Fathom vs Umami:Which is more popular by branded search?
In August 2026, Fathom had more branded searches than Umami among website analytics platforms worldwide. Fathom was estimated to have 72.3K branded searches compared to Umami’s 8.1K, and held a 3.1% Share of Search versus Umami’s 0.34%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Fathom or Umami?
Compare the platforms used to measure website traffic. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Fathom, Umami. The figures are in the table below the chart.
View monthly share of search table
| Month | Google Analytics | Fathom | Matomo | Plausible | Umami |
|---|---|---|---|---|---|
| Oct 2025 | 93.5% | 3.8% | 2.1% | 0.41% | 0.28% |
| Nov 2025 | 93.5% | 3.8% | 2.1% | 0.41% | 0.28% |
| Dec 2025 | 95% | 2.6% | 1.7% | 0.34% | 0.34% |
| Jan 2026 | 93.3% | 3.9% | 2.1% | 0.41% | 0.34% |
| Feb 2026 | 94% | 3.8% | 1.4% | 0.42% | 0.34% |
| Mar 2026 | 94.5% | 3.6% | 1.1% | 0.42% | 0.34% |
| Apr 2026 | 94.4% | 3.7% | 1.1% | 0.42% | 0.34% |
| May 2026 | 95.6% | 3% | 0.77% | 0.42% | 0.28% |
| Jun 2026 | 93.8% | 3.7% | 1.7% | 0.51% | 0.34% |
| Jul 2026 | 94.5% | 3.5% | 1.1% | 0.42% | 0.42% |
| Aug 2026 | 95.1% | 3.1% | 1.2% | 0.34% | 0.34% |
| Sep 2026 | — | — | — | — | — |
How has the Fathom and Umami comparison changed over the last 12 months?
3 findings
- Fathom was ahead of Umami in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Fathom’s estimated Share of Search among website analytics platforms worldwide moved from 3.8% to 3.1%, and its estimated monthly branded searches moved from 73.9K to 72.3K.
- Across the 11 months ending August 2026, Umami’s estimated Share of Search among website analytics platforms worldwide moved from 0.28% to 0.34%, and its estimated monthly branded searches moved from 5.4K to 8.1K.
How did search popularity change for website analytics platforms worldwide in August 2026?
1 change
Estimated monthly branded searches for Umami worldwide rose 50% over 11 measured months, from 5.4K to 8.1K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Fathom’s and Umami’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Fathom
15 branded search terms
- Fathom AI
- fathom ai app
- fathom ai meeting notes
- fathom ai note taker
- fathom ai notetaker
- fathom ai pricing
- fathom app
- fathom meeting notes
- fathom meeting recorder
- fathom note taker
- fathom notetaker
- fathom pricing
- fathom recorder
- fathom video
- fathom zoom
Umami
1 branded search term
- umami analytics
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.