How popular isLately in search?
In August 2026, there were an estimated 480 branded searches for Lately worldwide which is down 52% over the last 11 months. Lately holds 2.4% estimated Share of Search among content repurposing platforms worldwide and is ranked 3rd of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.
Repurpose.io90.6%- Quuu5%
Lately2.4%
Missinglettr2%
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Which content repurposing platforms compete with Lately?
Share of Search by month for Repurpose.io, Quuu, Lately. The figures are in the table below the chart.
View monthly share of search table
| Month | Repurpose.io | Quuu | Lately | Missinglettr |
|---|---|---|---|---|
| Oct 2025 | 76.6% | 9.5% | 9.5% | 4.5% |
| Nov 2025 | 83.7% | 6.1% | 6.1% | 4.1% |
| Dec 2025 | 83.7% | 6.9% | 6.1% | 3.3% |
| Jan 2026 | 81.4% | 7.2% | 8.8% | 2.6% |
| Feb 2026 | 78.6% | 7.9% | 10.3% | 3.1% |
| Mar 2026 | 85.1% | 5.8% | 5.8% | 3.4% |
| Apr 2026 | 84.4% | 6.1% | 6.1% | 3.3% |
| May 2026 | 86.2% | 5.8% | 5.1% | 2.8% |
| Jun 2026 | 86.7% | 7.6% | 3.5% | 2.3% |
| Jul 2026 | 87.2% | 7.7% | 2.8% | 2.3% |
| Aug 2026 | 90.6% | 5% | 2.4% | 2% |
| Sep 2026 | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 90.6% | 18.1K | +22.3% | +3.4 points | |
| 2, held 2nd | 5% | 1K | -23.1% | -2.7 points | |
| 3, held 3rd | 2.4% | 480 | 0% | -0.4 points | |
| 4, held 4th | 2% | 390 | 0% | -0.3 points |
90.6%
Held 1st. 18.1K estimated branded searches, +22.3% vs prior month. Share +3.4 points.
2.Quuu
5%
Held 2nd. 1K estimated branded searches, -23.1% vs prior month. Share -2.7 points.
3.
Lately2.4%
Held 3rd. 480 estimated branded searches, 0% vs prior month. Share -0.4 points.
2%
Held 4th. 390 estimated branded searches, 0% vs prior month. Share -0.3 points.
Compare search popularity between Lately and its closest rivals
How has branded search demand for Lately changed worldwide over the last 12 months?
4 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Lately worldwide fell from 1K to 480.
- Across the 11 months ending August 2026, Lately’s estimated Share of Search among content repurposing platforms worldwide decreased from 9.5% to 2.4%.
- Across the 11 months ending August 2026, Lately’s estimated Share of Search among content repurposing platforms worldwide peaked at 10.3% in February 2026 and was lowest at 2.4% in August 2026.
- Across the 11 months ending August 2026, Lately fell from 2nd to 3rd among content repurposing platforms worldwide.
How did search popularity change for content repurposing platforms worldwide in August 2026?
4 changes
In August 2026, Repurpose.io gained estimated Share of Search among content repurposing platforms worldwide, from 87.2% to 90.6%.
In August 2026, Quuu lost estimated Share of Search among content repurposing platforms worldwide, from 7.7% to 5%.
Lately’s estimated Share of Search among content repurposing platforms worldwide has lost ground for 3 months in a row, from 5.1% to 2.4% in August 2026.
Estimated monthly branded searches for Missinglettr worldwide fell 18.8% over 11 measured months, from 480 to 390 in August 2026.
How is Lately measured?
Brandwave collects information about searches that people make online using Lately’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- lately ai
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Is Lately your brand?
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