Brandwave

Podcast production software:Which brands are most popular in search?

In August 2026, Audacity was the most searched among podcast production software worldwide, with an estimated 1.2M branded searches and 74% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Audacity74%
  2. Descript21.2%
  3. Adobe Audition4.5%
  4. Riverside0.22%
  5. Hindenburg0.02%

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Share of SearchLeaderboard

Compare the software used to record and edit podcasts. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among podcast production software worldwide, by month

Share of Search by month for Audacity, Descript, Adobe Audition. The figures are in the table below the chart.

View monthly share of search table
MonthAudacityDescriptAdobe AuditionRiversideHindenburg
Oct 202574%19.2%6.7%0.16%0.02%
Nov 202574.9%19.4%5.5%0.14%0.03%
Dec 202574.1%20.1%5.5%0.21%0.03%
Jan 202670.7%22.6%6.4%0.24%0.03%
Feb 202671.4%23.1%5.3%0.22%0.03%
Mar 202671.6%22.9%5.3%0.23%0.03%
Apr 202671.9%22.5%5.3%0.21%0.02%
May 202674.4%19.9%5.5%0.21%0.02%
Jun 202674.4%20.9%4.5%0.21%0.02%
Jul 202669.2%25.3%5.1%0.26%0.02%
Aug 202674%21.2%4.5%0.22%0.02%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Audacity

    74%

    Held 1st. 1.2M estimated branded searches, +22% vs prior month. Share +4.8 points.

  2. 2.Descript

    21.2%

    Held 2nd. 350K estimated branded searches, -4.5% vs prior month. Share -4.1 points.

  3. 3.Adobe Audition

    4.5%

    Held 3rd. 74K estimated branded searches, 0% vs prior month. Share -0.6 points.

  4. 4.Riverside

    0.22%

    Held 4th. 3.7K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Hindenburg

    0.02%

    Held 5th. 350 estimated branded searches, +16.7% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among podcast production software worldwide?

In August 2026, Audacity was the most searched among podcast production software worldwide, with an estimated 1.2M branded searches and 74% estimated Share of Search within this set. Descript is in 2nd place, 52.8 percentage points behind at 21.2% Share of Search.

Global podcast production software, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Audacity74%74.9%Nov 202569.2%Jul 20261st
Descript19.2% → 21.2%25.3%Jul 202619.2%Oct 20252nd
Adobe Audition6.7% → 4.5%6.7%Oct 20254.5%Aug 20263rd
Riverside0.16% → 0.22%0.26%Jul 20260.14%Nov 20254th
Hindenburg0.02%0.03%Jan 20260.02%Jul 20265th

Each finding as a sentence

  • Across the 11 months ending August 2026, Descript’s estimated Share of Search among podcast production software worldwide increased from 19.2% to 21.2%.
  • Across the 11 months ending August 2026, Adobe Audition’s estimated Share of Search among podcast production software worldwide decreased from 6.7% to 4.5%.
  • Across the 11 months ending August 2026, Audacity’s estimated Share of Search among podcast production software worldwide peaked at 74.9% in November 2025 and was lowest at 69.2% in July 2026.
  • Across the 11 months ending August 2026, Descript’s estimated Share of Search among podcast production software worldwide peaked at 25.3% in July 2026 and was lowest at 19.2% in October 2025.
  • Across the 11 months ending August 2026, Audacity, Riverside and Hindenburg held steady: their estimated Share of Search among podcast production software worldwide each moved less than 0.5 percentage points.

How did search popularity change for podcast production software worldwide in August 2026?

  1. In August 2026, Audacity gained estimated Share of Search among podcast production software worldwide, from 69.2% to 74%.

  2. In August 2026, Descript lost estimated Share of Search among podcast production software worldwide, from 25.3% to 21.2%.

  3. In August 2026, Adobe Audition lost estimated Share of Search among podcast production software worldwide, from 5.1% to 4.5%.

  4. Estimated monthly branded searches for Riverside worldwide rose 12.8% over 11 measured months, from 3.3K to 3.7K in August 2026.

  5. Estimated monthly branded searches for Hindenburg worldwide fell 25.5% over 11 measured months, from 470 to 350 in August 2026.

How the Brand Demand Index is measured

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