Lately vs Repurpose.io:Which is searched more?
In August 2026, Repurpose.io had more branded searches than Lately among content repurposing platforms worldwide. Repurpose.io was estimated to have 18.4K branded searches compared to Lately’s 480, and held a 90.8% Share of Search versus Lately’s 2.4%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Lately or Repurpose.io?
Compare the tools that turn one piece of content into many formats. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Repurpose.io, Lately. The figures are in the table below the chart.
View monthly share of search table
| Month | Repurpose.io | Lately |
|---|---|---|
| Oct 2025 | 77% | 9.3% |
| Nov 2025 | 84.1% | 6% |
| Dec 2025 | 83.9% | 6% |
| Jan 2026 | 81.7% | 8.7% |
| Feb 2026 | 79% | 10.2% |
| Mar 2026 | 85.3% | 5.7% |
| Apr 2026 | 84.6% | 6% |
| May 2026 | 86.4% | 5.1% |
| Jun 2026 | 86.9% | 3.4% |
| Jul 2026 | 87.4% | 2.8% |
| Aug 2026 | 90.8% | 2.4% |
| Sep 2026 | — | — |
How has the Lately and Repurpose.io comparison changed over the last 12 months?
3 findings
- Repurpose.io was ahead of Lately in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Lately’s estimated Share of Search among content repurposing platforms worldwide moved from 9.3% to 2.4%, and its estimated monthly branded searches moved from 1K to 480.
- Across the 11 months ending August 2026, Repurpose.io’s estimated Share of Search among content repurposing platforms worldwide moved from 77% to 90.8%, and its estimated monthly branded searches moved from 8.3K to 18.4K.
How did search popularity change for content repurposing platforms worldwide in August 2026?
2 changes
In August 2026, Repurpose.io gained estimated Share of Search among content repurposing platforms worldwide, from 87.4% to 90.8%.
Lately’s estimated Share of Search among content repurposing platforms worldwide has lost ground for 3 months in a row, from 5.1% to 2.4% in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Lately’s and Repurpose.io’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Lately
1 branded search term
- lately ai
Repurpose.io
2 branded search terms
- repurpose.io
- repurposeio
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