Descript vs VITAC:Which is more popular?
In September 2026, VITAC had more branded searches than Descript among closed captioning services worldwide. VITAC had about 1.2 million branded searches, while Descript had 301,000. VITAC made up 79.3% of all closed captioning service searches we track, and Descript accounted for 19.6%. When we asked ChatGPT and Google AI Overviews about closed captioning services, Descript appeared in two of the five answers and VITAC in none.
Who do people search for more?
VITAC, about 4 searches for every 1 for Descript
Who does AI mention more?
Descript, mentioned in 2 of 5 answers, VITAC in 0
Who does AI recommend more?
Descript, the only one of the two named
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Top closed captioning services in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Descript was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. VITAC did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Rev1st
3Play Media2nd- Verbit3rd
- Descript4th
- VITAC–
- CaptionMax–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- 3Play Media5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Verbit5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Rev5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Descript2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- VITAC0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- CaptionMax0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about closed captioning services
5 answers
Asked ChatGPT
“Which closed captioning service should I use?”
Asked ChatGPT
“What are the best closed captioning services?”
Asked ChatGPT
“What's the best closed captioning service for video captions?”
Searched Google, AI Overview
“closed captioning service”
Searched Google, AI Overview
“video captioning service”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Descript or VITAC more popular in search?
This chart shows how often people search Google for Descript and VITAC by name. Each line represents a brand's share of searches for all six closed captioning services we track, month by month, from English-language searches worldwide.
Share of searches by month for VITAC, Descript. The figures are in the table below the chart.
View monthly share of searches table
| Month | VITAC | Descript | 3Play Media | Verbit | CaptionMax | Rev |
|---|---|---|---|---|---|---|
| Oct 2025 | 75% | 22.6% | 0.91% | 0.33% | 0.91% | 0.16% |
| Nov 2025 | 75.2% | 22.7% | 0.75% | 0.33% | 0.91% | 0.15% |
| Dec 2025 | 75.3% | 22.7% | 0.75% | 0.33% | 0.75% | 0.17% |
| Jan 2026 | 75% | 22.6% | 0.74% | 0.33% | 1.1% | 0.23% |
| Feb 2026 | 71.5% | 26.3% | 0.71% | 0.39% | 0.87% | 0.23% |
| Mar 2026 | 71.7% | 26.4% | 0.71% | 0.39% | 0.58% | 0.22% |
| Apr 2026 | 71.6% | 26.4% | 0.71% | 0.39% | 0.71% | 0.18% |
| May 2026 | 75.6% | 22.8% | 0.61% | 0.41% | 0.41% | 0.15% |
| Jun 2026 | 75.4% | 22.7% | 0.75% | 0.33% | 0.61% | 0.22% |
| Jul 2026 | 71.8% | 26.2% | 0.86% | 0.47% | 0.47% | 0.2% |
| Aug 2026 | 75.7% | 22.8% | 0.75% | 0.33% | 0.27% | 0.15% |
| Sep 2026 | 79.3% | 19.6% | 0.64% | 0.29% | 0.16% | 0.11% |
How has the Descript and VITAC comparison changed over the last 12 months?
3 findings
- VITAC was ahead of Descript in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Descript’s share of searches among closed captioning services worldwide moved from 22.6% to 19.6%, and its estimated monthly branded searches moved from 368K to 301K.
- Across the 12 months ending September 2026, VITAC’s share of searches among closed captioning services worldwide moved from 75% to 79.3%, and its estimated monthly branded searches held steady at 1.2M.
How did search popularity change for closed captioning services worldwide in September 2026?
2 changes
In September 2026, VITAC gained share of searches among closed captioning services worldwide, from 75.7% to 79.3%.
In September 2026, Descript lost share of searches among closed captioning services worldwide, from 22.8% to 19.6%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Descript’s and VITAC’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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