How popular isOtter in search?
In August 2026, there were an estimated 411K branded searches for Otter worldwide which is down 31.1% over the last 11 months. Otter holds 38.2% estimated Share of Search among transcription services worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Otter38.2%
Rev38.1%
GoTranscript10.2%
Sonix6.2%Happy Scribe5.8%
Trint1.5%
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Which transcription services compete with Otter?
Share of Search by month for Otter, Rev, GoTranscript, Sonix, Happy Scribe. The figures are in the table below the chart.
View monthly share of search table
| Month | Otter | Rev | GoTranscript | Sonix | Happy Scribe | Trint |
|---|---|---|---|---|---|---|
| Oct 2025 | 42.8% | 29.7% | 7.9% | 7.6% | 9.9% | 2.1% |
| Nov 2025 | 39.6% | 33.1% | 7.3% | 8.5% | 9.2% | 2.4% |
| Dec 2025 | 39.1% | 32.2% | 8.5% | 9.4% | 8.8% | 1.9% |
| Jan 2026 | 41.1% | 33.2% | 8.6% | 7.8% | 7.3% | 1.9% |
| Feb 2026 | 43.3% | 33.2% | 6% | 8.3% | 7.6% | 1.6% |
| Mar 2026 | 47.6% | 29.6% | 5.3% | 7.6% | 8.2% | 1.7% |
| Apr 2026 | 47% | 29.6% | 6.6% | 7.3% | 8.1% | 1.4% |
| May 2026 | 43.9% | 31.5% | 8.5% | 7.4% | 7.2% | 1.5% |
| Jun 2026 | 41.3% | 35.4% | 7.8% | 7.1% | 6.6% | 1.7% |
| Jul 2026 | 39.5% | 37% | 10.1% | 6.2% | 5.8% | 1.5% |
| Aug 2026 | 38.2% | 38.1% | 10.2% | 6.2% | 5.8% | 1.5% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 38.2% | 411K | -4.7% | -1.3 points | |
| 2, held 2nd | 38.1% | 410K | +1.5% | +1.1 points | |
| 3, held 3rd | 10.2% | 110K | 0% | +0.2 points | |
| 4, held 4th | 6.2% | 66.3K | -2% | 0 points | |
| 5, held 5th | 5.8% | 62.5K | -1% | 0 points | |
| 6, held 6th | 1.5% | 16K | -0.87% | 0 points |
1.
Otter38.2%
Held 1st. 411K estimated branded searches, -4.7% vs prior month. Share -1.3 points.
2.
Rev38.1%
Held 2nd. 410K estimated branded searches, +1.5% vs prior month. Share +1.1 points.
10.2%
Held 3rd. 110K estimated branded searches, 0% vs prior month. Share +0.2 points.
4.
Sonix6.2%
Held 4th. 66.3K estimated branded searches, -2% vs prior month. Share 0 points.
5.8%
Held 5th. 62.5K estimated branded searches, -1% vs prior month. Share 0 points.
6.
Trint1.5%
Held 6th. 16K estimated branded searches, -0.87% vs prior month. Share 0 points.
Compare search popularity between Otter and its closest rivals
How has branded search demand for Otter changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Otter worldwide fell from 596K to 411K.
- Across the 11 months ending August 2026, Otter’s estimated Share of Search among transcription services worldwide decreased from 42.8% to 38.2%.
- Across the 11 months ending August 2026, Otter’s estimated Share of Search among transcription services worldwide peaked at 47.6% in March 2026 and was lowest at 38.2% in August 2026.
How did search popularity change for transcription services worldwide in August 2026?
5 changes
In August 2026, Rev gained estimated Share of Search among transcription services worldwide, from 37% to 38.1%.
In August 2026, Otter lost estimated Share of Search among transcription services worldwide, from 39.5% to 38.2%.
Sonix’s estimated Share of Search among transcription services worldwide has lost ground for 3 months in a row, from 7.4% to 6.2% in August 2026.
Estimated monthly branded searches for Happy Scribe worldwide fell 54.8% over 11 measured months, from 138K to 62.5K in August 2026.
Estimated monthly branded searches for Trint worldwide fell 45.8% over 11 measured months, from 29.4K to 16K in August 2026.
Where does Otter compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Caption and subtitle tools | 2nd of 5 | 24.4% | Show ranking |
| Transcription services | 1st of 6 | 38.2% | Shown above |
| Transcription services | 1st of 4 | 41% | Show ranking |
| AI meeting notetakers | 1st of 7 | 41.1% | Show ranking |
| AI meeting assistants | 1st of 5 | 66.6% | Show ranking |
| Meeting notes apps | 1st of 6 | 68.2% | Show ranking |
| AI dictation tools | 1st of 5 | 73.1% | Show ranking |
| AI summarisation tools | 1st of 3 | 97.1% | Show ranking |
How is Otter measured?
Brandwave collects information about searches that people make online using Otter’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
20 branded search terms
- otter ai
- otter ai app
- otter ai audio to text
- otter ai download
- otter ai free
- otter ai meeting notes
- otter ai note taker
- otter ai notetaker
- otter ai pricing
- otter ai speech to text
- otter ai transcription
- otter ai video transcription
- otter app
- otter meeting notes
- otter transcribe
- otter transcription
- otter.ai
- otterai
- what is otter ai
- www otter ai
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Is Otter your brand?
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