Brandwave

CaptionMax vs Descript:Which is more popular?

In September 2026, Descript had more branded searches than CaptionMax among closed captioning services worldwide. Descript had about 301,000 branded searches, while CaptionMax had 2,400. Descript made up 19.6% of all closed captioning service searches we track, and CaptionMax accounted for 0.16%. When we asked ChatGPT and Google AI Overviews about closed captioning services, Descript appeared in two of the five answers and CaptionMax in none.

Among closed captioning services worldwide in September 2026

Who do people search for more?

Descript, about 125 searches for every 1 for CaptionMax

Descript 301K searchesCaptionMax 2.4K searches

Who does AI mention more?

Descript, mentioned in 2 of 5 answers, CaptionMax in 0

Descript in 2 of 5CaptionMax in 0 of 5

Who does AI recommend more?

Descript, the only one of the two named

Descript first in 2CaptionMax never named

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Top closed captioning services in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Descript was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. CaptionMax did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Rev1st
  2. 3Play Media2nd
  3. Verbit3rd
  4. Descript4th
  5. VITAC–
  6. CaptionMax–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • 3Play Media5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Verbit5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Rev5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Descript2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • VITAC0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • CaptionMax0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about closed captioning services

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is CaptionMax or Descript more popular in search?

This chart shows how often people search Google for CaptionMax and Descript by name. Each line represents a brand's share of searches for all six closed captioning services we track, month by month, from English-language searches worldwide.

CaptionMax and Descript among closed captioning services worldwide, by month

Share of searches by month for Descript, CaptionMax. The figures are in the table below the chart.

View monthly share of searches table
MonthVITACDescript3Play MediaVerbitCaptionMaxRev
Oct 202575%22.6%0.91%0.33%0.91%0.16%
Nov 202575.2%22.7%0.75%0.33%0.91%0.15%
Dec 202575.3%22.7%0.75%0.33%0.75%0.17%
Jan 202675%22.6%0.74%0.33%1.1%0.23%
Feb 202671.5%26.3%0.71%0.39%0.87%0.23%
Mar 202671.7%26.4%0.71%0.39%0.58%0.22%
Apr 202671.6%26.4%0.71%0.39%0.71%0.18%
May 202675.6%22.8%0.61%0.41%0.41%0.15%
Jun 202675.4%22.7%0.75%0.33%0.61%0.22%
Jul 202671.8%26.2%0.86%0.47%0.47%0.2%
Aug 202675.7%22.8%0.75%0.33%0.27%0.15%
Sep 202679.3%19.6%0.64%0.29%0.16%0.11%

How has the CaptionMax and Descript comparison changed over the last 12 months?

3 findings

How did search popularity change for closed captioning services worldwide in September 2026?

2 changes

  1. In September 2026, Descript lost share of searches among closed captioning services worldwide, from 22.8% to 19.6%.

  2. Estimated monthly branded searches for CaptionMax worldwide fell 83.8% over 12 measured months, from 14.8K to 2.4K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using CaptionMax’s and Descript’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

CaptionMax

1 branded search term

  • captionmax

Descript

1 branded search term

  • descript

How the Brand Demand Index is measured

Other head-to-heads among closed captioning services

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