Brandwave

How popular isOtter in search?

In August 2026, there were an estimated 411K branded searches for Otter worldwide which is down 31.1% over the last 11 months. Otter holds 66.6% estimated Share of Search among AI meeting assistants worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Otter66.6%
  2. Fireflies.ai18.8%
  3. Fathom11.7%
  4. Avoma1.7%
  5. Gong1.2%
Otter website (opens in a new tab)

Follow Otter and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which AI meeting assistants compete with Otter?

Otter against AI meeting assistants worldwide, by month

Share of Search by month for Otter, Fireflies.ai, Fathom. The figures are in the table below the chart.

View monthly share of search table
MonthOtterFireflies.aiFathomAvomaGong
Oct 202569.3%19.5%8.6%1.5%1.1%
Nov 202565.4%22.2%9.9%1.4%1.2%
Dec 202567.1%21.9%8.1%1.7%1.2%
Jan 202666.7%20.8%9.7%2%0.83%
Feb 202669.6%18%9.7%1.7%1%
Mar 202670.2%18%9%1.4%1.4%
Apr 202669.7%18.1%9.5%1.4%1.4%
May 202668%19.3%10.1%1.2%1.3%
Jun 202665.6%19%12.1%1.4%1.8%
Jul 202666.2%17.8%12.7%1.6%1.7%
Aug 202666.6%18.8%11.7%1.7%1.2%
Sep 2026—————

  1. 1.Otter

    66.6%

    Held 1st. 411K estimated branded searches, -4.7% vs prior month. Share +0.4 points.

  2. 2.Fireflies.ai

    18.8%

    Held 2nd. 116K estimated branded searches, -0.34% vs prior month. Share +0.9 points.

  3. 3.Fathom

    11.7%

    Held 3rd. 72.3K estimated branded searches, -12.8% vs prior month. Share -1 points.

  4. 4.Avoma

    1.7%

    Moved from 5th to 4th. 10.3K estimated branded searches, 0% vs prior month. Share +0.1 points.

  5. 5.Gong

    1.2%

    Moved from 4th to 5th. 7.5K estimated branded searches, -30.9% vs prior month. Share -0.5 points.

Compare search popularity between Otter and its closest rivals

How has branded search demand for Otter changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Otter worldwide fell from 596K to 411K.
  • Across the 11 months ending August 2026, Otter’s estimated Share of Search among AI meeting assistants worldwide decreased from 69.3% to 66.6%.
  • Across the 11 months ending August 2026, Otter’s estimated Share of Search among AI meeting assistants worldwide peaked at 70.2% in March 2026 and was lowest at 65.4% in November 2025.

How did search popularity change for AI meeting assistants worldwide in August 2026?

  1. In August 2026, Fireflies.ai gained estimated Share of Search among AI meeting assistants worldwide, from 17.8% to 18.8%.

  2. In August 2026, Fathom lost estimated Share of Search among AI meeting assistants worldwide, from 12.7% to 11.7%.

  3. In August 2026, Avoma rose from 5th to 4th among AI meeting assistants worldwide.

  4. In August 2026, Gong fell from 4th to 5th among AI meeting assistants worldwide.

  5. Estimated monthly branded searches for Otter worldwide fell 31.1% over 11 measured months, from 596K to 411K in August 2026.

Where does Otter compete?

Otter is ranked in eight competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Caption and subtitle tools2nd of 524.4%Show ranking
Transcription services1st of 638.2%Show ranking
Transcription services1st of 441%Show ranking
AI meeting notetakers1st of 741.1%Show ranking
AI meeting assistants1st of 566.6%Shown above
Meeting notes apps1st of 668.2%Show ranking
AI dictation tools1st of 573.1%Show ranking
AI summarisation tools1st of 397.1%Show ranking

How is Otter measured?

Brandwave collects information about searches that people make online using Otter’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

20 branded search terms

  • otter ai
  • otter ai app
  • otter ai audio to text
  • otter ai download
  • otter ai free
  • otter ai meeting notes
  • otter ai note taker
  • otter ai notetaker
  • otter ai pricing
  • otter ai speech to text
  • otter ai transcription
  • otter ai video transcription
  • otter app
  • otter meeting notes
  • otter transcribe
  • otter transcription
  • otter.ai
  • otterai
  • what is otter ai
  • www otter ai

Do you work for Otter? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Otter your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free