How popular isDescript in search?
In August 2026, there were an estimated 350K branded searches for Descript worldwide which is down 10% over the last 11 months. Descript holds 1.8% estimated Share of Search among AI video editing tools worldwide and is ranked 5th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which AI video editing tools compete with Descript?
Share of Search by month for CapCut, InVideo, Opus Clip, VEED, Descript. The figures are in the table below the chart.
View monthly share of search table
| Month | CapCut | InVideo | Opus Clip | VEED | Descript | Runway |
|---|---|---|---|---|---|---|
| Oct 2025 | 82.7% | 7.1% | 3.3% | 3.2% | 1.9% | 1.8% |
| Nov 2025 | 83.1% | 6.7% | 3.3% | 3.2% | 1.9% | 1.8% |
| Dec 2025 | 87.1% | 4.7% | 2.8% | 2.6% | 1.4% | 1.3% |
| Jan 2026 | 85.5% | 5.6% | 3.4% | 2.3% | 1.6% | 1.5% |
| Feb 2026 | 84.9% | 5.6% | 3.4% | 2.6% | 2% | 1.5% |
| Mar 2026 | 85.1% | 5.3% | 2.8% | 2.5% | 1.6% | 2.8% |
| Apr 2026 | 81.8% | 6.3% | 3.2% | 2.9% | 1.8% | 4% |
| May 2026 | 87.3% | 4.5% | 2.8% | 2.1% | 1.4% | 1.9% |
| Jun 2026 | 87% | 4.5% | 3.4% | 2.3% | 1.7% | 1% |
| Jul 2026 | 85.9% | 5% | 4.1% | 2.3% | 1.8% | 0.83% |
| Aug 2026 | 87% | 5% | 3.4% | 2.3% | 1.8% | 0.56% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 87% | 17.1M | +0.59% | +1.1 points | |
| 2, held 2nd | 5% | 988K | 0% | 0 points | |
| 3, held 3rd | 3.4% | 673K | -18.2% | -0.7 points | |
| 4, held 4th | 2.3% | 451K | -0.75% | 0 points | |
| 5, held 5th | 1.8% | 350K | -4.5% | -0.1 points | |
| 6, held 6th | 0.56% | 110K | -33.3% | -0.3 points |
1.
CapCut
87%
Held 1st. 17.1M estimated branded searches, +0.59% vs prior month. Share +1.1 points.
2.
InVideo
5%
Held 2nd. 988K estimated branded searches, 0% vs prior month. Share 0 points.
3.4%
Held 3rd. 673K estimated branded searches, -18.2% vs prior month. Share -0.7 points.
4.
VEED
2.3%
Held 4th. 451K estimated branded searches, -0.75% vs prior month. Share 0 points.
5.
Descript1.8%
Held 5th. 350K estimated branded searches, -4.5% vs prior month. Share -0.1 points.
6.
Runway0.56%
Held 6th. 110K estimated branded searches, -33.3% vs prior month. Share -0.3 points.
Compare search popularity between Descript and its closest rivals
How has branded search demand for Descript changed worldwide over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Descript worldwide fell from 388K to 350K.
- Across the 11 months ending August 2026, Descript’s estimated Share of Search among AI video editing tools worldwide held steady, from 1.9% to 1.8%.
How did search popularity change for AI video editing tools worldwide in August 2026?
5 changes
In August 2026, CapCut gained estimated Share of Search among AI video editing tools worldwide, from 85.9% to 87%.
In August 2026, Opus Clip lost estimated Share of Search among AI video editing tools worldwide, from 4.1% to 3.4%.
Runway’s estimated Share of Search among AI video editing tools worldwide has lost ground for 3 months in a row, from 1.9% to 0.56% in August 2026.
Estimated monthly branded searches for InVideo worldwide fell 31.9% over 11 measured months, from 1.4M to 988K in August 2026.
Estimated monthly branded searches for VEED worldwide fell 31.8% over 11 measured months, from 661K to 451K in August 2026.
Where does Descript compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| AI video editing tools | 5th of 6 | 1.8% | Shown above |
| Online video editing platforms | 4th of 5 | 1.8% | Show ranking |
| Clip editing tools | 4th of 5 | 1.9% | Show ranking |
| Podcast editing software | 2nd of 6 | 17.5% | Show ranking |
| Caption and subtitle tools | 4th of 5 | 20.8% | Show ranking |
| Podcast production software | 2nd of 5 | 21.2% | Show ranking |
| Video repurposing tools | 2nd of 5 | 29.3% | Show ranking |
| Audio and video transcription platforms | 2nd of 5 | 38.7% | Show ranking |
| Podcast editing tools | 1st of 5 | 65.3% | Show ranking |
How is Descript measured?
Brandwave collects information about searches that people make online using Descript’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
9 branded search terms
- descript
- descript ai video editor
- descript app
- descript audio transcription
- descript com
- descript software
- descript transcribe
- descript transcription
- descript video editor
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Is Descript your brand?
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