Brandwave

Closed captioning services:Which brands are most popular in search?

In August 2026, VITAC was the most searched among closed captioning services worldwide, with an estimated 1M branded searches and 70.1% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. VITAC70.1%
  2. Rev28.7%
  3. 3Play Media0.69%
  4. Verbit0.31%
  5. CaptionMax0.25%

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Share of SearchLeaderboard

Compare the services that caption video. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among closed captioning services worldwide, by month

Share of Search by month for VITAC, Rev. The figures are in the table below the chart.

View monthly share of search table
MonthVITACRev3Play MediaVerbitCaptionMax
Oct 202573.1%24.8%0.89%0.32%0.89%
Nov 202573.4%24.7%0.73%0.32%0.89%
Dec 202573.2%25%0.72%0.32%0.72%
Jan 202672.7%25.2%0.72%0.32%1.1%
Feb 202669.6%28.5%0.69%0.38%0.84%
Mar 202669.8%28.6%0.69%0.38%0.57%
Apr 202669.7%28.5%0.69%0.38%0.69%
May 202670.1%28.6%0.57%0.38%0.38%
Jun 202669.9%28.6%0.69%0.31%0.57%
Jul 202666%32.4%0.79%0.43%0.43%
Aug 202670.1%28.7%0.69%0.31%0.25%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.VITAC

    70.1%

    Held 1st. 1M estimated branded searches, +21.5% vs prior month. Share +4.1 points.

  2. 2.Rev

    28.7%

    Held 2nd. 410K estimated branded searches, +1.5% vs prior month. Share -3.7 points.

  3. 3.3Play Media

    0.69%

    Held 3rd. 9.9K estimated branded searches, 0% vs prior month. Share -0.1 points.

  4. 4.Verbit

    0.31%

    Moved from 5th to 4th. 4.4K estimated branded searches, -18.5% vs prior month. Share -0.1 points.

  5. 5.CaptionMax

    0.25%

    Moved from 4th to 5th. 3.6K estimated branded searches, -33.3% vs prior month. Share -0.2 points.

Compare search popularity between leading brands

Which brand is most popular in search among closed captioning services worldwide?

In August 2026, VITAC was the most searched among closed captioning services worldwide, with an estimated 1M branded searches and 70.1% estimated Share of Search within this set. Rev is in 2nd place, 41.4 percentage points behind at 28.7% Share of Search.

Global closed captioning services, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
VITAC73.1% → 70.1%73.4%Nov 202566%Jul 20261st
Rev24.8% → 28.7%32.4%Jul 202624.7%Nov 20252nd
3Play Media0.89% → 0.69%0.89%Oct 20250.57%May 20263rd
Verbit0.32% → 0.31%0.43%Jul 20260.31%Jun 20265th → 4th
CaptionMax0.89% → 0.25%1.1%Jan 20260.25%Aug 20264th → 5th

Each finding as a sentence

  • Across the 11 months ending August 2026, VITAC’s estimated Share of Search among closed captioning services worldwide decreased from 73.1% to 70.1%.
  • Across the 11 months ending August 2026, Rev’s estimated Share of Search among closed captioning services worldwide increased from 24.8% to 28.7%.
  • Across the 11 months ending August 2026, CaptionMax’s estimated Share of Search among closed captioning services worldwide decreased from 0.89% to 0.25%.
  • Across the 11 months ending August 2026, VITAC’s estimated Share of Search among closed captioning services worldwide peaked at 73.4% in November 2025 and was lowest at 66% in July 2026.
  • Across the 11 months ending August 2026, Rev’s estimated Share of Search among closed captioning services worldwide peaked at 32.4% in July 2026 and was lowest at 24.7% in November 2025.
  • Across the 11 months ending August 2026, Verbit rose from 5th to 4th among closed captioning services worldwide.
  • Across the 11 months ending August 2026, CaptionMax fell from 4th to 5th among closed captioning services worldwide.
  • Across the 11 months ending August 2026, 3Play Media held steady: its estimated Share of Search among closed captioning services worldwide moved less than 0.5 percentage points.

How did search popularity change for closed captioning services worldwide in August 2026?

  1. In August 2026, VITAC gained estimated Share of Search among closed captioning services worldwide, from 66% to 70.1%.

  2. In August 2026, Rev lost estimated Share of Search among closed captioning services worldwide, from 32.4% to 28.7%.

  3. In August 2026, Verbit rose from 5th to 4th among closed captioning services worldwide.

  4. In August 2026, CaptionMax fell from 4th to 5th among closed captioning services worldwide.

  5. Estimated monthly branded searches for 3Play Media worldwide fell 33.1% over 11 measured months, from 14.8K to 9.9K in August 2026.

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