Lately vs Missinglettr:Which is searched more?
In August 2026, Lately had more branded searches than Missinglettr among content repurposing platforms worldwide. Lately was estimated to have 480 branded searches compared to Missinglettr’s 390, and held a 2.4% Share of Search versus Missinglettr’s 1.9%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Lately or Missinglettr?
Compare the tools that turn one piece of content into many formats. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Lately, Missinglettr. The figures are in the table below the chart.
View monthly share of search table
| Month | Lately | Missinglettr |
|---|---|---|
| Oct 2025 | 9.3% | 4.4% |
| Nov 2025 | 6% | 4% |
| Dec 2025 | 6% | 3.3% |
| Jan 2026 | 8.7% | 2.6% |
| Feb 2026 | 10.2% | 3% |
| Mar 2026 | 5.7% | 3.3% |
| Apr 2026 | 6% | 3.3% |
| May 2026 | 5.1% | 2.8% |
| Jun 2026 | 3.4% | 2.2% |
| Jul 2026 | 2.8% | 2.3% |
| Aug 2026 | 2.4% | 1.9% |
| Sep 2026 | — | — |
How has the Lately and Missinglettr comparison changed over the last 12 months?
3 findings
- Lately was ahead of Missinglettr in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Lately’s estimated Share of Search among content repurposing platforms worldwide moved from 9.3% to 2.4%, and its estimated monthly branded searches moved from 1K to 480.
- Across the 11 months ending August 2026, Missinglettr’s estimated Share of Search among content repurposing platforms worldwide moved from 4.4% to 1.9%, and its estimated monthly branded searches moved from 480 to 390.
How did search popularity change for content repurposing platforms worldwide in August 2026?
2 changes
Lately’s estimated Share of Search among content repurposing platforms worldwide has lost ground for 3 months in a row, from 5.1% to 2.4% in August 2026.
Estimated monthly branded searches for Missinglettr worldwide fell 18.8% over 11 measured months, from 480 to 390 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Lately’s and Missinglettr’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Lately
1 branded search term
- lately ai
Missinglettr
1 branded search term
- missinglettr
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.