Brandwave

How popular isDescript?

In September 2026, people searched for Descript by name about 308,000 times worldwide, an 18.6% decrease from the previous year. These searches made up 21.7% of all global AI clipping tool searches, placing Descript second out of six tools. When we asked both ChatGPT and Google AI Overviews about AI clipping tools, Descript appeared in two of the five answers and was the fifth most recommended of the six.

Search and AI answers in September 2026

Descript is the second most searched of 6 competitors and the fifth most recommended in AI answers.

  1. Opus ClipShare of searches 63.1%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  2. DescriptShare of searches 21.7%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  3. KlapShare of searches 5.3%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
  4. SubmagicShare of searches 5.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  5. VizardShare of searches 4.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd

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Top AI clipping tools in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Descript was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Descript is the fifth most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Opus Clip1st
  2. Vizard2nd
  3. Klap3rd
  4. Submagic4th
  5. Descript5th
  6. Munch–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Klap5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Opus Clip4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Vizard4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Submagic3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Descript2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Munch0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about AI clipping tools

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which AI clipping tools compete with Descript?

Descript against AI clipping tools worldwide, by month

Share of searches by month for Opus Clip, Descript, Klap, Submagic, Vizard. The figures are in the table below the chart.

View monthly share of searches table
MonthOpus ClipDescriptKlapSubmagicVizardMunch
Oct 202559.1%26%5.2%5.2%4.3%0.18%
Nov 202559.7%26.2%4.3%5.3%4.3%0.15%
Dec 202561.2%22.8%5.6%5.6%4.6%0.16%
Jan 202663.2%22.7%4.6%5.6%3.7%0.2%
Feb 202659.5%26.1%4.3%6.4%3.5%0.13%
Mar 202660.5%25.5%4.2%6.3%3.4%0.13%
Apr 202660.5%25.5%4.2%6.3%3.4%0.12%
May 202661.4%22%4.4%6.6%5.4%0.1%
Jun 202661.1%21.9%4.4%8%4.4%0.14%
Jul 202665.2%19.9%4.9%6%4%0.1%
Aug 202661.4%22%6.6%5.4%4.4%0.09%
Sep 202663.1%21.7%5.3%5.3%4.4%0.09%

  1. 1.Opus Clip

    63.1%

    Held 1st. 874K estimated branded searches, +4.3% vs prior month. Share +1.7 points.

  2. 2.Descript

    21.7%

    Held 2nd. 301K estimated branded searches, 0% vs prior month. Share -0.3 points.

  3. 3.Klap

    5.3%

    Held 3rd. 74K estimated branded searches, -18.2% vs prior month. Share -1.3 points.

  4. 4.Submagic

    5.3%

    Held 4th. 74K estimated branded searches, 0% vs prior month. Share -0.1 points.

  5. 5.Vizard

    4.4%

    Held 5th. 60.5K estimated branded searches, 0% vs prior month. Share -0.1 points.

  6. 6.Munch

    0.09%

    Held 6th. 1.3K estimated branded searches, +4.1% vs prior month. Share 0 points.

Compare popularity between Descript and its closest rivals

Every comparison with Descript

59 comparisons

How has branded search demand for Descript changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Descript worldwide fell from 379K to 308K.
  • Across the 12 months ending September 2026, Descript’s share of searches among AI clipping tools worldwide decreased from 26% to 21.7%.
  • Across the 12 months ending September 2026, Descript’s share of searches among AI clipping tools worldwide peaked at 26.2% in November 2025 and was lowest at 19.9% in July 2026.

How did search popularity change for AI clipping tools worldwide in September 2026?

5 changes

  1. In September 2026, Opus Clip gained share of searches among AI clipping tools worldwide, from 61.4% to 63.1%.

  2. In September 2026, Klap lost share of searches among AI clipping tools worldwide, from 6.6% to 5.3%.

  3. Submagic’s share of searches among AI clipping tools worldwide has lost ground for 3 months in a row, from 8% to 5.3% in September 2026.

  4. Estimated monthly branded searches for Munch worldwide fell 51.7% over 12 measured months, from 2.6K to 1.3K in September 2026.

  5. Estimated monthly branded searches for Descript worldwide fell 18.2% over 12 measured months, from 368K to 301K in September 2026.

How are Descript’s branded searches counted?

7 search terms

Brandwave collects information about searches that people make online using Descript’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • descript
  • descript app
  • descript audio transcription
  • descript software
  • descript transcribe
  • descript transcription
  • descript video editor

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How the Brand Demand Index is measured

Where does Descript compete?

Descript is ranked in 17 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Video editing software5th of 81.2%Show ranking
AI video editing tools6th of 61.3%Show ranking
Online video editing platforms5th of 61.3%Show ranking
Clip editing tools4th of 51.4%Show ranking
Screen recording software3rd of 124.4%Show ranking
Podcast editing software4th of 1011.6%Show ranking
Audio editing software4th of 612%Show ranking
Podcast production software3rd of 714.7%Show ranking
Audio and video transcription platforms3rd of 716.3%Show ranking
Closed captioning services2nd of 619.6%Show ranking
AI clipping tools2nd of 621.7%Shown above
Video repurposing tools2nd of 522.9%Show ranking
Transcription services2nd of 824.7%Show ranking
Content repurposing platforms2nd of 825.1%Show ranking
Caption and subtitle tools3rd of 725.6%Show ranking
Transcription services2nd of 831.5%Show ranking
Remote podcast recording platforms2nd of 742.5%Show ranking
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