Brandwave

Descript vs Tella:Which is more popular?

In September 2026, Descript had more branded searches than Tella among screen recording software worldwide. Descript had about 301,000 branded searches, while Tella had 2,800. Descript made up 4.4% of all screen recording software searches we track, and Tella accounted for 0.04%. When we asked ChatGPT and Google AI Overviews about screen recording software, Descript appeared in two of the five answers and Tella in one. Descript and Tella were each mentioned first in one of the two answers that named either.

Among screen recording software worldwide in September 2026

Who do people search for more?

Descript, about 108 searches for every 1 for Tella

Descript 301K searchesTella 2.8K searches

Who does AI mention more?

Descript, mentioned in 2 of 5 answers, Tella in 1

Descript in 2 of 5Tella in 1 of 5

Who does AI recommend more?

Each is named first in 1 of 2 answers.

Descript first in 1Tella first in 1

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Top screen recording software in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Descript was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Tella was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Descript and Tella were each listed first in one of the two answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. OBS Studio1st
  2. Loom2nd
  3. ScreenRec3rd
  4. Camtasia4th
  5. Screen Studio5th
  6. ScreenPal6th
  7. Descript7th
  8. Tella8th
  9. Clipchamp9th
  10. Snagit10th
  11. +2 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • OBS Studio5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Loom5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Screen Studio4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • ScreenPal3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Clipchamp2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Descript2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Camtasia2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Snagit2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • ScreenRec2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Tella1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+2 more

See every answer about screen recording software

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Is Descript or Tella more popular in search?

This chart shows how often people search Google for Descript and Tella by name. Each line represents a brand's share of searches for all 12 screen recording software we track, month by month, from English-language searches worldwide.

Descript and Tella among screen recording software worldwide, by month

Share of searches by month for Descript, Tella. The figures are in the table below the chart.

View monthly share of searches table
MonthOBS StudioClipchampDescriptZightLoomScreenPalScreencastifyCamtasiaSnagitScreen StudioScreenRecTella
Oct 202565.4%20.4%5%0.54%1.4%1.7%1.9%1.5%1.2%0.37%0.45%0.03%
Nov 202567.9%19.2%4.7%0.44%1.4%1.7%1.4%1.4%1.2%0.35%0.42%0.05%
Dec 202571.3%16.4%4%0.46%1.6%1.6%1.5%1.2%0.99%0.36%0.44%0.03%
Jan 202674.1%13.6%4.1%0.57%1.6%1.6%1.3%1.2%1%0.37%0.45%0.04%
Feb 202670.3%14.4%5.3%1.1%2%1.5%1.7%1.3%1.3%0.48%0.58%0.05%
Mar 202666.4%16.4%5%2.3%2.6%1.8%1.5%1.5%1.2%0.67%0.55%0.06%
Apr 202668.8%15.5%4.7%2.2%2.4%1.8%1.4%1.1%0.94%0.63%0.51%0.08%
May 202667.8%16.8%4.1%2.4%2.3%1.5%1.7%1.2%1%0.56%0.46%0.08%
Jun 202673%15%3.7%1.7%2%0.98%0.9%0.91%0.91%0.5%0.33%0.04%
Jul 202670.1%15.5%4.7%2.2%2.6%1.2%0.68%1.1%0.94%0.63%0.42%0.05%
Aug 202669.6%15.7%4.7%2.2%2.1%1.4%0.98%1.2%0.95%0.64%0.43%0.06%
Sep 202670.7%14.7%4.4%2%1.9%1.9%1.4%1.1%1.1%0.49%0.4%0.04%

How has the Descript and Tella comparison changed over the last 12 months?

3 findings
  • Descript was ahead of Tella in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Descript’s share of searches among screen recording software worldwide moved from 5% to 4.4%, and its estimated monthly branded searches moved from 368K to 301K.
  • Across the 12 months ending September 2026, Tella’s share of searches among screen recording software worldwide moved from 0.03% to 0.04%, and its estimated monthly branded searches moved from 2.5K to 2.8K.

How did search popularity change for screen recording software worldwide in September 2026?

2 changes
  1. Estimated monthly branded searches for Tella worldwide rose 11.6% over 12 measured months, from 2.5K to 2.8K in September 2026.

  2. Estimated monthly branded searches for Descript worldwide fell 18.2% over 12 measured months, from 368K to 301K in September 2026.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Descript’s and Tella’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Descript

1 branded search term

  • descript

Tella

3 branded search terms

  • tella screen recorder
  • tella tv
  • tella video

How the Brand Demand Index is measured

Other head-to-heads among screen recording software

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