Fathom vs Gong:Which is more popular by branded search?
In August 2026, Fathom had more branded searches than Gong among AI meeting assistants worldwide. Fathom was estimated to have 72.3K branded searches compared to Gong’s 7.5K, and held an 11.7% Share of Search versus Gong’s 1.2%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Fathom or Gong?
Compare the tools that join and summarise meetings. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Fathom, Gong. The figures are in the table below the chart.
View monthly share of search table
| Month | Otter | Fireflies.ai | Fathom | Avoma | Gong |
|---|---|---|---|---|---|
| Oct 2025 | 69.3% | 19.5% | 8.6% | 1.5% | 1.1% |
| Nov 2025 | 65.4% | 22.2% | 9.9% | 1.4% | 1.2% |
| Dec 2025 | 67.1% | 21.9% | 8.1% | 1.7% | 1.2% |
| Jan 2026 | 66.7% | 20.8% | 9.7% | 2% | 0.83% |
| Feb 2026 | 69.6% | 18% | 9.7% | 1.7% | 1% |
| Mar 2026 | 70.2% | 18% | 9% | 1.4% | 1.4% |
| Apr 2026 | 69.7% | 18.1% | 9.5% | 1.4% | 1.4% |
| May 2026 | 68% | 19.3% | 10.1% | 1.2% | 1.3% |
| Jun 2026 | 65.6% | 19% | 12.1% | 1.4% | 1.8% |
| Jul 2026 | 66.2% | 17.8% | 12.7% | 1.6% | 1.7% |
| Aug 2026 | 66.6% | 18.8% | 11.7% | 1.7% | 1.2% |
| Sep 2026 | — | — | — | — | — |
How has the Fathom and Gong comparison changed over the last 12 months?
3 findings
- Fathom was ahead of Gong in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Fathom’s estimated Share of Search among AI meeting assistants worldwide moved from 8.6% to 11.7%, and its estimated monthly branded searches moved from 73.9K to 72.3K.
- Across the 11 months ending August 2026, Gong’s estimated Share of Search among AI meeting assistants worldwide moved from 1.1% to 1.2%, and its estimated monthly branded searches moved from 9.2K to 7.5K.
How did search popularity change for AI meeting assistants worldwide in August 2026?
2 changes
In August 2026, Fathom lost estimated Share of Search among AI meeting assistants worldwide, from 12.7% to 11.7%.
In August 2026, Gong fell from 4th to 5th among AI meeting assistants worldwide.
How each brand is measured
Brandwave collects information about searches that people make online using Fathom’s and Gong’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Fathom
15 branded search terms
- Fathom AI
- fathom ai app
- fathom ai meeting notes
- fathom ai note taker
- fathom ai notetaker
- fathom ai pricing
- fathom app
- fathom meeting notes
- fathom meeting recorder
- fathom note taker
- fathom notetaker
- fathom pricing
- fathom recorder
- fathom video
- fathom zoom
Gong
4 branded search terms
- gong io
- gong revenue intelligence
- gong sales
- gong sales software
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.