Brandwave

How popular isDescript in search?

In August 2026, there were an estimated 350K branded searches for Descript worldwide which is down 10% over the last 11 months. Descript holds 21.2% estimated Share of Search among podcast production software worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Audacity74%
  2. Descript21.2%
  3. Adobe Audition4.5%
  4. Riverside0.22%
  5. Hindenburg0.02%
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Which podcast production software compete with Descript?

Descript against podcast production software worldwide, by month

Share of Search by month for Audacity, Descript, Adobe Audition. The figures are in the table below the chart.

View monthly share of search table
MonthAudacityDescriptAdobe AuditionRiversideHindenburg
Oct 202574%19.2%6.7%0.16%0.02%
Nov 202574.9%19.4%5.5%0.14%0.03%
Dec 202574.1%20.1%5.5%0.21%0.03%
Jan 202670.7%22.6%6.4%0.24%0.03%
Feb 202671.4%23.1%5.3%0.22%0.03%
Mar 202671.6%22.9%5.3%0.23%0.03%
Apr 202671.9%22.5%5.3%0.21%0.02%
May 202674.4%19.9%5.5%0.21%0.02%
Jun 202674.4%20.9%4.5%0.21%0.02%
Jul 202669.2%25.3%5.1%0.26%0.02%
Aug 202674%21.2%4.5%0.22%0.02%
Sep 2026—————

  1. 1.Audacity

    74%

    Held 1st. 1.2M estimated branded searches, +22% vs prior month. Share +4.8 points.

  2. 2.Descript

    21.2%

    Held 2nd. 350K estimated branded searches, -4.5% vs prior month. Share -4.1 points.

  3. 3.Adobe Audition

    4.5%

    Held 3rd. 74K estimated branded searches, 0% vs prior month. Share -0.6 points.

  4. 4.Riverside

    0.22%

    Held 4th. 3.7K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Hindenburg

    0.02%

    Held 5th. 350 estimated branded searches, +16.7% vs prior month. Share 0 points.

Compare search popularity between Descript and its closest rivals

How has branded search demand for Descript changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Descript worldwide fell from 388K to 350K.
  • Across the 11 months ending August 2026, Descript’s estimated Share of Search among podcast production software worldwide increased from 19.2% to 21.2%.
  • Across the 11 months ending August 2026, Descript’s estimated Share of Search among podcast production software worldwide peaked at 25.3% in July 2026 and was lowest at 19.2% in October 2025.

How did search popularity change for podcast production software worldwide in August 2026?

  1. In August 2026, Audacity gained estimated Share of Search among podcast production software worldwide, from 69.2% to 74%.

  2. In August 2026, Descript lost estimated Share of Search among podcast production software worldwide, from 25.3% to 21.2%.

  3. In August 2026, Adobe Audition lost estimated Share of Search among podcast production software worldwide, from 5.1% to 4.5%.

  4. Estimated monthly branded searches for Riverside worldwide rose 12.8% over 11 measured months, from 3.3K to 3.7K in August 2026.

  5. Estimated monthly branded searches for Hindenburg worldwide fell 25.5% over 11 measured months, from 470 to 350 in August 2026.

Where does Descript compete?

Descript is ranked in nine competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
AI video editing tools5th of 61.8%Show ranking
Online video editing platforms4th of 51.8%Show ranking
Clip editing tools4th of 51.9%Show ranking
Podcast editing software2nd of 617.5%Show ranking
Caption and subtitle tools4th of 520.8%Show ranking
Podcast production software2nd of 521.2%Shown above
Video repurposing tools2nd of 529.3%Show ranking
Audio and video transcription platforms2nd of 538.7%Show ranking
Podcast editing tools1st of 565.3%Show ranking

How is Descript measured?

Brandwave collects information about searches that people make online using Descript’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

9 branded search terms

  • descript
  • descript ai video editor
  • descript app
  • descript audio transcription
  • descript com
  • descript software
  • descript transcribe
  • descript transcription
  • descript video editor

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How the Brand Demand Index is measured

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