Brandwave

How popular isDescript?

In September 2026, people searched for Descript by name about 308,000 times worldwide, an 18.6% decrease from the previous year. These searches made up 1.2% of all global video editing software searches, placing Descript fifth out of eight brands. When we asked both ChatGPT and Google AI Overviews about video editing software, Descript did not appear in any of the answers.

Search and AI answers in September 2026

Descript is the fifth most searched of 8 competitors and not listed in any AI answer.

  1. CapCutShare of searches 83.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
  2. DaVinci ResolveShare of searches 6%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  3. ClipchampShare of searches 4%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
  4. Adobe Premiere ProShare of searches 2.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  5. DescriptShare of searches 1.2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

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Top video editing software in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Descript did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. DaVinci Resolve1st
  2. Adobe Premiere Pro2nd
  3. CapCut3rd
  4. Final Cut Pro4th
  5. iMovie5th
  6. Clipchamp6th
  7. Filmora7th
  8. Descript–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • CapCut5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • DaVinci Resolve4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Adobe Premiere Pro4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Final Cut Pro4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • iMovie3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Clipchamp2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Filmora1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Descript0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about video editing software

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Which video editing software compete with Descript?

Descript against video editing software worldwide, by month

Share of searches by month for CapCut, DaVinci Resolve, Clipchamp, Adobe Premiere Pro, Descript. The figures are in the table below the chart.

View monthly share of searches table
MonthCapCutDaVinci ResolveClipchampAdobe Premiere ProDescriptFilmoraFinal Cut ProiMovie
Oct 202575.7%8.2%6.7%3.3%1.7%2.5%0.9%1.1%
Nov 202575.9%8.1%6.7%3.3%1.7%2.4%0.9%0.9%
Dec 202581%7.2%4.8%2.6%1.2%1.8%0.65%0.79%
Jan 202680.1%7.1%4.7%2.9%1.4%2.1%0.95%0.77%
Feb 202679.7%7%4.7%3.1%1.8%2.1%0.77%0.77%
Mar 202680.9%7.1%4.8%2.4%1.5%1.8%0.78%0.78%
Apr 202677.9%8.4%5.6%2.8%1.7%2.1%0.62%0.92%
May 202681.6%7.2%4.8%2.1%1.2%1.8%0.53%0.79%
Jun 202678.2%8.4%5.6%2.8%1.4%2.1%0.76%0.76%
Jul 202680.7%7.1%4.7%2.6%1.5%2.1%0.64%0.64%
Aug 202679.7%8.5%4.6%2.8%1.4%1.7%0.63%0.63%
Sep 202683.1%6%4%2.7%1.2%1.2%1.2%0.54%

  1. 1.CapCut

    83.1%

    Held 1st. 20.8M estimated branded searches, +21.1% vs prior month. Share +3.5 points.

  2. 2.DaVinci Resolve

    6%

    Held 2nd. 1.5M estimated branded searches, -18% vs prior month. Share -2.5 points.

  3. 3.Clipchamp

    4%

    Held 3rd. 1M estimated branded searches, 0% vs prior month. Share -0.6 points.

  4. 4.Adobe Premiere Pro

    2.7%

    Held 4th. 669K estimated branded searches, +11.1% vs prior month. Share -0.1 points.

  5. 5.Descript

    1.2%

    Moved from 6th to 5th. 305K estimated branded searches, -2% vs prior month. Share -0.2 points.

  6. 6.Filmora

    1.2%

    Moved from 5th to 6th. 301K estimated branded searches, -18.2% vs prior month. Share -0.5 points.

  7. 7.Final Cut Pro

    1.2%

    Held 7th. 301K estimated branded searches, +123% vs prior month. Share +0.6 points.

  8. 8.iMovie

    0.54%

    Held 8th. 135K estimated branded searches, 0% vs prior month. Share -0.1 points.

Compare popularity between Descript and its closest rivals

Every comparison with Descript

59 comparisons

How has branded search demand for Descript changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Descript worldwide fell from 379K to 308K.
  • Across the 12 months ending September 2026, Descript rose from 6th to 5th among video editing software worldwide.

How did search popularity change for video editing software worldwide in September 2026?

6 changes

  1. In September 2026, CapCut gained share of searches among video editing software worldwide, from 79.7% to 83.1%.

  2. In September 2026, Final Cut Pro gained share of searches among video editing software worldwide, from 0.63% to 1.2%.

  3. In September 2026, DaVinci Resolve lost share of searches among video editing software worldwide, from 8.5% to 6%.

  4. In September 2026, Clipchamp lost share of searches among video editing software worldwide, from 4.6% to 4%.

  5. In September 2026, Filmora lost share of searches among video editing software worldwide, from 1.7% to 1.2%.

  6. In September 2026, Descript rose from 6th to 5th among video editing software worldwide.

How are Descript’s branded searches counted?

7 search terms

Brandwave collects information about searches that people make online using Descript’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • descript
  • descript app
  • descript audio transcription
  • descript software
  • descript transcribe
  • descript transcription
  • descript video editor

Do you work for Descript? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Descript compete?

Descript is ranked in 17 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Video editing software5th of 81.2%Shown above
AI video editing tools6th of 61.3%Show ranking
Online video editing platforms5th of 61.3%Show ranking
Clip editing tools4th of 51.4%Show ranking
Screen recording software3rd of 124.4%Show ranking
Podcast editing software4th of 1011.6%Show ranking
Audio editing software4th of 612%Show ranking
Podcast production software3rd of 714.7%Show ranking
Audio and video transcription platforms3rd of 716.3%Show ranking
Closed captioning services2nd of 619.6%Show ranking
AI clipping tools2nd of 621.7%Show ranking
Video repurposing tools2nd of 522.9%Show ranking
Transcription services2nd of 824.7%Show ranking
Content repurposing platforms2nd of 825.1%Show ranking
Caption and subtitle tools3rd of 725.6%Show ranking
Transcription services2nd of 831.5%Show ranking
Remote podcast recording platforms2nd of 742.5%Show ranking
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