1.2%, and its estimated monthly branded searches moved from 373K to 305K.
- Across the 12 months ending September 2026, iMovie’s share of searches among video editing software worldwide moved from 1.1% to 0.54%, and its estimated monthly branded searches moved from 246K to 135K.
How did search popularity change for video editing software worldwide in September 2026?
2 changes
In September 2026, Descript rose from 6th to 5th among video editing software worldwide.
Estimated monthly branded searches for iMovie worldwide fell 45.1% over 12 measured months, from 246K to 135K in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Descript’s and iMovie’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among video editing software
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