Brandwave

Website analytics platforms:Which brands are most popular in search?

In August 2026, Google Analytics was the most searched among website analytics platforms worldwide, with an estimated 2.2M branded searches and 95.1% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Google Analytics95.1%
  2. Fathom3.1%
  3. Matomo1.2%
  4. Plausible0.34%
  5. Umami0.34%

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Share of SearchLeaderboard

Compare the platforms used to measure website traffic. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among website analytics platforms worldwide, by month

Share of Search by month for Google Analytics, Fathom. The figures are in the table below the chart.

View monthly share of search table
MonthGoogle AnalyticsFathomMatomoPlausibleUmami
Oct 202593.5%3.8%2.1%0.41%0.28%
Nov 202593.5%3.8%2.1%0.41%0.28%
Dec 202595%2.6%1.7%0.34%0.34%
Jan 202693.3%3.9%2.1%0.41%0.34%
Feb 202694%3.8%1.4%0.42%0.34%
Mar 202694.5%3.6%1.1%0.42%0.34%
Apr 202694.4%3.7%1.1%0.42%0.34%
May 202695.6%3%0.77%0.42%0.28%
Jun 202693.8%3.7%1.7%0.51%0.34%
Jul 202694.5%3.5%1.1%0.42%0.42%
Aug 202695.1%3.1%1.2%0.34%0.34%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Google Analytics

    95.1%

    Held 1st. 2.2M estimated branded searches, 0% vs prior month. Share +0.6 points.

  2. 2.Fathom

    3.1%

    Held 2nd. 72.3K estimated branded searches, -12.8% vs prior month. Share -0.4 points.

  3. 3.Matomo

    1.2%

    Held 3rd. 27.1K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Plausible

    0.34%

    Held 4th. 8.1K estimated branded searches, -18.2% vs prior month. Share -0.1 points.

  5. 5.Umami

    0.34%

    Held 5th. 8.1K estimated branded searches, -18.2% vs prior month. Share -0.1 points.

Compare search popularity between leading brands

Which brand is most popular in search among website analytics platforms worldwide?

In August 2026, Google Analytics was the most searched among website analytics platforms worldwide, with an estimated 2.2M branded searches and 95.1% estimated Share of Search within this set. Fathom is in 2nd place, 92 percentage points behind at 3.1% Share of Search.

Global website analytics platforms, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Google Analytics93.5% → 95.1%95.6%May 202693.3%Jan 20261st
Fathom3.8% → 3.1%3.9%Jan 20262.6%Dec 20252nd
Matomo2.1% → 1.2%2.1%Oct 20250.77%May 20263rd
Plausible0.41% → 0.34%0.51%Jun 20260.34%Dec 20254th
Umami0.28% → 0.34%0.42%Jul 20260.28%Nov 20255th

Each finding as a sentence

  • Across the 11 months ending August 2026, Google Analytics’ estimated Share of Search among website analytics platforms worldwide increased from 93.5% to 95.1%.
  • Across the 11 months ending August 2026, Fathom’s estimated Share of Search among website analytics platforms worldwide decreased from 3.8% to 3.1%.
  • Across the 11 months ending August 2026, Matomo’s estimated Share of Search among website analytics platforms worldwide decreased from 2.1% to 1.2%.
  • Across the 11 months ending August 2026, Google Analytics’ estimated Share of Search among website analytics platforms worldwide peaked at 95.6% in May 2026 and was lowest at 93.3% in January 2026.
  • Across the 11 months ending August 2026, Fathom’s estimated Share of Search among website analytics platforms worldwide peaked at 3.9% in January 2026 and was lowest at 2.6% in December 2025.
  • Across the 11 months ending August 2026, Matomo’s estimated Share of Search among website analytics platforms worldwide peaked at 2.1% in October 2025 and was lowest at 0.77% in May 2026.
  • Across the 11 months ending August 2026, Plausible and Umami held steady: their estimated Share of Search among website analytics platforms worldwide each moved less than 0.5 percentage points.

How did search popularity change for website analytics platforms worldwide in August 2026?

  1. In August 2026, Google Analytics gained estimated Share of Search among website analytics platforms worldwide, from 94.5% to 95.1%.

  2. Estimated monthly branded searches for Umami worldwide rose 50% over 11 measured months, from 5.4K to 8.1K in August 2026.

  3. Estimated monthly branded searches for Matomo worldwide fell 33.1% over 11 measured months, from 40.5K to 27.1K in August 2026.

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