Brandwave

Auphonic vs Descript:Which is more popular by branded search?

In August 2026, Descript had more branded searches than Auphonic among podcast editing tools worldwide. Descript was estimated to have 350K branded searches compared to Auphonic’s 110K, and held a 65.3% Share of Search versus Auphonic’s 20.5%. These are worldwide searches for English-language branded terms.

Share of Search among podcast editing tools worldwide in August 2026Which is more popular in search, Auphonic or Descript?
Auphonic20.5%110K searches
vs
Descript65.3%350K searches

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Which is more popular in search, Auphonic or Descript?

Compare the tools podcasters use to record, edit and publish episodes. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Auphonic and Descript among podcast editing tools worldwide, by month

Share of Search by month for Descript, Auphonic. The figures are in the table below the chart.

View monthly share of search table
MonthDescriptAuphonicAdobe AuditionAlituHindenburg
Oct 202563%14.7%21.9%0.39%0.08%
Nov 202565.6%15.3%18.5%0.49%0.09%
Dec 202564.4%17.6%17.6%0.37%0.08%
Jan 202665.7%15.3%18.5%0.4%0.1%
Feb 202668.2%15.7%15.7%0.42%0.08%
Mar 202665.8%18.6%15.3%0.32%0.07%
Apr 202665.3%18.8%15.5%0.32%0.06%
May 202661.7%20.8%17.1%0.36%0.08%
Jun 202664.8%20.8%14%0.36%0.07%
Jul 202666.3%19.9%13.4%0.29%0.05%
Aug 202665.3%20.5%13.8%0.3%0.07%
Sep 2026—————

How has the Auphonic and Descript comparison changed over the last 12 months?

  • Descript was ahead of Auphonic in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Auphonic’s estimated Share of Search among podcast editing tools worldwide moved from 14.7% to 20.5%, and its estimated monthly branded searches moved from 90.5K to 110K.
  • Across the 11 months ending August 2026, Descript’s estimated Share of Search among podcast editing tools worldwide moved from 63% to 65.3%, and its estimated monthly branded searches moved from 388K to 350K.

How did search popularity change for podcast editing tools worldwide in August 2026?

  1. In August 2026, Auphonic gained estimated Share of Search among podcast editing tools worldwide, from 19.9% to 20.5%.

  2. In August 2026, Descript lost estimated Share of Search among podcast editing tools worldwide, from 66.3% to 65.3%.

How each brand is measured

Brandwave collects information about searches that people make online using Auphonic’s and Descript’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Auphonic

1 branded search term

  • auphonic

Descript

9 branded search terms

  • descript
  • descript ai video editor
  • descript app
  • descript audio transcription
  • descript com
  • descript software
  • descript transcribe
  • descript transcription
  • descript video editor

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.