Brandwave

How popular isDescript?

In September 2026, people searched for Descript by name about 308,000 times worldwide, an 18.6% decrease from the previous year. These searches made up 24.7% of all global transcription service searches, placing Descript second out of eight services. When we asked both ChatGPT and Google AI Overviews about transcription services, Descript appeared in three of the five answers and was the third most recommended of the eight.

Search and AI answers in September 2026

Descript is the second most searched of 8 competitors and the third most recommended in AI answers.

  1. OtterShare of searches 31.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  2. DescriptShare of searches 24.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  3. TranscribeMeShare of searches 11.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  4. Fireflies.aiShare of searches 10.3%Mentioned in 1 of 5 AI answersPlace in AI recommendations 8th
  5. GoTranscriptShare of searches 9%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th

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Top transcription services in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Descript was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Descript is the third most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Rev1st
  2. Otter2nd
  3. Descript3rd
  4. GoTranscript4th
  5. TranscribeMe5th
  6. Sonix5th
  7. Whisper7th
  8. Fireflies.ai8th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Otter5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Rev5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Descript3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Whisper3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • TranscribeMe2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • GoTranscript2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Sonix2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Fireflies.ai1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about transcription services

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which transcription services compete with Descript?

Descript against transcription services worldwide, by month

Share of searches by month for Otter, Descript, TranscribeMe, Fireflies.ai, GoTranscript, Whisper, Sonix. The figures are in the table below the chart.

View monthly share of searches table
MonthOtterDescriptTranscribeMeFireflies.aiGoTranscriptWhisperSonixRev
Oct 202537.3%24.1%7.2%10%7.2%5.9%4.8%3.4%
Nov 202534%26.7%8%11%6.6%6.6%5.4%1.8%
Dec 202533.1%26%7.8%10.6%7.8%6.4%6.4%1.8%
Jan 202633.2%25.9%9.5%10.6%7.7%6.4%5.2%1.5%
Feb 202635.7%27.5%8.2%9.4%5.5%6.8%5.5%1.3%
Mar 202637.5%23.9%8.8%9.9%4.8%8.8%4.8%1.6%
Apr 202635.6%22.8%10.2%9.5%5.6%10.2%4.6%1.5%
May 202633.7%21.4%9.6%10.8%7.8%9.6%5.3%1.7%
Jun 202630.6%23.8%10.7%9.9%7.2%10.7%4.8%2.4%
Jul 202630.7%24%13.1%8.4%8.8%8.8%3.9%2.3%
Aug 202631.8%25%11.2%8.7%9.1%7.5%4.1%2.4%
Sep 202631.4%24.7%11.1%10.3%9%7.4%4.1%2%

  1. 1.Otter

    31.4%

    Held 1st. 382K estimated branded searches, -0.02% vs prior month. Share -0.4 points.

  2. 2.Descript

    24.7%

    Held 2nd. 301K estimated branded searches, 0% vs prior month. Share -0.3 points.

  3. 3.TranscribeMe

    11.1%

    Held 3rd. 135K estimated branded searches, 0% vs prior month. Share -0.1 points.

  4. 4.Fireflies.ai

    10.3%

    Moved from 5th to 4th. 126K estimated branded searches, +19.5% vs prior month. Share +1.6 points.

  5. 5.GoTranscript

    9%

    Moved from 4th to 5th. 110K estimated branded searches, 0% vs prior month. Share -0.1 points.

  6. 6.Whisper

    7.4%

    Held 6th. 90.5K estimated branded searches, 0% vs prior month. Share -0.1 points.

  7. 7.Sonix

    4.1%

    Held 7th. 49.5K estimated branded searches, 0% vs prior month. Share -0.1 points.

  8. 8.Rev

    2%

    Held 8th. 23.9K estimated branded searches, -17.9% vs prior month. Share -0.5 points.

Compare popularity between Descript and its closest rivals

Every comparison with Descript

60 comparisons

How has branded search demand for Descript changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Descript worldwide fell from 379K to 308K.
  • Across the 12 months ending September 2026, Descript’s share of searches among transcription services worldwide increased from 24.1% to 24.7%.
  • Across the 12 months ending September 2026, Descript’s share of searches among transcription services worldwide peaked at 27.5% in February 2026 and was lowest at 21.4% in May 2026.

How did search popularity change for transcription services worldwide in September 2026?

6 changes

  1. In September 2026, Fireflies.ai overtook GoTranscript to rank 4th among transcription services worldwide, with 10.3% of the searches.

  2. Whisper’s share of searches among transcription services worldwide has lost ground for 3 months in a row, from 10.7% to 7.4% in September 2026.

  3. Estimated monthly branded searches for TranscribeMe worldwide rose 22.7% over 12 measured months, from 110K to 135K in September 2026.

  4. Estimated monthly branded searches for Rev worldwide fell 54.1% over 12 measured months, from 52.1K to 23.9K in September 2026.

  5. Estimated monthly branded searches for Sonix worldwide fell 33.1% over 12 measured months, from 74K to 49.5K in September 2026.

  6. Estimated monthly branded searches for Otter worldwide fell 32.8% over 12 measured months, from 569K to 382K in September 2026.

How are Descript’s branded searches counted?

7 search terms

Brandwave collects information about searches that people make online using Descript’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • descript
  • descript app
  • descript audio transcription
  • descript software
  • descript transcribe
  • descript transcription
  • descript video editor

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How the Brand Demand Index is measured

Where does Descript compete?

Descript is ranked in 17 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Video editing software5th of 81.2%Show ranking
AI video editing tools6th of 61.3%Show ranking
Online video editing platforms5th of 61.3%Show ranking
Clip editing tools4th of 51.4%Show ranking
Screen recording software3rd of 124.4%Show ranking
Podcast editing software4th of 1011.6%Show ranking
Audio editing software4th of 612%Show ranking
Podcast production software3rd of 714.7%Show ranking
Audio and video transcription platforms3rd of 716.3%Show ranking
Video repurposing tools3rd of 916.2%Show ranking
Closed captioning services2nd of 619.6%Show ranking
AI clipping tools2nd of 621.7%Show ranking
Transcription services2nd of 824.7%Shown above
Content repurposing platforms2nd of 825.1%Show ranking
Caption and subtitle tools3rd of 725.6%Show ranking
Transcription services2nd of 831.5%Show ranking
Remote podcast recording platforms2nd of 742.5%Show ranking
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