Brandwave

How popular isDescript in search?

In August 2026, there were an estimated 350K branded searches for Descript worldwide which is down 10% over the last 11 months. Descript holds 20.8% estimated Share of Search among caption and subtitle tools worldwide and is ranked 4th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. VEED26.8%
  2. Otter24.4%
  3. Rev24.3%
  4. Descript20.8%
  5. Happy Scribe3.7%
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Which caption and subtitle tools compete with Descript?

Descript against caption and subtitle tools worldwide, by month

Share of Search by month for VEED, Otter, Rev, Descript, Happy Scribe. The figures are in the table below the chart.

View monthly share of search table
MonthVEEDOtterRevDescriptHappy Scribe
Oct 202530.1%27.1%18.8%17.7%6.3%
Nov 202532.1%23.7%19.8%18.8%5.5%
Dec 202534.6%23%18.9%18.3%5.2%
Jan 202628.5%26.2%21.1%19.5%4.7%
Feb 202626.7%27.3%21%20.2%4.8%
Mar 202628%30.2%18.8%17.9%5.2%
Apr 202628.1%30.1%18.9%17.7%5.2%
May 202626.3%30.1%21.5%17.2%4.9%
Jun 202625.9%27.1%23.2%19.5%4.3%
Jul 202626.4%25.1%23.5%21.3%3.7%
Aug 202626.8%24.4%24.3%20.8%3.7%
Sep 2026—————

  1. 1.VEED

    26.8%

    Held 1st. 451K estimated branded searches, -0.75% vs prior month. Share +0.3 points.

  2. 2.Otter

    24.4%

    Held 2nd. 411K estimated branded searches, -4.7% vs prior month. Share -0.7 points.

  3. 3.Rev

    24.3%

    Held 3rd. 410K estimated branded searches, +1.5% vs prior month. Share +0.8 points.

  4. 4.Descript

    20.8%

    Held 4th. 350K estimated branded searches, -4.5% vs prior month. Share -0.5 points.

  5. 5.Happy Scribe

    3.7%

    Held 5th. 62.5K estimated branded searches, -1% vs prior month. Share 0 points.

Compare search popularity between Descript and its closest rivals

How has branded search demand for Descript changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Descript worldwide fell from 388K to 350K.
  • Across the 11 months ending August 2026, Descript’s estimated Share of Search among caption and subtitle tools worldwide increased from 17.7% to 20.8%.
  • Across the 11 months ending August 2026, Descript’s estimated Share of Search among caption and subtitle tools worldwide peaked at 21.3% in July 2026 and was lowest at 17.2% in May 2026.

How did search popularity change for caption and subtitle tools worldwide in August 2026?

  1. In August 2026, Rev gained estimated Share of Search among caption and subtitle tools worldwide, from 23.5% to 24.3%.

  2. In August 2026, Otter lost estimated Share of Search among caption and subtitle tools worldwide, from 25.1% to 24.4%.

  3. In August 2026, Descript lost estimated Share of Search among caption and subtitle tools worldwide, from 21.3% to 20.8%.

  4. Estimated monthly branded searches for Happy Scribe worldwide fell 54.8% over 11 measured months, from 138K to 62.5K in August 2026.

  5. Estimated monthly branded searches for VEED worldwide fell 31.8% over 11 measured months, from 661K to 451K in August 2026.

Where does Descript compete?

Descript is ranked in nine competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
AI video editing tools5th of 61.8%Show ranking
Online video editing platforms4th of 51.8%Show ranking
Clip editing tools4th of 51.9%Show ranking
Podcast editing software2nd of 617.5%Show ranking
Caption and subtitle tools4th of 520.8%Shown above
Podcast production software2nd of 521.2%Show ranking
Video repurposing tools2nd of 529.3%Show ranking
Audio and video transcription platforms2nd of 538.7%Show ranking
Podcast editing tools1st of 565.3%Show ranking

How is Descript measured?

Brandwave collects information about searches that people make online using Descript’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

9 branded search terms

  • descript
  • descript ai video editor
  • descript app
  • descript audio transcription
  • descript com
  • descript software
  • descript transcribe
  • descript transcription
  • descript video editor

Do you work for Descript? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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