Brandwave

Descript vs Filmora:Which is searched more?

In September 2026, Descript and Filmora were level in searches among video editing software worldwide, with an estimated 305K versus 301K branded searches, at 1.2% of the total each. These are worldwide searches for English-language branded terms.

Share of searches among video editing software worldwide in September 2026Is Descript or Filmora more popular in search?
Descript1.2%305K searches
vs
Filmora1.2%301K searches

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Is Descript or Filmora more popular in search?

Compare the software used to edit video. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Descript and Filmora among video editing software worldwide, by month

Share of searches by month for Descript, Filmora. The figures are in the table below the chart.

View monthly share of searches table
MonthCapCutDaVinci ResolveClipchampAdobe Premiere ProDescriptFilmoraFinal Cut ProiMovie
Oct 202575.7%8.2%6.7%3.3%1.7%2.5%0.9%1.1%
Nov 202575.9%8.1%6.7%3.3%1.7%2.4%0.9%0.9%
Dec 202581%7.2%4.8%2.6%1.2%1.8%0.65%0.79%
Jan 202680.1%7.1%4.7%2.9%1.4%2.1%0.95%0.77%
Feb 202679.7%7%4.7%3.1%1.8%2.1%0.77%0.77%
Mar 202680.9%7.1%4.8%2.4%1.5%1.8%0.78%0.78%
Apr 202677.9%8.4%5.6%2.8%1.7%2.1%0.62%0.92%
May 202681.6%7.2%4.8%2.1%1.2%1.8%0.53%0.79%
Jun 202678.2%8.4%5.6%2.8%1.4%2.1%0.76%0.76%
Jul 202680.7%7.1%4.7%2.6%1.5%2.1%0.64%0.64%
Aug 202679.7%8.5%4.6%2.8%1.4%1.7%0.63%0.63%
Sep 202683.1%6%4%2.7%1.2%1.2%1.2%0.54%

How has the Descript and Filmora comparison changed over the last 12 months?

3 findings
  • The lead changed hands once in the 12 months ending September 2026: Descript took it in September 2026.
  • Across the 12 months ending September 2026, Descript’s share of searches among video editing software worldwide moved from 1.7% to 1.2%, and its estimated monthly branded searches moved from 373K to 305K.
  • Across the 12 months ending September 2026, Filmora’s share of searches among video editing software worldwide moved from 2.5% to 1.2%, and its estimated monthly branded searches moved from 550K to 301K.

How did search popularity change for video editing software worldwide in September 2026?

2 changes
  1. In September 2026, Filmora lost share of searches among video editing software worldwide, from 1.7% to 1.2%.

  2. In September 2026, Descript rose from 6th to 5th among video editing software worldwide.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Descript’s and Filmora’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Descript

2 branded search terms

  • descript
  • descript video editor

Filmora

1 branded search term

  • filmora

How the Brand Demand Index is measured

Other head-to-heads among video editing software

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