Brandwave

Transcription services:Which brands are most popular in search?

Otter and Rev share the highest estimated Share of Search among transcription services worldwide, at 41% and 40.9% in August 2026. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Otter41%
  2. Rev40.9%
  3. Fireflies.ai11.5%
  4. Sonix6.6%

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Share of SearchLeaderboard

Compare the services that transcribe audio and video. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among transcription services worldwide, by month

Share of Search by month for Otter, Rev, Fireflies.ai, Sonix. The figures are in the table below the chart.

View monthly share of search table
MonthOtterRevFireflies.aiSonix
Oct 202546.5%32.2%13.1%8.2%
Nov 202541.8%35%14.2%9%
Dec 202541.8%34.5%13.6%10.1%
Jan 202643.3%35%13.5%8.3%
Feb 202645.1%34.6%11.7%8.6%
Mar 202649.1%30.5%12.6%7.8%
Apr 202648.9%30.8%12.7%7.6%
May 202646.1%33%13.1%7.8%
Jun 202643.1%37%12.5%7.5%
Jul 202642.3%39.6%11.4%6.6%
Aug 202641%40.9%11.5%6.6%
Sep 2026————

This month’s ranking, August 2026

  1. 1.Otter

    41%

    Held 1st. 411K estimated branded searches, -4.7% vs prior month. Share -1.3 points.

  2. 2.Rev

    40.9%

    Held 2nd. 410K estimated branded searches, +1.5% vs prior month. Share +1.2 points.

  3. 3.Fireflies.ai

    11.5%

    Held 3rd. 116K estimated branded searches, -0.34% vs prior month. Share +0.1 points.

  4. 4.Sonix

    6.6%

    Held 4th. 66.3K estimated branded searches, -2% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among transcription services worldwide?

Otter and Rev share the highest estimated Share of Search among transcription services worldwide, at 41% and 40.9% in August 2026.

Global transcription services, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Otter46.5% → 41%49.1%Mar 202641%Aug 20261st
Rev32.2% → 40.9%40.9%Aug 202630.5%Mar 20262nd
Fireflies.ai13.1% → 11.5%14.2%Nov 202511.4%Jul 20263rd
Sonix8.2% → 6.6%10.1%Dec 20256.6%Aug 20264th

Each finding as a sentence

  • Across the 11 months ending August 2026, Otter’s estimated Share of Search among transcription services worldwide decreased from 46.5% to 41%.
  • Across the 11 months ending August 2026, Rev’s estimated Share of Search among transcription services worldwide increased from 32.2% to 40.9%.
  • Across the 11 months ending August 2026, Fireflies.ai’s estimated Share of Search among transcription services worldwide decreased from 13.1% to 11.5%.
  • Across the 11 months ending August 2026, Sonix’s estimated Share of Search among transcription services worldwide decreased from 8.2% to 6.6%.
  • Across the 11 months ending August 2026, Otter’s estimated Share of Search among transcription services worldwide peaked at 49.1% in March 2026 and was lowest at 41% in August 2026.
  • Across the 11 months ending August 2026, Rev’s estimated Share of Search among transcription services worldwide peaked at 40.9% in August 2026 and was lowest at 30.5% in March 2026.
  • Across the 11 months ending August 2026, Fireflies.ai’s estimated Share of Search among transcription services worldwide peaked at 14.2% in November 2025 and was lowest at 11.4% in July 2026.
  • Across the 11 months ending August 2026, Sonix’s estimated Share of Search among transcription services worldwide peaked at 10.1% in December 2025 and was lowest at 6.6% in August 2026.

How did search popularity change for transcription services worldwide in August 2026?

  1. In August 2026, Rev gained estimated Share of Search among transcription services worldwide, from 39.6% to 40.9%.

  2. In August 2026, Otter lost estimated Share of Search among transcription services worldwide, from 42.3% to 41%.

  3. Sonix’s estimated Share of Search among transcription services worldwide has lost ground for 3 months in a row, from 7.8% to 6.6% in August 2026.

  4. Estimated monthly branded searches for Fireflies.ai worldwide fell 31.1% over 11 measured months, from 168K to 116K in August 2026.

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