Brandwave

Podcast editing software:Which brands are most popular in search?

In August 2026, Audacity was the most searched among podcast editing software worldwide, with an estimated 1.2M branded searches and 61.2% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Audacity61.2%
  2. Descript17.5%
  3. GarageBand15.1%
  4. Adobe Audition3.7%
  5. Reaper2.5%
  6. Hindenburg0.02%

Follow podcast editing software and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand in this set →

Share of SearchLeaderboard

Compare the podcast editing software creative teams choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among podcast editing software worldwide, by month

Share of Search by month for Audacity, Descript, GarageBand, Adobe Audition, Reaper. The figures are in the table below the chart.

View monthly share of search table
MonthAudacityDescriptGarageBandAdobe AuditionReaperHindenburg
Oct 202561.4%15.9%15.1%5.5%2%0.02%
Nov 202561.8%16%15.2%4.5%2.5%0.02%
Dec 202558.9%16%17.8%4.4%2.9%0.02%
Jan 202656.8%18.1%17.1%5.1%2.8%0.03%
Feb 202657.2%18.5%17.2%4.2%2.8%0.02%
Mar 202657.3%18.3%17.3%4.3%2.8%0.02%
Apr 202657.5%18%17.3%4.3%2.9%0.02%
May 202659.1%15.8%17.8%4.4%2.9%0.02%
Jun 202661.4%17.2%15.1%3.7%2.5%0.02%
Jul 202657.6%21.1%14.2%4.3%2.9%0.02%
Aug 202661.2%17.5%15.1%3.7%2.5%0.02%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Audacity

    61.2%

    Held 1st. 1.2M estimated branded searches, +22% vs prior month. Share +3.6 points.

  2. 2.Descript

    17.5%

    Held 2nd. 350K estimated branded searches, -4.5% vs prior month. Share -3.6 points.

  3. 3.GarageBand

    15.1%

    Held 3rd. 301K estimated branded searches, +22.4% vs prior month. Share +0.9 points.

  4. Held 4th. 74K estimated branded searches, 0% vs prior month. Share -0.6 points.

  5. 5.Reaper

    2.5%

    Held 5th. 49.5K estimated branded searches, 0% vs prior month. Share -0.4 points.

  6. 6.Hindenburg

    0.02%

    Held 6th. 350 estimated branded searches, +16.7% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among podcast editing software worldwide?

In August 2026, Audacity was the most searched among podcast editing software worldwide, with an estimated 1.2M branded searches and 61.2% estimated Share of Search within this set. Descript is in 2nd place, 43.6 percentage points behind at 17.5% Share of Search.

Global podcast editing software, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Audacity61.4% → 61.2%61.8%Nov 202556.8%Jan 20261st
Descript15.9% → 17.5%21.1%Jul 202615.8%May 20262nd
GarageBand15.1%17.8%May 202614.2%Jul 20263rd
Adobe Audition5.5% → 3.7%5.5%Oct 20253.7%Aug 20264th
Reaper2% → 2.5%2.9%May 20262%Oct 20255th
Hindenburg0.02%0.03%Jan 20260.02%Jul 20266th

Each finding as a sentence

  • Across the 11 months ending August 2026, Descript’s estimated Share of Search among podcast editing software worldwide increased from 15.9% to 17.5%.
  • Across the 11 months ending August 2026, Adobe Audition’s estimated Share of Search among podcast editing software worldwide decreased from 5.5% to 3.7%.
  • Across the 11 months ending August 2026, Audacity’s estimated Share of Search among podcast editing software worldwide peaked at 61.8% in November 2025 and was lowest at 56.8% in January 2026.
  • Across the 11 months ending August 2026, Descript’s estimated Share of Search among podcast editing software worldwide peaked at 21.1% in July 2026 and was lowest at 15.8% in May 2026.
  • Across the 11 months ending August 2026, GarageBand’s estimated Share of Search among podcast editing software worldwide peaked at 17.8% in May 2026 and was lowest at 14.2% in July 2026.
  • Across the 11 months ending August 2026, Audacity, GarageBand, Reaper and Hindenburg held steady: their estimated Share of Search among podcast editing software worldwide each moved less than 0.5 percentage points.

How did search popularity change for podcast editing software worldwide in August 2026?

  1. In August 2026, Audacity gained estimated Share of Search among podcast editing software worldwide, from 57.6% to 61.2%.

  2. In August 2026, GarageBand gained estimated Share of Search among podcast editing software worldwide, from 14.2% to 15.1%.

  3. In August 2026, Descript lost estimated Share of Search among podcast editing software worldwide, from 21.1% to 17.5%.

  4. In August 2026, Adobe Audition lost estimated Share of Search among podcast editing software worldwide, from 4.3% to 3.7%.

  5. Estimated monthly branded searches for Hindenburg worldwide fell 25.5% over 11 measured months, from 470 to 350 in August 2026.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

See your own brand in this picture

Brandwave tracks your branded demand next to your campaigns, spend and outcomes, so you can see what moved your numbers, not just that they moved.