Brandwave

How popular isDescript in search?

In August 2026, there were an estimated 350K branded searches for Descript worldwide which is down 10% over the last 11 months. Descript holds 29.3% estimated Share of Search among video repurposing tools worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Opus Clip56.5%
  2. Descript29.3%
  3. Klap7.6%
  4. Vizard5.1%
  5. Repurpose.io1.5%
Descript website (opens in a new tab)

Follow Descript and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which video repurposing tools compete with Descript?

Descript against video repurposing tools worldwide, by month

Share of Search by month for Opus Clip, Descript, Klap, Vizard. The figures are in the table below the chart.

View monthly share of search table
MonthOpus ClipDescriptKlapVizardRepurpose.io
Oct 202555.9%32.3%6.1%5%0.67%
Nov 202556.3%32.6%5.1%5.1%1%
Dec 202558.5%28.8%6.4%5.3%1.1%
Jan 202660.4%28.6%5.4%4.4%1.1%
Feb 202656.7%33.2%5.1%4.2%0.83%
Mar 202656.7%32.8%5.1%4.2%1.2%
Apr 202657.2%32.5%5.1%4.2%1%
May 202658.6%28.4%5.3%6.4%1.3%
Jun 202658.5%29.7%5.3%5.3%1.3%
Jul 202661.5%27.4%5.5%4.5%1.1%
Aug 202656.5%29.3%7.6%5.1%1.5%
Sep 2026—————

  1. 1.Opus Clip

    56.5%

    Held 1st. 673K estimated branded searches, -18.2% vs prior month. Share -5 points.

  2. 2.Descript

    29.3%

    Held 2nd. 350K estimated branded searches, -4.5% vs prior month. Share +2 points.

  3. 3.Klap

    7.6%

    Held 3rd. 90.5K estimated branded searches, +22.3% vs prior month. Share +2.1 points.

  4. 4.Vizard

    5.1%

    Held 4th. 60.5K estimated branded searches, 0% vs prior month. Share +0.6 points.

  5. 5.Repurpose.io

    1.5%

    Held 5th. 18.1K estimated branded searches, +22.3% vs prior month. Share +0.4 points.

Compare search popularity between Descript and its closest rivals

How has branded search demand for Descript changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Descript worldwide fell from 388K to 350K.
  • Across the 11 months ending August 2026, Descript’s estimated Share of Search among video repurposing tools worldwide decreased from 32.3% to 29.3%.
  • Across the 11 months ending August 2026, Descript’s estimated Share of Search among video repurposing tools worldwide peaked at 33.2% in February 2026 and was lowest at 27.4% in July 2026.

How did search popularity change for video repurposing tools worldwide in August 2026?

  1. In August 2026, Klap gained estimated Share of Search among video repurposing tools worldwide, from 5.5% to 7.6%.

  2. In August 2026, Descript gained estimated Share of Search among video repurposing tools worldwide, from 27.4% to 29.3%.

  3. In August 2026, Vizard gained estimated Share of Search among video repurposing tools worldwide, from 4.5% to 5.1%.

  4. In August 2026, Opus Clip lost estimated Share of Search among video repurposing tools worldwide, from 61.5% to 56.5%.

  5. Estimated monthly branded searches for Repurpose.io worldwide rose 123.5% over 11 measured months, from 8.1K to 18.1K in August 2026.

Where does Descript compete?

Descript is ranked in nine competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
AI video editing tools5th of 61.8%Show ranking
Online video editing platforms4th of 51.8%Show ranking
Clip editing tools4th of 51.9%Show ranking
Podcast editing software2nd of 617.5%Show ranking
Caption and subtitle tools4th of 520.8%Show ranking
Podcast production software2nd of 521.2%Show ranking
Video repurposing tools2nd of 529.3%Shown above
Audio and video transcription platforms2nd of 538.7%Show ranking
Podcast editing tools1st of 565.3%Show ranking

How is Descript measured?

Brandwave collects information about searches that people make online using Descript’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

9 branded search terms

  • descript
  • descript ai video editor
  • descript app
  • descript audio transcription
  • descript com
  • descript software
  • descript transcribe
  • descript transcription
  • descript video editor

Do you work for Descript? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Descript your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free