How popular isDescript in search?
In August 2026, there were an estimated 350K branded searches for Descript worldwide which is down 10% over the last 11 months. Descript holds 72% estimated Share of Search among audio and video transcription platforms worldwide and is ranked 1st of 5 competitors for search popularity. Worldwide · English terms: these are worldwide searches for English-language branded terms.
Descript72%Happy Scribe12.8%
Rev8.4%
Sonix3.5%
Trint3.3%
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Which audio and video transcription platforms compete with Descript?
Share of Search by month for Descript, Happy Scribe, Rev, Sonix, Trint. The figures are in the table below the chart.
View monthly share of search table
| Month | Descript | Happy Scribe | Rev | Sonix | Trint |
|---|---|---|---|---|---|
| Oct 2025 | 61.5% | 21.8% | 7% | 5% | 4.7% |
| Nov 2025 | 64.4% | 18.7% | 6.8% | 5.2% | 4.8% |
| Dec 2025 | 65% | 18.3% | 7.8% | 5% | 3.9% |
| Jan 2026 | 66.5% | 15.9% | 9.1% | 4.4% | 4.1% |
| Feb 2026 | 68.6% | 16.1% | 6.9% | 4.8% | 3.5% |
| Mar 2026 | 65.2% | 18.8% | 6.8% | 5.2% | 4% |
| Apr 2026 | 65.8% | 19.3% | 6.8% | 4.6% | 3.4% |
| May 2026 | 65.2% | 18.6% | 7.9% | 4.4% | 4% |
| Jun 2026 | 68.6% | 15.2% | 7.9% | 4.4% | 3.9% |
| Jul 2026 | 73.5% | 12.6% | 7% | 3.6% | 3.2% |
| Aug 2026 | 72% | 12.8% | 8.4% | 3.5% | 3.3% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 72% | 350K | -4.5% | -1.5 points | |
| 2, held 2nd | 12.8% | 62.3K | -0.72% | +0.2 points | |
| 3, held 3rd | 8.4% | 40.7K | +17.4% | +1.4 points | |
| 4, held 4th | 3.5% | 16.8K | -7.3% | -0.2 points | |
| 5, held 5th | 3.3% | 16K | -0.87% | +0.1 points |
1.
Descript72%
held 1st · 350K estimated branded searches · -4.5% vs prior month · -1.5 points
12.8%
held 2nd · 62.3K estimated branded searches · -0.72% vs prior month · +0.2 points
3.
Rev8.4%
held 3rd · 40.7K estimated branded searches · +17.4% vs prior month · +1.4 points
4.
Sonix3.5%
held 4th · 16.8K estimated branded searches · -7.3% vs prior month · -0.2 points
5.
Trint3.3%
held 5th · 16K estimated branded searches · -0.87% vs prior month · +0.1 points
Compare search popularity between Descript and its closest rivals
How has branded search demand for Descript changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Descript worldwide fell from 388K to 350K.
- Across the 11 months ending August 2026, Descript’s estimated Share of Search among audio and video transcription platforms worldwide increased from 61.5% to 72%.
- Across the 11 months ending August 2026, Descript’s estimated Share of Search among audio and video transcription platforms worldwide peaked at 73.5% in July 2026 and was lowest at 61.5% in October 2025.
How did search popularity change for audio and video transcription platforms worldwide in August 2026?
5 changes
In August 2026, Rev gained estimated Share of Search among audio and video transcription platforms worldwide, from 7% to 8.4%.
In August 2026, Descript lost estimated Share of Search among audio and video transcription platforms worldwide, from 73.5% to 72%.
Estimated monthly branded searches for Happy Scribe worldwide fell 54.8% over 11 measured months, from 138K to 62.3K in August 2026.
Estimated monthly branded searches for Sonix worldwide fell 46.6% over 11 measured months, from 31.5K to 16.8K in August 2026.
Estimated monthly branded searches for Trint worldwide fell 45.8% over 11 measured months, from 29.4K to 16K in August 2026.
Which online video editing platforms compete with Descript?
Share of Search by month for CapCut, InVideo, Descript. The figures are in the table below the chart.
View monthly share of search table
| Month | CapCut | InVideo | Descript | VEED | Kapwing |
|---|---|---|---|---|---|
| Oct 2025 | 86.2% | 7.4% | 2% | 2.1% | 2.4% |
| Nov 2025 | 86.1% | 6.9% | 2% | 2.1% | 2.9% |
| Dec 2025 | 89.8% | 4.9% | 1.4% | 1.8% | 2% |
| Jan 2026 | 88.9% | 5.9% | 1.7% | 1.6% | 2% |
| Feb 2026 | 88.3% | 5.8% | 2.1% | 1.9% | 2% |
| Mar 2026 | 89.5% | 5.6% | 1.7% | 1.6% | 1.7% |
| Apr 2026 | 87.5% | 6.7% | 2% | 1.9% | 2% |
| May 2026 | 91.4% | 4.7% | 1.4% | 1.3% | 1.2% |
| Jun 2026 | 90.8% | 4.7% | 1.8% | 1.6% | 1.1% |
| Jul 2026 | 90.2% | 5.2% | 1.9% | 1.5% | 1.1% |
| Aug 2026 | 90.5% | 5.2% | 1.8% | 1.3% | 1.1% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 90.5% | 17.1M | +0.59% | +0.3 points | |
| 2, held 2nd | 5.2% | 988K | 0% | 0 points | |
| 3, held 3rd | 1.8% | 350K | -4.5% | -0.1 points | |
| 4, held 4th | 1.3% | 250K | -13.6% | -0.2 points | |
| 5, held 5th | 1.1% | 211K | -2.3% | 0 points |
1.
CapCut
90.5%
held 1st · 17.1M estimated branded searches · +0.59% vs prior month · +0.3 points
2.
InVideo
5.2%
held 2nd · 988K estimated branded searches · 0% vs prior month · 0 points
3.
Descript1.8%
held 3rd · 350K estimated branded searches · -4.5% vs prior month · -0.1 points
4.
VEED
1.3%
held 4th · 250K estimated branded searches · -13.6% vs prior month · -0.2 points
5.
Kapwing1.1%
held 5th · 211K estimated branded searches · -2.3% vs prior month · 0 points
Compare search popularity between Descript and its closest rivals
How has branded search demand for Descript changed worldwide over the last 12 months?
1 finding
- Across the 11 months ending August 2026, Descript rose from 5th to 3rd among online video editing platforms worldwide.
How did search popularity change for online video editing platforms worldwide in August 2026?
3 changes
Estimated monthly branded searches for Kapwing worldwide fell 54.6% over 11 measured months, from 465K to 211K in August 2026.
Estimated monthly branded searches for VEED worldwide fell 39.9% over 11 measured months, from 415K to 250K in August 2026.
Estimated monthly branded searches for InVideo worldwide fell 31.9% over 11 measured months, from 1.4M to 988K in August 2026.
How is Descript measured?
Brandwave collects information about searches that people make online using Descript’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
9 branded search terms
- descript
- descript ai video editor
- descript app
- descript audio transcription
- descript com
- descript software
- descript transcribe
- descript transcription
- descript video editor
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Is Descript your brand?
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