Brandwave

How popular isFireflies.ai in search?

In August 2026, there were an estimated 116K branded searches for Fireflies.ai worldwide which is down 31.1% over the last 11 months. Fireflies.ai holds 18.8% estimated Share of Search among AI meeting assistants worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Otter66.6%
  2. Fireflies.ai18.8%
  3. Fathom11.7%
  4. Avoma1.7%
  5. Gong1.2%
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Which AI meeting assistants compete with Fireflies.ai?

Fireflies.ai against AI meeting assistants worldwide, by month

Share of Search by month for Otter, Fireflies.ai, Fathom. The figures are in the table below the chart.

View monthly share of search table
MonthOtterFireflies.aiFathomAvomaGong
Oct 202569.3%19.5%8.6%1.5%1.1%
Nov 202565.4%22.2%9.9%1.4%1.2%
Dec 202567.1%21.9%8.1%1.7%1.2%
Jan 202666.7%20.8%9.7%2%0.83%
Feb 202669.6%18%9.7%1.7%1%
Mar 202670.2%18%9%1.4%1.4%
Apr 202669.7%18.1%9.5%1.4%1.4%
May 202668%19.3%10.1%1.2%1.3%
Jun 202665.6%19%12.1%1.4%1.8%
Jul 202666.2%17.8%12.7%1.6%1.7%
Aug 202666.6%18.8%11.7%1.7%1.2%
Sep 2026—————

  1. 1.Otter

    66.6%

    Held 1st. 411K estimated branded searches, -4.7% vs prior month. Share +0.4 points.

  2. 2.Fireflies.ai

    18.8%

    Held 2nd. 116K estimated branded searches, -0.34% vs prior month. Share +0.9 points.

  3. 3.Fathom

    11.7%

    Held 3rd. 72.3K estimated branded searches, -12.8% vs prior month. Share -1 points.

  4. 4.Avoma

    1.7%

    Moved from 5th to 4th. 10.3K estimated branded searches, 0% vs prior month. Share +0.1 points.

  5. 5.Gong

    1.2%

    Moved from 4th to 5th. 7.5K estimated branded searches, -30.9% vs prior month. Share -0.5 points.

Compare search popularity between Fireflies.ai and its closest rivals

How has branded search demand for Fireflies.ai changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Fireflies.ai worldwide fell from 168K to 116K.
  • Across the 11 months ending August 2026, Fireflies.ai’s estimated Share of Search among AI meeting assistants worldwide decreased from 19.5% to 18.8%.
  • Across the 11 months ending August 2026, Fireflies.ai’s estimated Share of Search among AI meeting assistants worldwide peaked at 22.2% in November 2025 and was lowest at 17.8% in July 2026.

How did search popularity change for AI meeting assistants worldwide in August 2026?

  1. In August 2026, Fireflies.ai gained estimated Share of Search among AI meeting assistants worldwide, from 17.8% to 18.8%.

  2. In August 2026, Fathom lost estimated Share of Search among AI meeting assistants worldwide, from 12.7% to 11.7%.

  3. In August 2026, Avoma rose from 5th to 4th among AI meeting assistants worldwide.

  4. In August 2026, Gong fell from 4th to 5th among AI meeting assistants worldwide.

  5. Estimated monthly branded searches for Otter worldwide fell 31.1% over 11 measured months, from 596K to 411K in August 2026.

Where does Fireflies.ai compete?

Fireflies.ai is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Transcription services3rd of 411.5%Show ranking
AI meeting notetakers4th of 711.6%Show ranking
AI meeting assistants2nd of 518.8%Shown above
Meeting notes apps2nd of 619.2%Show ranking

How is Fireflies.ai measured?

Brandwave collects information about searches that people make online using Fireflies.ai’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

15 branded search terms

  • ai fireflies
  • Fireflies AI
  • fireflies ai app
  • fireflies ai meeting notes
  • fireflies ai note taker
  • fireflies ai notetaker
  • fireflies ai pricing
  • fireflies app
  • fireflies meeting notes
  • fireflies note taker
  • fireflies notetaker
  • fireflies transcription
  • fireflies.ai
  • fred fireflies ai
  • what is fireflies ai

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How the Brand Demand Index is measured

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