Brandwave

How popular isMissinglettr in search?

In August 2026, there were an estimated 390 branded searches for Missinglettr worldwide which is down 18.8% over the last 11 months. Missinglettr holds 2% estimated Share of Search among content repurposing platforms worldwide and is ranked 4th of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Repurpose.io90.6%
  2. Quuu5%
  3. Lately2.4%
  4. Missinglettr2%
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Which content repurposing platforms compete with Missinglettr?

Missinglettr against content repurposing platforms worldwide, by month

Share of Search by month for Repurpose.io, Quuu, Lately, Missinglettr. The figures are in the table below the chart.

View monthly share of search table
MonthRepurpose.ioQuuuLatelyMissinglettr
Oct 202576.6%9.5%9.5%4.5%
Nov 202583.7%6.1%6.1%4.1%
Dec 202583.7%6.9%6.1%3.3%
Jan 202681.4%7.2%8.8%2.6%
Feb 202678.6%7.9%10.3%3.1%
Mar 202685.1%5.8%5.8%3.4%
Apr 202684.4%6.1%6.1%3.3%
May 202686.2%5.8%5.1%2.8%
Jun 202686.7%7.6%3.5%2.3%
Jul 202687.2%7.7%2.8%2.3%
Aug 202690.6%5%2.4%2%
Sep 2026————
  1. Held 1st. 18.1K estimated branded searches, +22.3% vs prior month. Share +3.4 points.

  2. 2.Quuu

    5%

    Held 2nd. 1K estimated branded searches, -23.1% vs prior month. Share -2.7 points.

  3. 3.Lately

    2.4%

    Held 3rd. 480 estimated branded searches, 0% vs prior month. Share -0.4 points.

  4. Held 4th. 390 estimated branded searches, 0% vs prior month. Share -0.3 points.

Compare search popularity between Missinglettr and its closest rivals

How has branded search demand for Missinglettr changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Missinglettr worldwide fell from 480 to 390.
  • Across the 11 months ending August 2026, Missinglettr’s estimated Share of Search among content repurposing platforms worldwide decreased from 4.5% to 2%.

How did search popularity change for content repurposing platforms worldwide in August 2026?

  1. In August 2026, Repurpose.io gained estimated Share of Search among content repurposing platforms worldwide, from 87.2% to 90.6%.

  2. In August 2026, Quuu lost estimated Share of Search among content repurposing platforms worldwide, from 7.7% to 5%.

  3. Lately’s estimated Share of Search among content repurposing platforms worldwide has lost ground for 3 months in a row, from 5.1% to 2.4% in August 2026.

  4. Estimated monthly branded searches for Missinglettr worldwide fell 18.8% over 11 measured months, from 480 to 390 in August 2026.

How is Missinglettr measured?

Brandwave collects information about searches that people make online using Missinglettr’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • missinglettr

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How the Brand Demand Index is measured

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Is Missinglettr your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.