Brandwave

How popular isOtter in search?

In August 2026, there were an estimated 411K branded searches for Otter worldwide which is down 31.1% over the last 11 months. Otter holds 41% estimated Share of Search among transcription services worldwide and is ranked 1st of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Otter41%
  2. Rev40.9%
  3. Fireflies.ai11.5%
  4. Sonix6.6%
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Which transcription services compete with Otter?

Otter against transcription services worldwide, by month

Share of Search by month for Otter, Rev, Fireflies.ai, Sonix. The figures are in the table below the chart.

View monthly share of search table
MonthOtterRevFireflies.aiSonix
Oct 202546.5%32.2%13.1%8.2%
Nov 202541.8%35%14.2%9%
Dec 202541.8%34.5%13.6%10.1%
Jan 202643.3%35%13.5%8.3%
Feb 202645.1%34.6%11.7%8.6%
Mar 202649.1%30.5%12.6%7.8%
Apr 202648.9%30.8%12.7%7.6%
May 202646.1%33%13.1%7.8%
Jun 202643.1%37%12.5%7.5%
Jul 202642.3%39.6%11.4%6.6%
Aug 202641%40.9%11.5%6.6%
Sep 2026————

  1. 1.Otter

    41%

    Held 1st. 411K estimated branded searches, -4.7% vs prior month. Share -1.3 points.

  2. 2.Rev

    40.9%

    Held 2nd. 410K estimated branded searches, +1.5% vs prior month. Share +1.2 points.

  3. 3.Fireflies.ai

    11.5%

    Held 3rd. 116K estimated branded searches, -0.34% vs prior month. Share +0.1 points.

  4. 4.Sonix

    6.6%

    Held 4th. 66.3K estimated branded searches, -2% vs prior month. Share 0 points.

Compare search popularity between Otter and its closest rivals

How has branded search demand for Otter changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Otter worldwide fell from 596K to 411K.
  • Across the 11 months ending August 2026, Otter’s estimated Share of Search among transcription services worldwide decreased from 46.5% to 41%.
  • Across the 11 months ending August 2026, Otter’s estimated Share of Search among transcription services worldwide peaked at 49.1% in March 2026 and was lowest at 41% in August 2026.

How did search popularity change for transcription services worldwide in August 2026?

  1. In August 2026, Rev gained estimated Share of Search among transcription services worldwide, from 39.6% to 40.9%.

  2. In August 2026, Otter lost estimated Share of Search among transcription services worldwide, from 42.3% to 41%.

  3. Sonix’s estimated Share of Search among transcription services worldwide has lost ground for 3 months in a row, from 7.8% to 6.6% in August 2026.

  4. Estimated monthly branded searches for Fireflies.ai worldwide fell 31.1% over 11 measured months, from 168K to 116K in August 2026.

Where does Otter compete?

Otter is ranked in eight competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Caption and subtitle tools2nd of 524.4%Show ranking
Transcription services1st of 638.2%Show ranking
Transcription services1st of 441%Shown above
AI meeting notetakers1st of 741.1%Show ranking
AI meeting assistants1st of 566.6%Show ranking
Meeting notes apps1st of 668.2%Show ranking
AI dictation tools1st of 573.1%Show ranking
AI summarisation tools1st of 397.1%Show ranking

How is Otter measured?

Brandwave collects information about searches that people make online using Otter’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

20 branded search terms

  • otter ai
  • otter ai app
  • otter ai audio to text
  • otter ai download
  • otter ai free
  • otter ai meeting notes
  • otter ai note taker
  • otter ai notetaker
  • otter ai pricing
  • otter ai speech to text
  • otter ai transcription
  • otter ai video transcription
  • otter app
  • otter meeting notes
  • otter transcribe
  • otter transcription
  • otter.ai
  • otterai
  • what is otter ai
  • www otter ai

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How the Brand Demand Index is measured

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