Brandwave

How popular isFathom in search?

In August 2026, there were an estimated 72.3K branded searches for Fathom worldwide which held steady over the last 11 months. Fathom holds 11.7% estimated Share of Search among AI meeting assistants worldwide and is ranked 3rd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Otter66.6%
  2. Fireflies.ai18.8%
  3. Fathom11.7%
  4. Avoma1.7%
  5. Gong1.2%
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Which AI meeting assistants compete with Fathom?

Fathom against AI meeting assistants worldwide, by month

Share of Search by month for Otter, Fireflies.ai, Fathom. The figures are in the table below the chart.

View monthly share of search table
MonthOtterFireflies.aiFathomAvomaGong
Oct 202569.3%19.5%8.6%1.5%1.1%
Nov 202565.4%22.2%9.9%1.4%1.2%
Dec 202567.1%21.9%8.1%1.7%1.2%
Jan 202666.7%20.8%9.7%2%0.83%
Feb 202669.6%18%9.7%1.7%1%
Mar 202670.2%18%9%1.4%1.4%
Apr 202669.7%18.1%9.5%1.4%1.4%
May 202668%19.3%10.1%1.2%1.3%
Jun 202665.6%19%12.1%1.4%1.8%
Jul 202666.2%17.8%12.7%1.6%1.7%
Aug 202666.6%18.8%11.7%1.7%1.2%
Sep 2026—————

  1. 1.Otter

    66.6%

    Held 1st. 411K estimated branded searches, -4.7% vs prior month. Share +0.4 points.

  2. 2.Fireflies.ai

    18.8%

    Held 2nd. 116K estimated branded searches, -0.34% vs prior month. Share +0.9 points.

  3. 3.Fathom

    11.7%

    Held 3rd. 72.3K estimated branded searches, -12.8% vs prior month. Share -1 points.

  4. 4.Avoma

    1.7%

    Moved from 5th to 4th. 10.3K estimated branded searches, 0% vs prior month. Share +0.1 points.

  5. 5.Gong

    1.2%

    Moved from 4th to 5th. 7.5K estimated branded searches, -30.9% vs prior month. Share -0.5 points.

Compare search popularity between Fathom and its closest rivals

How has branded search demand for Fathom changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Fathom worldwide held steady, from 73.9K to 72.3K.
  • Across the 11 months ending August 2026, Fathom’s estimated Share of Search among AI meeting assistants worldwide increased from 8.6% to 11.7%.
  • Across the 11 months ending August 2026, Fathom’s estimated Share of Search among AI meeting assistants worldwide peaked at 12.7% in July 2026 and was lowest at 8.1% in December 2025.

How did search popularity change for AI meeting assistants worldwide in August 2026?

  1. In August 2026, Fireflies.ai gained estimated Share of Search among AI meeting assistants worldwide, from 17.8% to 18.8%.

  2. In August 2026, Fathom lost estimated Share of Search among AI meeting assistants worldwide, from 12.7% to 11.7%.

  3. In August 2026, Avoma rose from 5th to 4th among AI meeting assistants worldwide.

  4. In August 2026, Gong fell from 4th to 5th among AI meeting assistants worldwide.

  5. Estimated monthly branded searches for Otter worldwide fell 31.1% over 11 measured months, from 596K to 411K in August 2026.

Where does Fathom compete?

Fathom is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Website analytics platforms2nd of 53.1%Show ranking
AI meeting notetakers6th of 77.2%Show ranking
AI meeting assistants3rd of 511.7%Shown above

How is Fathom measured?

Brandwave collects information about searches that people make online using Fathom’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

15 branded search terms

  • Fathom AI
  • fathom ai app
  • fathom ai meeting notes
  • fathom ai note taker
  • fathom ai notetaker
  • fathom ai pricing
  • fathom app
  • fathom meeting notes
  • fathom meeting recorder
  • fathom note taker
  • fathom notetaker
  • fathom pricing
  • fathom recorder
  • fathom video
  • fathom zoom

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How the Brand Demand Index is measured

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