Brandwave

Content repurposing platforms:Which brands are most popular in search?

In August 2026, Repurpose.io was the most searched among content repurposing platforms worldwide, with an estimated 18.1K branded searches and 90.6% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Repurpose.io90.6%
  2. Quuu5%
  3. Lately2.4%
  4. Missinglettr2%

Follow content repurposing platforms and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand in this set →

Share of SearchLeaderboard

Compare the tools that turn one piece of content into many formats. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among content repurposing platforms worldwide, by month

Share of Search by month for Repurpose.io, Quuu, Lately. The figures are in the table below the chart.

View monthly share of search table
MonthRepurpose.ioQuuuLatelyMissinglettr
Oct 202576.6%9.5%9.5%4.5%
Nov 202583.7%6.1%6.1%4.1%
Dec 202583.7%6.9%6.1%3.3%
Jan 202681.4%7.2%8.8%2.6%
Feb 202678.6%7.9%10.3%3.1%
Mar 202685.1%5.8%5.8%3.4%
Apr 202684.4%6.1%6.1%3.3%
May 202686.2%5.8%5.1%2.8%
Jun 202686.7%7.6%3.5%2.3%
Jul 202687.2%7.7%2.8%2.3%
Aug 202690.6%5%2.4%2%
Sep 2026————

This month’s ranking, August 2026

  1. 1.Repurpose.io

    90.6%

    Held 1st. 18.1K estimated branded searches, +22.3% vs prior month. Share +3.4 points.

  2. 2.Quuu

    5%

    Held 2nd. 1K estimated branded searches, -23.1% vs prior month. Share -2.7 points.

  3. 3.Lately

    2.4%

    Held 3rd. 480 estimated branded searches, 0% vs prior month. Share -0.4 points.

  4. 4.Missinglettr

    2%

    Held 4th. 390 estimated branded searches, 0% vs prior month. Share -0.3 points.

Compare search popularity between leading brands

Which brand is most popular in search among content repurposing platforms worldwide?

In August 2026, Repurpose.io was the most searched among content repurposing platforms worldwide, with an estimated 18.1K branded searches and 90.6% estimated Share of Search within this set. Quuu is in 2nd place, 85.6 percentage points behind at 5% Share of Search.

Global content repurposing platforms, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Repurpose.io76.6% → 90.6%90.6%Aug 202676.6%Oct 20251st
Quuu9.5% → 5%9.5%Oct 20255%Aug 20263rd → 2nd
Lately9.5% → 2.4%10.3%Feb 20262.4%Aug 20262nd → 3rd
Missinglettr4.5% → 2%4.5%Oct 20252%Aug 20264th

Each finding as a sentence

  • Across the 11 months ending August 2026, Repurpose.io’s estimated Share of Search among content repurposing platforms worldwide increased from 76.6% to 90.6%.
  • Across the 11 months ending August 2026, Quuu’s estimated Share of Search among content repurposing platforms worldwide decreased from 9.5% to 5%.
  • Across the 11 months ending August 2026, Lately’s estimated Share of Search among content repurposing platforms worldwide decreased from 9.5% to 2.4%.
  • Across the 11 months ending August 2026, Missinglettr’s estimated Share of Search among content repurposing platforms worldwide decreased from 4.5% to 2%.
  • Across the 11 months ending August 2026, Lately’s estimated Share of Search among content repurposing platforms worldwide peaked at 10.3% in February 2026 and was lowest at 2.4% in August 2026.
  • Across the 11 months ending August 2026, Quuu rose from 3rd to 2nd among content repurposing platforms worldwide.
  • Across the 11 months ending August 2026, Lately fell from 2nd to 3rd among content repurposing platforms worldwide.

How did search popularity change for content repurposing platforms worldwide in August 2026?

  1. In August 2026, Repurpose.io gained estimated Share of Search among content repurposing platforms worldwide, from 87.2% to 90.6%.

  2. In August 2026, Quuu lost estimated Share of Search among content repurposing platforms worldwide, from 7.7% to 5%.

  3. Lately’s estimated Share of Search among content repurposing platforms worldwide has lost ground for 3 months in a row, from 5.1% to 2.4% in August 2026.

  4. Estimated monthly branded searches for Missinglettr worldwide fell 18.8% over 11 measured months, from 480 to 390 in August 2026.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

See your own brand in this picture

Brandwave tracks your branded demand next to your campaigns, spend and outcomes, so you can see what moved your numbers, not just that they moved.

Start free