AI summarisation tools:Which brands are most popular in search?
In August 2026, Otter was the most searched among AI summarisation tools worldwide, with an estimated 411K branded searches and 97.1% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.
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Share of SearchLeaderboard
Compare the tools that summarise long documents and articles. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Otter, Scholarcy. The figures are in the table below the chart.
View monthly share of search table
| Month | Otter | Scholarcy | TLDR This |
|---|---|---|---|
| Oct 2025 | 92.8% | 6.3% | 0.84% |
| Nov 2025 | 92.9% | 6.3% | 0.83% |
| Dec 2025 | 93.1% | 6.1% | 0.81% |
| Jan 2026 | 94.5% | 4.9% | 0.65% |
| Feb 2026 | 94.7% | 4.8% | 0.52% |
| Mar 2026 | 94.7% | 4.8% | 0.52% |
| Apr 2026 | 95.4% | 4% | 0.65% |
| May 2026 | 95.8% | 3.7% | 0.49% |
| Jun 2026 | 96.4% | 3% | 0.59% |
| Jul 2026 | 97.3% | 2.2% | 0.43% |
| Aug 2026 | 97.1% | 2.3% | 0.57% |
| Sep 2026 | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 97.1% | 411K | -4.7% | -0.2 points | |
| 2, held 2nd | 2.3% | 9.9K | 0% | +0.1 points | |
| 3, held 3rd | 0.57% | 2.4K | +26.3% | +0.1 points |
Compare search popularity between leading brands
Which brand is most popular in search among AI summarisation tools worldwide?
3 brands
In August 2026, Otter was the most searched among AI summarisation tools worldwide, with an estimated 411K branded searches and 97.1% estimated Share of Search within this set. Scholarcy is in 2nd place, 94.8 percentage points behind at 2.3% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
 Otter | 92.8% → 97.1% | 97.3%Jul 2026 | 92.8%Oct 2025 | 1st |
 Scholarcy | 6.3% → 2.3% | 6.3%Oct 2025 | 2.2%Jul 2026 | 2nd |
 TLDR This | 0.84% → 0.57% | 0.84%Oct 2025 | 0.43%Jul 2026 | 3rd |
Each finding as a sentence
- Across the 11 months ending August 2026, Otter’s estimated Share of Search among AI summarisation tools worldwide increased from 92.8% to 97.1%.
- Across the 11 months ending August 2026, Scholarcy’s estimated Share of Search among AI summarisation tools worldwide decreased from 6.3% to 2.3%.
- Across the 11 months ending August 2026, Otter’s estimated Share of Search among AI summarisation tools worldwide peaked at 97.3% in July 2026 and was lowest at 92.8% in October 2025.
- Across the 11 months ending August 2026, Scholarcy’s estimated Share of Search among AI summarisation tools worldwide peaked at 6.3% in October 2025 and was lowest at 2.2% in July 2026.
- Across the 11 months ending August 2026, TLDR This held steady: its estimated Share of Search among AI summarisation tools worldwide moved less than 0.5 percentage points.
How did search popularity change for AI summarisation tools worldwide in August 2026?
3 changes
Estimated monthly branded searches for Scholarcy worldwide fell 75.6% over 11 measured months, from 40.5K to 9.9K in August 2026.
Estimated monthly branded searches for TLDR This worldwide fell 55.6% over 11 measured months, from 5.4K to 2.4K in August 2026.
Estimated monthly branded searches for Otter worldwide fell 31.1% over 11 measured months, from 596K to 411K in August 2026.
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