Brandwave

AI meeting assistants:Which are searched most?

In August 2026, Otter was the most searched among AI meeting assistants worldwide, with an estimated 411K branded searches and 66.6% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Otter66.6%
  2. Fireflies.ai18.8%
  3. Fathom11.7%
  4. Avoma1.7%
  5. Gong1.2%

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Share of SearchLeaderboard

Compare the tools that join and summarise meetings. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among AI meeting assistants worldwide, by month

Share of Search by month for Otter, Fireflies.ai, Fathom. The figures are in the table below the chart.

View monthly share of search table
MonthOtterFireflies.aiFathomAvomaGong
Oct 202569.3%19.5%8.6%1.5%1.1%
Nov 202565.4%22.2%9.9%1.4%1.2%
Dec 202567.1%21.9%8.1%1.7%1.2%
Jan 202666.7%20.8%9.7%2%0.83%
Feb 202669.6%18%9.7%1.7%1%
Mar 202670.2%18%9%1.4%1.4%
Apr 202669.7%18.1%9.5%1.4%1.4%
May 202668%19.3%10.1%1.2%1.3%
Jun 202665.6%19%12.1%1.4%1.8%
Jul 202666.2%17.8%12.7%1.6%1.7%
Aug 202666.6%18.8%11.7%1.7%1.2%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Otter

    66.6%

    Held 1st. 411K estimated branded searches, -4.7% vs prior month. Share +0.4 points.

  2. 2.Fireflies.ai

    18.8%

    Held 2nd. 116K estimated branded searches, -0.34% vs prior month. Share +0.9 points.

  3. 3.Fathom

    11.7%

    Held 3rd. 72.3K estimated branded searches, -12.8% vs prior month. Share -1 points.

  4. 4.Avoma

    1.7%

    Moved from 5th to 4th. 10.3K estimated branded searches, 0% vs prior month. Share +0.1 points.

  5. 5.Gong

    1.2%

    Moved from 4th to 5th. 7.5K estimated branded searches, -30.9% vs prior month. Share -0.5 points.

Compare search popularity between leading brands

Which brand is most popular in search among AI meeting assistants worldwide?

In August 2026, Otter was the most searched among AI meeting assistants worldwide, with an estimated 411K branded searches and 66.6% estimated Share of Search within this set. Fireflies.ai is in 2nd place, 47.8 percentage points behind at 18.8% Share of Search.

Global AI meeting assistants, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Otter69.3% → 66.6%70.2%Mar 202665.4%Nov 20251st
Fireflies.ai19.5% → 18.8%22.2%Nov 202517.8%Jul 20262nd
Fathom8.6% → 11.7%12.7%Jul 20268.1%Dec 20253rd
Avoma1.5% → 1.7%2%Jan 20261.2%May 20264th
Gong1.1% → 1.2%1.8%Jun 20260.83%Jan 20265th

Each finding as a sentence

  • Across the 11 months ending August 2026, Otter’s estimated Share of Search among AI meeting assistants worldwide decreased from 69.3% to 66.6%.
  • Across the 11 months ending August 2026, Fireflies.ai’s estimated Share of Search among AI meeting assistants worldwide decreased from 19.5% to 18.8%.
  • Across the 11 months ending August 2026, Fathom’s estimated Share of Search among AI meeting assistants worldwide increased from 8.6% to 11.7%.
  • Across the 11 months ending August 2026, Otter’s estimated Share of Search among AI meeting assistants worldwide peaked at 70.2% in March 2026 and was lowest at 65.4% in November 2025.
  • Across the 11 months ending August 2026, Fireflies.ai’s estimated Share of Search among AI meeting assistants worldwide peaked at 22.2% in November 2025 and was lowest at 17.8% in July 2026.
  • Across the 11 months ending August 2026, Fathom’s estimated Share of Search among AI meeting assistants worldwide peaked at 12.7% in July 2026 and was lowest at 8.1% in December 2025.
  • Across the 11 months ending August 2026, Avoma and Gong held steady: their estimated Share of Search among AI meeting assistants worldwide each moved less than 0.5 percentage points.

How did search popularity change for AI meeting assistants worldwide in August 2026?

  1. In August 2026, Fireflies.ai gained estimated Share of Search among AI meeting assistants worldwide, from 17.8% to 18.8%.

  2. In August 2026, Fathom lost estimated Share of Search among AI meeting assistants worldwide, from 12.7% to 11.7%.

  3. In August 2026, Avoma rose from 5th to 4th among AI meeting assistants worldwide.

  4. In August 2026, Gong fell from 4th to 5th among AI meeting assistants worldwide.

  5. Estimated monthly branded searches for Otter worldwide fell 31.1% over 11 measured months, from 596K to 411K in August 2026.

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