Brandwave

How popular isDescript?

In September 2026, people searched for Descript by name about 308,000 times worldwide, an 18.6% decrease from the previous year. These searches made up 19.6% of all global closed captioning service searches, placing Descript second out of six services. When we asked both ChatGPT and Google AI Overviews about closed captioning services, Descript appeared in two of the five answers and was the fourth most recommended of the six.

Search and AI answers in September 2026

Descript is the second most searched of 6 competitors and the fourth most recommended in AI answers.

  1. VITACShare of searches 79.3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. DescriptShare of searches 19.6%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  3. 3Play MediaShare of searches 0.64%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  4. VerbitShare of searches 0.29%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
  5. CaptionMaxShare of searches 0.16%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

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Top closed captioning services in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Descript was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Descript is the fourth most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Rev1st
  2. 3Play Media2nd
  3. Verbit3rd
  4. Descript4th
  5. VITAC–
  6. CaptionMax–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • 3Play Media5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Verbit5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Rev5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Descript2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • VITAC0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • CaptionMax0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about closed captioning services

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which closed captioning services compete with Descript?

Descript against closed captioning services worldwide, by month

Share of searches by month for VITAC, Descript. The figures are in the table below the chart.

View monthly share of searches table
MonthVITACDescript3Play MediaVerbitCaptionMaxRev
Oct 202575%22.6%0.91%0.33%0.91%0.16%
Nov 202575.2%22.7%0.75%0.33%0.91%0.15%
Dec 202575.3%22.7%0.75%0.33%0.75%0.17%
Jan 202675%22.6%0.74%0.33%1.1%0.23%
Feb 202671.5%26.3%0.71%0.39%0.87%0.23%
Mar 202671.7%26.4%0.71%0.39%0.58%0.22%
Apr 202671.6%26.4%0.71%0.39%0.71%0.18%
May 202675.6%22.8%0.61%0.41%0.41%0.15%
Jun 202675.4%22.7%0.75%0.33%0.61%0.22%
Jul 202671.8%26.2%0.86%0.47%0.47%0.2%
Aug 202675.7%22.8%0.75%0.33%0.27%0.15%
Sep 202679.3%19.6%0.64%0.29%0.16%0.11%

  1. 1.VITAC

    79.3%

    Held 1st. 1.2M estimated branded searches, +22% vs prior month. Share +3.5 points.

  2. 2.Descript

    19.6%

    Held 2nd. 301K estimated branded searches, 0% vs prior month. Share -3.2 points.

  3. 3.3Play Media

    0.64%

    Held 3rd. 9.9K estimated branded searches, 0% vs prior month. Share -0.1 points.

  4. 4.Verbit

    0.29%

    Held 4th. 4.4K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.CaptionMax

    0.16%

    Held 5th. 2.4K estimated branded searches, -33.3% vs prior month. Share -0.1 points.

  6. 6.Rev

    0.11%

    Held 6th. 1.7K estimated branded searches, -15.8% vs prior month. Share 0 points.

Compare popularity between Descript and its closest rivals

Every comparison with Descript

60 comparisons

How has branded search demand for Descript changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Descript worldwide fell from 379K to 308K.
  • Across the 12 months ending September 2026, Descript’s share of searches among closed captioning services worldwide decreased from 22.6% to 19.6%.
  • Across the 12 months ending September 2026, Descript’s share of searches among closed captioning services worldwide peaked at 26.4% in March 2026 and was lowest at 19.6% in September 2026.

How did search popularity change for closed captioning services worldwide in September 2026?

6 changes

  1. In September 2026, VITAC gained share of searches among closed captioning services worldwide, from 75.7% to 79.3%.

  2. In September 2026, Descript lost share of searches among closed captioning services worldwide, from 22.8% to 19.6%.

  3. Estimated monthly branded searches for CaptionMax worldwide fell 83.8% over 12 measured months, from 14.8K to 2.4K in September 2026.

  4. Estimated monthly branded searches for Rev worldwide fell 34.4% over 12 measured months, from 2.6K to 1.7K in September 2026.

  5. Estimated monthly branded searches for 3Play Media worldwide fell 33.1% over 12 measured months, from 14.8K to 9.9K in September 2026.

  6. Estimated monthly branded searches for Verbit worldwide fell 18.5% over 12 measured months, from 5.4K to 4.4K in September 2026.

How are Descript’s branded searches counted?

7 search terms

Brandwave collects information about searches that people make online using Descript’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • descript
  • descript app
  • descript audio transcription
  • descript software
  • descript transcribe
  • descript transcription
  • descript video editor

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How the Brand Demand Index is measured

Where does Descript compete?

Descript is ranked in 17 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Video editing software5th of 81.2%Show ranking
AI video editing tools6th of 61.3%Show ranking
Online video editing platforms5th of 61.3%Show ranking
Clip editing tools4th of 51.4%Show ranking
Screen recording software3rd of 124.4%Show ranking
Podcast editing software4th of 1011.6%Show ranking
Audio editing software4th of 612%Show ranking
Podcast production software3rd of 714.7%Show ranking
Audio and video transcription platforms3rd of 716.3%Show ranking
Video repurposing tools3rd of 916.2%Show ranking
Closed captioning services2nd of 619.6%Shown above
AI clipping tools2nd of 621.7%Show ranking
Transcription services2nd of 824.7%Show ranking
Content repurposing platforms2nd of 825.1%Show ranking
Caption and subtitle tools3rd of 725.6%Show ranking
Transcription services2nd of 831.5%Show ranking
Remote podcast recording platforms2nd of 742.5%Show ranking
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