Brandwave

How popular isDescript?

In September 2026, people searched for Descript by name about 308,000 times worldwide, an 18.6% decrease from the previous year. These searches made up 12% of all global audio editing software searches, placing Descript fourth out of six brands. When we asked both ChatGPT and Google AI Overviews about audio editing software, Descript appeared in two of the five answers and was the fifth most recommended of the six.

Search and AI answers in September 2026

Descript is the fourth most searched of 6 competitors and the fifth most recommended in AI answers.

  1. AudacityShare of searches 48.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. GarageBandShare of searches 17.9%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
  3. Logic ProShare of searches 14.6%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th
  4. DescriptShare of searches 12%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  5. ReaperShare of searches 4.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd

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Top audio editing software in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Descript was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Descript is the fifth most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Audacity1st
  2. Adobe Audition2nd
  3. Reaper3rd
  4. Logic Pro4th
  5. Descript5th
  6. GarageBand6th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Audacity5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Adobe Audition5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Logic Pro4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Reaper3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • GarageBand2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Descript2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about audio editing software

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which audio editing software compete with Descript?

Descript against audio editing software worldwide, by month

Share of searches by month for Audacity, GarageBand, Logic Pro, Descript, Reaper, Adobe Audition. The figures are in the table below the chart.

View monthly share of searches table
MonthAudacityGarageBandLogic ProDescriptReaperAdobe Audition
Oct 202556%13.7%7.5%13.7%3.9%5%
Nov 202556.1%13.8%7.5%13.8%4.7%4.1%
Dec 202552.9%15.9%8.7%13%5.5%3.9%
Jan 202650%15.1%10.1%15.1%5.3%4.5%
Feb 202651.4%15.5%8.5%15.5%5.4%3.8%
Mar 202651.4%15.5%8.5%15.5%5.4%3.8%
Apr 202652.2%15.7%7.1%15.7%5.4%3.9%
May 202652.9%15.9%8.7%13%5.5%3.9%
Jun 202655.4%13.7%9.1%13.7%4.8%3.4%
Jul 202652.9%13%8.7%15.9%5.5%3.9%
Aug 202655.4%13.7%9.1%13.7%4.8%3.4%
Sep 202648.5%17.9%14.6%12%4.2%2.9%
  1. 1.Audacity

    48.5%

    Held 1st. 1.2M estimated branded searches, 0% vs prior month. Share -7 points.

  2. 2.GarageBand

    17.9%

    Moved from 3rd to 2nd. 450K estimated branded searches, +49.5% vs prior month. Share +4.2 points.

  3. 3.Logic Pro

    14.6%

    Moved from 4th to 3rd. 368K estimated branded searches, +83.1% vs prior month. Share +5.5 points.

  4. Moved from 2nd to 4th. 301K estimated branded searches, 0% vs prior month. Share -1.7 points.

  5. 5.Reaper

    4.2%

    Held 5th. 105K estimated branded searches, +0.05% vs prior month. Share -0.6 points.

  6. Held 6th. 74K estimated branded searches, 0% vs prior month. Share -0.4 points.

Compare popularity between Descript and its closest rivals

Every comparison with Descript

60 comparisons

How has branded search demand for Descript changed worldwide over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Descript worldwide fell from 379K to 308K.
  • Across the 12 months ending September 2026, Descript’s share of searches among audio editing software worldwide decreased from 13.7% to 12%.
  • Across the 12 months ending September 2026, Descript’s share of searches among audio editing software worldwide peaked at 15.9% in July 2026 and was lowest at 12% in September 2026.
  • Across the 12 months ending September 2026, Descript fell from 2nd to 4th among audio editing software worldwide.

How did search popularity change for audio editing software worldwide in September 2026?

6 changes
  1. In September 2026, GarageBand overtook Descript to rank 2nd among audio editing software worldwide, with 17.9% of the searches.

  2. In September 2026, Logic Pro overtook Descript to rank 3rd among audio editing software worldwide, with 14.6% of the searches.

  3. In September 2026, Audacity lost share of searches among audio editing software worldwide, from 55.4% to 48.5%.

  4. In September 2026, Descript lost share of searches among audio editing software worldwide, from 13.7% to 12%.

  5. In September 2026, Reaper lost share of searches among audio editing software worldwide, from 4.8% to 4.2%.

  6. Estimated monthly branded searches for Adobe Audition worldwide fell 45.2% over 12 measured months, from 135K to 74K in September 2026.

How are Descript’s branded searches counted?

7 search terms

Brandwave collects information about searches that people make online using Descript’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • descript
  • descript app
  • descript audio transcription
  • descript software
  • descript transcribe
  • descript transcription
  • descript video editor

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How the Brand Demand Index is measured

Where does Descript compete?

Descript is ranked in 17 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Video editing software5th of 81.2%Show ranking
AI video editing tools6th of 61.3%Show ranking
Online video editing platforms5th of 61.3%Show ranking
Clip editing tools4th of 51.4%Show ranking
Screen recording software3rd of 124.4%Show ranking
Podcast editing software4th of 1011.6%Show ranking
Audio editing software4th of 612%Shown above
Podcast production software3rd of 714.7%Show ranking
Audio and video transcription platforms3rd of 716.3%Show ranking
Video repurposing tools3rd of 916.2%Show ranking
Closed captioning services2nd of 619.6%Show ranking
AI clipping tools2nd of 621.7%Show ranking
Transcription services2nd of 824.7%Show ranking
Content repurposing platforms2nd of 825.1%Show ranking
Caption and subtitle tools3rd of 725.6%Show ranking
Transcription services2nd of 831.5%Show ranking
Remote podcast recording platforms2nd of 742.5%Show ranking
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Is Descript your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.