Brandwave

How popular isFathom in search?

In August 2026, there were an estimated 72.3K branded searches for Fathom worldwide which held steady over the last 11 months. Fathom holds 3.1% estimated Share of Search among website analytics platforms worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Google Analytics95.1%
  2. Fathom3.1%
  3. Matomo1.2%
  4. Plausible0.34%
  5. Umami0.34%
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Which website analytics platforms compete with Fathom?

Fathom against website analytics platforms worldwide, by month

Share of Search by month for Google Analytics, Fathom. The figures are in the table below the chart.

View monthly share of search table
MonthGoogle AnalyticsFathomMatomoPlausibleUmami
Oct 202593.5%3.8%2.1%0.41%0.28%
Nov 202593.5%3.8%2.1%0.41%0.28%
Dec 202595%2.6%1.7%0.34%0.34%
Jan 202693.3%3.9%2.1%0.41%0.34%
Feb 202694%3.8%1.4%0.42%0.34%
Mar 202694.5%3.6%1.1%0.42%0.34%
Apr 202694.4%3.7%1.1%0.42%0.34%
May 202695.6%3%0.77%0.42%0.28%
Jun 202693.8%3.7%1.7%0.51%0.34%
Jul 202694.5%3.5%1.1%0.42%0.42%
Aug 202695.1%3.1%1.2%0.34%0.34%
Sep 2026—————

  1. 1.Google Analytics

    95.1%

    Held 1st. 2.2M estimated branded searches, 0% vs prior month. Share +0.6 points.

  2. 2.Fathom

    3.1%

    Held 2nd. 72.3K estimated branded searches, -12.8% vs prior month. Share -0.4 points.

  3. 3.Matomo

    1.2%

    Held 3rd. 27.1K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Plausible

    0.34%

    Held 4th. 8.1K estimated branded searches, -18.2% vs prior month. Share -0.1 points.

  5. 5.Umami

    0.34%

    Held 5th. 8.1K estimated branded searches, -18.2% vs prior month. Share -0.1 points.

Compare search popularity between Fathom and its closest rivals

How has branded search demand for Fathom changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Fathom worldwide held steady, from 73.9K to 72.3K.
  • Across the 11 months ending August 2026, Fathom’s estimated Share of Search among website analytics platforms worldwide decreased from 3.8% to 3.1%.
  • Across the 11 months ending August 2026, Fathom’s estimated Share of Search among website analytics platforms worldwide peaked at 3.9% in January 2026 and was lowest at 2.6% in December 2025.

How did search popularity change for website analytics platforms worldwide in August 2026?

  1. In August 2026, Google Analytics gained estimated Share of Search among website analytics platforms worldwide, from 94.5% to 95.1%.

  2. Estimated monthly branded searches for Umami worldwide rose 50% over 11 measured months, from 5.4K to 8.1K in August 2026.

  3. Estimated monthly branded searches for Matomo worldwide fell 33.1% over 11 measured months, from 40.5K to 27.1K in August 2026.

Where does Fathom compete?

Fathom is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Website analytics platforms2nd of 53.1%Shown above
AI meeting notetakers6th of 77.2%Show ranking
AI meeting assistants3rd of 511.7%Show ranking

How is Fathom measured?

Brandwave collects information about searches that people make online using Fathom’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

15 branded search terms

  • Fathom AI
  • fathom ai app
  • fathom ai meeting notes
  • fathom ai note taker
  • fathom ai notetaker
  • fathom ai pricing
  • fathom app
  • fathom meeting notes
  • fathom meeting recorder
  • fathom note taker
  • fathom notetaker
  • fathom pricing
  • fathom recorder
  • fathom video
  • fathom zoom

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How the Brand Demand Index is measured

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